It all began in my first year of primary school, when I struggled to read or write the alphabet. I was sent home to my father, who patiently taught me my A, B, C’s from our living room floor.
When I tell people I’m a copywriter one of the first questions they ask me is “what university did you go to?” And then I confess that I never went to university.
(Although, I did lecture at the University Of Southern California, but that’s another story!)
After a series of tests, I was diagnosed with having a learning disability (mild Dyslexia). School was never easy for me.
So after graduating from High School and barely passing my final exams, the last thing I wanted to do was attend University for more study.
I went straight into the workforce. I worked as a fruit shop attendant, supermarket shelf packer, restaurant dishwasher and telemarketer, before eventually landing a job in sales. One night, working in the sales office, I started to peruse the bookshelf and discovered several books on copywriting.
I absolutely loved the idea of “salesmanship in print” and literally devoured every book I could find on copywriting. From Robert Cialdini’s Influence Psychology of Persuasion to Joseph Sugarman’s Triggers – learning from the masters of advertising became my passion.
I started to apply what I learnt in my sales job, writing direct mail letters to attract people to our seminars. And when people started responding to my ads, I was over the moon! I realized I could write copy that sells.
As my copywriting skills grew, friends and colleagues began asking me to write for them.