AIDA Copywriting Formula

What is the AIDA Copywriting Formula? AIDA is the acronym for: Attention Interest Desire Action The AIDA copywriting formula is a well-known formula used by copywriters and marketers to create effective copywriting that gets results. It’s important to apply the AIDA formula because it creates a psychological ‘slippery slope’ with your readers. Grabbing their attention, keeping them…

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What Does a Copywriter Do?

  What does a copywriter do? A copywriter is not the same as copyright. As copywriters, we don’t sit around drawing those little C symbols on contracts all day long! You’re more likely to find copywriters working in big advertising, marketing or creative agencies working on the latest brand or marketing campaign. Or if you’re…

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Long Copy vs Short Copy

  What do you think sells better online? Long copy vs short copy? Perhaps you think: “No one reads all of that copy, its too long.” I love this image quote. It sums up my feelings on this much debated topic. I’m going to show you some examples of long copy and short copy. Below is…

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Copywriting, Depression and Travel – 2016 Year In Review

If you’ve visited my Start Copywriting blog recently, then you may have noticed that it has been over a year since I added ANY new content. That’s right – no new videos in over a year! So, what happened? The truth is that 2016 was a bit of a roller coaster for me, with many…

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Ask the Copywriter

  Hey this is Jesse Forrest from StartCopywriting.com. Welcome to my brand new series of videos called Ask the Copywriter. This is where I answer reader’s questions all about becoming a copywriter and starting your own freelance copywriting business. So I just got back from three weeks in Asia and I sent my loving fans…

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Learn Copywriting Tips For Beginners

  Hey this is Jesse Forrest from StartCopywriting.com and welcome to my brand new series of videos called Ask the Copywriter. In this video, I’m going to be answering readers questions all about copywriting, becoming a copywriter and breaking into the freelance copywriting business. So couple of weeks ago, I sent an email to my…

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Print Advertising Techniques and Examples

  Hi this is Jesse from StartCopywriting.com and in this video I’m going to share with you some Print Advertising Techniques and Examples that you can apply when writing print ads. I’m going to analyse a successful print ad and point out the elements that make it work. In this article you’ll learn how to: Write…

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5 Tips On Writing For The Web

  Hi, this is Jesse from StartCopywriting.com and in this video I’m going to share with you 5 Tips on Writing for the Web. This video is particularly useful for business owners, online marketers, beginner copywriters and anyone wanting to learn copywriting. How do people read online? Jacob Nielsen from the Nielsen Group says this:…

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6 Landing Page Copywriting Tips

Ready to master landing page copywriting? Recently I was invited to speak at a business conference and present my best landing page copywriting tips. Luckily, my presentation was recorded and I have decided to share the video with you! During this two-part video series you’ll get to watch as I walk you through my exact, step-by-step…

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How To Get Copywriting Clients

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5 Tips For Overcoming Writer’s Block

  Hi, this is Jesse from StartCopywriting.com and in today’s video, I’m going to talk about 5 Tips for Overcoming Writer’s Block. Get ready to learn about the dreaded writer’s block and how you can overcome it. Tip #1: Get Clear On What You’re Writing So tip #1 for overcoming writer’s block is to get clear…

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6 Copywriting Tips For Beginners

  Hi, this is Jesse from StartCopywriting.com and in this episode we’re going to talk about 6 Copywriting Tips for Beginners that anyone can use to become a better copywriter. Tip #1: Write Lots Of Headlines Now, you’re probably only going to use only one headline in the copy you’re writing but write lots and…

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How To Become A Better Copywriter

  In this video: 00:00 How To Become A Better Copywriter 00:36 Freedom Of Mobility 01:39 Ways On How To Become A Better Copywriter 02:10 Practise Writing Everyday   How To Become A Better Copywriter Hey it’s Jesse and in this video I’m going to answer the common question “How do I get good at…

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Where To Find Copywriting Jobs

  In this video: 00:00 Where To Find Copywriting Jobs 00:19 2 Ways To Find Copywriting Jobs 00:25 Business Owners 00:42 Middleman Companies 02:06 How To Approach Business Owners And Middleman Companies   Where To Find Copywriting Jobs Hi it’s Jesse from StartCopywriting.com and in today’s episode, we’re going to talk about where to find…

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5 Steps To Writing Effective Web Copy

In this video:   00:16 5 Steps To Writing Effective Web Copy 00:24 Step number 1: Know Your Audience 00:41 Step number 2: Above The Fold Area 01:00 Step number 3: Write Your Website For The Scanners/Scrollers 01:23 Step number 4: W.I.I.F.M. 01:41 Step number 5: Call To Action   Hi this is Jesse from…

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How To Get Copywriting Jobs Using Facebook

  Hi, this is Jesse from StartCopywriting.com and today’s post I’m going to share how to get copywriting jobs using Facebook. 3 Strategies To Find Copywriting Jobs On Facebook Facebook is not just the place you go to share photos with your friends and family. It’s also a great place if you want to land…

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How To Get Your First Copywriting Job

In this video: 00:12 How To Get Your First Copywriting Job 00:43 Strategy 1: Attend A Network At Business Seminars 01:29 Strategy 2: Network Online 02:10 Strategy 3: Your Local Newspaper In today’s episode, I’m going to explain to you how you can get your first copywriting job.     How To Get Your First…

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How To Become A Copywriter

  In this video: 00:00 How To Become A Copywriter 00:28 5 Simple Steps To Become A Copywriter 00:32 Step 1: Study Copywriting 00:55 Step 2: Practise Writing Every Day 01:45 Step 3: Build Your Portfolio 02:43 Step 4: Build Your Website 03:12 Step 5: Go Out There And Get Clients   Hi! This is…

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3 Questions Every Copywriting Client Asks

  Hi, this is Jesse from StartCopywriting.com and in this post I’m going to be sharing 3 questions (almost) every copywriting client asks copywriters. I want you to be prepared. Even if right now you’re not actively hunting for copywriting clients. It’s better to be prepared because you don’t want to be the person who…

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Copywriting Rates – How Much To Charge

  In this video: 00:36 Copywriting Rates – How Much To Charge 01:14 Estimate How Long To Complete One Project 01:31 Additional Factors To Consider 02:15 Formula For Calculating Your Copywriting Rates Per Job 03:07 Create A Copywriting Rate Card People are always asking me, “How much do you charge for your copywriting service?” Well,…

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