Copywriting Rates – How Much To Charge

In this video: 00:36 Copywriting Rates – How Much To Charge 01:14 Estimate How Long To Complete One Project 01:31 Additional Factors To Consider 02:15 Formula For Calculating Your Copywriting Rates Per Job 03:07 Create A Copywriting Rate Card People are always asking me, “How much do you charge for your copywriting service?” Well, in this video I’m going to answer that question right now. Copywriting Rates – How Much To Charge So here’s what you do to calculate what you’re going to charge per project. The first thing you need to do is decide what do you charge per hour? What is your hourly rate? Now, if you’re a beginner copywriter you might feel comfortable in charging $25 an hour, $30 an hour, maybe even $50 an hour, really, it’s up to you and your level of experience. But let’s say you’re going with $25 an hour, that’s your hourly rate. So let’s say you decide your hourly rate is $25 an hour or maybe its $30 an hour or $50 an hour, whatever you feel comfortable charging, that’s your hourly rate. You’ve decided. Estimate How Long To Complete One Project The next thing you want to do is you want tocalculate how many hours you’re going to spend working on one particular project. So let’s say the client comes along and they want you to write a brochure, well, you’re going to estimate how many hours it will take you to complete that job. Additional Factors To Consider Now, when you’re doing this, you also want to factor in a few things you may not have thought of and that is the research. That might be reviewing their previous brochures, it might be going through their website, it might be doing some market research, you want to calculate how many hours you’re going to spend on the research. You also want to factor in how much communication and consulting you need to do with the client in that research phase as well, so calculating how many hours that might take you also. And then of course you have the writing stage, how long does it take you as an individual copywriter and everybody’s different, to write a brochure. You might want to practice this before you get your first paying client so you have some idea of how, how long it takes you. Formula For Calculating Your Copywriting Rates Per Job Then of course what you do is quite simple, you multiply your hourly rate by how many hours this project takes you and of course remembering to factor in the research time and also the client communication time and then you’re going to get an overall figure. That is the figure you give to the client when they ask you how much you charge to write brochure copy. So if you’re a beginner, this is very helpful because now you have some kind of formula to knowing what to charge and its different from copywriter to copywriter depending on your hourly rate, obviously and number of hours. But if you’ve been in this game for a number of years and you still have anxiety and stress and worry when it comes to quoting cause you don’t know if you’re quoting too high and then you might not get the job or if you’re quoting too low that they say yes and you’re going to feel you know, like you’re getting short-changed even though you’re the one who quoted them. Create A Copywriting Rate Card If this happens to you, then something you could do that I did a number of years ago, is create a copywriting rate card and this is something you might keep to yourself and not advertise anywhere. But this is a rate card where you know immediately how much you charge for most services. For example with me, website copywriting, if someone comes along to me and they say they want website copywriting done then I know exactly how much I charge for that and I can quote it off the top of my head or if it’s a SEO copywriting or video scripts or anything else, I know what I charge so I don’t have to do the calculations. So, now you have a simple formula for calculating and figuring out how much to charge for all kinds of copywriting jobs. I hope this has helped you and I look forward to seeing you in the next copywriting video.