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AIDA Copywriting Formula

 What is the AIDA Copywriting Formula? AIDA is the acronym for: Attention Interest Desire Action The AIDA copywriting formula is a well-known formula used by copywriters and marketers to create effective copywriting that gets results. It’s important to apply the AIDA formula because it creates a psychological ‘slippery slope’ with your readers. Grabbing their attention, keeping […]

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