AIDA Copywriting Formula

What is the AIDA Copywriting Formula? AIDA is the acronym for: Attention Interest Desire Action The AIDA copywriting formula is a well-known formula used by copywriters and marketers to create effective copywriting that gets results. It’s important to apply the AIDA formula because it creates a psychological ‘slippery slope’ with your readers. Grabbing their attention, keeping them…

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What Does a Copywriter Do?

  What does a copywriter do? A copywriter is not the same as copyright. As copywriters, we don’t sit around drawing those little C symbols on contracts all day long! You’re more likely to find copywriters working in big advertising, marketing or creative agencies working on the latest brand or marketing campaign. Or if you’re…

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Long Copy vs Short Copy

  What do you think sells better online? Long copy vs short copy? Perhaps you think: “No one reads all of that copy, its too long.” I love this image quote. It sums up my feelings on this much debated topic. I’m going to show you some examples of long copy and short copy. Below is…

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5 Tips On Writing For The Web

  Hi, this is Jesse from StartCopywriting.com and in this video I’m going to share with you 5 Tips on Writing for the Web. This video is particularly useful for business owners, online marketers, beginner copywriters and anyone wanting to learn copywriting. How do people read online? Jacob Nielsen from the Nielsen Group says this:…

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How To Get Copywriting Clients

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6 Copywriting Tips For Beginners

  Hi, this is Jesse from StartCopywriting.com and in this episode we’re going to talk about 6 Copywriting Tips for Beginners that anyone can use to become a better copywriter. Tip #1: Write Lots Of Headlines Now, you’re probably only going to use only one headline in the copy you’re writing but write lots and…

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How To Get Your First Copywriting Job

In this video: 00:12 How To Get Your First Copywriting Job 00:43 Strategy 1: Attend A Network At Business Seminars 01:29 Strategy 2: Network Online 02:10 Strategy 3: Your Local Newspaper In today’s episode, I’m going to explain to you how you can get your first copywriting job.     How To Get Your First…

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How To Become A Copywriter

  In this video: 00:00 How To Become A Copywriter 00:28 5 Simple Steps To Become A Copywriter 00:32 Step 1: Study Copywriting 00:55 Step 2: Practise Writing Every Day 01:45 Step 3: Build Your Portfolio 02:43 Step 4: Build Your Website 03:12 Step 5: Go Out There And Get Clients   Hi! This is…

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3 Questions Every Copywriting Client Asks

  Hi, this is Jesse from StartCopywriting.com and in this post I’m going to be sharing 3 questions (almost) every copywriting client asks copywriters. I want you to be prepared. Even if right now you’re not actively hunting for copywriting clients. It’s better to be prepared because you don’t want to be the person who…

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Copywriting Rates – How Much To Charge

  In this video: 00:36 Copywriting Rates – How Much To Charge 01:14 Estimate How Long To Complete One Project 01:31 Additional Factors To Consider 02:15 Formula For Calculating Your Copywriting Rates Per Job 03:07 Create A Copywriting Rate Card People are always asking me, “How much do you charge for your copywriting service?” Well,…

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What Type Of Copywriter Are You?

In this Video: 00:01 What Type Of Copywriter Are You? 00:13 Two Types Of Copywriters 00:20 Specialist Copywriter 01:11 Generalist Copywriter 02:33 2 Questions To Determine What Type Of Copywriter You Are What Type Of Copywriter Are You?So, what type of copywriter are you? In this video, we’re going to find out… Two Types Of…

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Should You Write From Home?

Hi, this is Jesse from Startcopywriting.com and in this post I’m going to answer the basic question you might have asked yourself which is… “Should you write from home?” I’m also going to cover some of the most productive places that I go to get lots of writing done while avoiding common distractions and temptations.…

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Why Do People Fail To Become Copywriters?

  Last week, I sent an email to my subscribers asking this important question… “What are some of the fears that have stopped you from starting a copywriting business? What do you think is holding you back?” Almost immediately, my inbox was flooded with replies. People shared with me their stories of struggle and frustration…

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