How to Get Your First Copywriting Job as a Beginner: A Step-by-Step Guide

Hey there! Welcome to the exciting world of copywriting, where you’re about to embark on a thrilling journey to land your very first copywriting job. If you’re a beginner, you might be wondering, “How do I get started if I don’t have any experience or a portfolio?” or “Can I really find clients as a newbie?“

Well, buckle up, because I’m about to share some valuable insights that’ll help you land your very first gig! Don’t worry, I’ll be your friendly guide on this journey, breaking down the steps you need to take and highlighting some crucial points to consider. 

By the time we’re through, you’ll be well-equipped to confidently step into the world of freelance copywriting.

Types Of Freelance Copywriting Jobs

Now that we’ve got the introduction out of the way, let’s dive right into the first and most crucial aspect of how to become a copywriter and understanding the different types of freelance copywriting jobs. 

This knowledge will not only help you identify your niche but also give you a sense of what to expect as you explore this dynamic field.

Website Copy

Writing website copy involves creating content for various sections of a site, such as the homepage, about us, and services pages. Your primary goal is to help businesses communicate their brand message effectively and engage their audience. 

Here are some key points to keep in mind when writing with a conversational and friendly tone for your website:

Know your audience

Understanding who your target audience is and what their needs and interests are can help you tailor your language and tone to better resonate with them. Use language and phrasing that is appropriate for your audience, and avoid using jargon or technical terms that may be confusing.

Use simple language

When writing with a conversational tone, it’s important to use simple, easy-to-understand language. This can help to make your content more accessible and engaging, and can also help to avoid any misunderstandings or confusion.

Be relatable

Writing in a conversational tone can help to create a more relatable persona for your brand, which can help to build trust and credibility with your audience. Share personal anecdotes or experiences, use humor where appropriate, and try to connect with your audience on a more personal level.

Be clear and concise

While a conversational tone can be more relaxed and informal, it’s still important to be clear and concise in your writing. Use short sentences and paragraphs, and avoid using overly complex language or sentence structures.

Engage your audience

Encourage your audience to engage with your content by asking questions, soliciting feedback, or inviting them to share their own experiences. This can help to create a more interactive and engaging experience for your visitors, and can also help to build a sense of community around your brand.

This is a great example of effective website copy. It features a compelling headline that instantly communicates the company’s value proposition and invites users to explore further.

Landing Pages

Your role in crafting landing pages is to create persuasive content that convinces visitors to take a specific action. You’ll write engaging headlines, powerful subheadings, and compelling copy.

Here are some key points to keep in mind when writing landing pages, with a focus on tone:

Tone

The tone of a landing page should be conversational and friendly. This helps to establish a connection with the reader and make them feel welcome. Avoid using overly formal or technical language that can be off-putting.

Clarity

The content of a landing page should be clear and concise. Use short sentences and paragraphs to make it easy for the reader to understand the message. Avoid jargon or technical terms that might confuse or alienate the reader.

Headline

The headline is the first thing that visitors will see on your landing page. It should be attention-grabbing and clearly convey the benefits of your product or service. Use language that resonates with your target audience and speaks to their needs and desires.

Value proposition

The value proposition is the key benefit that your product or service offers to the customer. This should be prominently featured on the landing page and communicated in a clear and compelling way. Use bullet points or graphics to make it easy to read and understand.

Call-to-action

The call-to-action (CTA) is the button or link that encourages visitors to take action, such as filling out a form or making a purchase. Make sure that the CTA stands out on the page and is placed in a prominent location. Use clear and direct language that tells the reader exactly what they need to do.

Sales Letters

Writing sales letters requires you to craft persuasive messages that encourage potential customers to buy a product or service. You’ll highlight benefits, address possible objections, and create a sense of urgency. 

Here are some tips for creating a conversational and friendly tone in your sales letter:

Use “you” instead of “we“

Address the reader directly and focus on how the product or service can benefit them. This makes the letter more personal and relatable.

Avoid jargon and technical terms

Unless your target audience is familiar with industry-specific terminology, keep the language simple and easy to understand.

Use contractions

Contractions make the writing sound more natural and conversational.

Ask questions

Engage the reader by asking questions that make them think about their needs or pain points. This can help create a sense of empathy and establish a connection.

Inject humor (when appropriate)

A well-placed joke or witty remark can help break the ice and make the reader more receptive to your message. However, be careful not to overdo it and risk coming across as unprofessional.

Video Scripts

As a video script copywriter, you’ll work with video producers to create engaging content for various platforms. The video script for the Dollar Shave Club commercial is a great example of a successful video script. It is humorous, engaging, and memorable, and uses storytelling to convey the value proposition of the product. 

Dollar Shave Club is a subscription-based company that delivers razors and personal grooming products to customers. Their viral video, “Our Blades Are F***ing Great,” was created in 2012 and quickly went viral, generating millions of views and helping to establish the brand as a disruptor in the grooming industry.

Here’s the script for the commercial:

“Are the blades you’re using to shave your face giving you a shave that’s just ‘eh’? What are you paying for that? Don’t answer that, it’s a rhetorical question.

Hi, I’m Mike, founder of Dollar Shave Club. What is Dollar Shave Club? Well, for a dollar a month, we send high-quality razors right to your door.

Yeah, a dollar. Are the blades any good? No. Our blades are f***ing great. Each razor has stainless steel blades, an aloe vera lubricating strip, and a pivot head that adjusts to the contours of your face.

And it’s only a dollar. Do you know what else you can get for a dollar? Not a whole lot. Join the club. DollarShaveClub.com.”

Email Marketing

In email marketing copywriting, you’ll create captivating emails that nurture leads, promote products, or share updates.

When creating an email marketing campaign, it’s important to keep in mind that people receive a lot of emails every day, so you need to make sure your emails stand out from the crowd. One way to do this is by creating captivating subject lines that entice people to open your emails. Once your subscribers open your email, the content needs to be engaging and persuasive enough to keep them interested.

Here’s an example of an effective email marketing campaign:

Subject Line: Don’t Miss Out on Our Exclusive Sale!

Dear [subscriber],

We wanted to let you know about our exclusive sale happening this week! For a limited time, you can save 20% on all of our products by using the code SAVE20 at checkout. Whether you’re looking for a new pair of shoes, a stylish handbag, or some trendy accessories, we’ve got you covered.

But don’t wait too long – this sale won’t last forever! Make sure to take advantage of this offer before it’s too late. And as always, we offer free shipping on all orders over $50.

Thank you for your continued support!

Best, [Your Name]

This email is effective because it has a clear and enticing subject line, a personal greeting, and a clear call to action. It also uses persuasive language to convince subscribers to take advantage of the sale, and it provides all the necessary information they need to make a purchase.

Plus, it ends with a friendly thank you and a signature that adds a personal touch.

Marketing and Advertising Campaigns

Marketing and advertising campaigns are designed to promote a product or service through various channels, such as TV, radio, print, or digital media. These campaigns can be targeted at a specific audience or demographic, and often include a clear message or tagline that resonates with the target market.

One example of a successful marketing campaign is Apple’s “Get a Mac” campaign, which ran from 2006 to 2009 and helped establish the brand as a leader in the technology space.

Now that you have an idea of the types of freelance copywriting jobs available, you might be wondering how to land your first gig.

10 Ways To Land Your First Copywriting Job

To help you get started, we’ve put together a list of 10 ways to land your first copywriting job. With a little perseverance and these tips, you’ll be on your way to kickstarting your career in no time.

1 . Tap into your existing network

You never know who might need copywriting blogs or services, so reach out to friends, family, and acquaintances. Let them know about your new career path, and they might be able to connect you with someone in need of your skills. Word of mouth can go a long way!

Start by letting them know that you’ve embarked on this exciting new career path as a copywriter. Share your passion for creating compelling content, and describe the types of projects you’re interested in working on.

You could say something like, “Hey, I’ve recently started my journey as a copywriter, and I’m really enjoying it! If you happen to know anyone who needs help with their website content, social media, or even blog articles, I’d appreciate it if you could connect us.“

2. Cold email small businesses

Make a list of small businesses in your area that could benefit from your copywriting services. Send them a personalized email introducing yourself, explaining how you can help, and including samples of your work. Here’s a guide to help you craft the perfect cold email.

Research and create a list of small businesses

Focus on businesses in your area that could benefit from copywriting services. Consider their industry, target audience, and online presence

Personalize your emails

Address the recipient by name, if possible. Mention any specific aspects of their business that you admire or relate to

Introduce yourself

Briefly explain your background as a copywriter. Mention any relevant skills, experiences, or areas of expertise

Explain how you can help

Identify specific areas of their business where your copywriting can make an impact (e.g., website, social media, blog). Describe the benefits of investing in high-quality copy (e.g., increased engagement, improved conversion rates)

Include samples of your work

Attach a few examples of your best copywriting projects. Consider creating a simple online portfolio to showcase your work and include the link in your email

Craft a compelling subject line

Make it clear and intriguing to increase the chances of your email being opened. Examples: “Boost Your Sales with Engaging Copy” or “Transform Your Website with Expert Copywriting“

Be professional and courteous

Keep your tone friendly and respectful. Thank the recipient for their time and consideration

Follow up

If you don’t hear back within a week or two, consider sending a polite follow-up email to reiterate your interest and remind them of your offer.

3. Volunteer your services

Gain experience and expand your network by offering your copywriting skills to non-profit organizations or local community events. This is a fantastic way to build your portfolio with real-world projects and make a positive impact at the same time.

It’s not only an awesome way to gain some valuable experience, but it also helps you connect with new people and expand your network. Plus, you’ll be able to add some real-world projects to your portfolio, showing off your skills while making a positive difference. It’s a win-win, don’t you think?

4. Attend networking events 

Get out there and meet potential clients and fellow copywriters at local business and marketing events. Networking can lead to job opportunities and provide valuable insights into the industry.

If you’re unsure where to find these networking opportunities, don’t worry – websites like Meetup are super helpful in locating local business and marketing events happening near you. So go on, give it a shot! You’ll not only expand your professional circle, but also gain valuable insights and knowledge about the copywriting world.

Here are some examples of networking events that you can look for:

Local Chamber of Commerce mixers

These gatherings bring together business owners and professionals from various industries, making it a perfect place to connect with potential clients.

Copywriting workshops and seminars

Not only can you improve your skills at these events, but you’ll also have a chance to mingle with fellow copywriters and learn from their experiences.

Industry conferences and trade shows

These larger-scale events often feature panel discussions, keynote speakers, and networking sessions. They’re a goldmine for making new connections and staying updated on the latest trends in the copywriting world.

Creative meetups and coworking spaces

Many cities have groups and spaces dedicated to creative professionals, where you can collaborate, share ideas, and make valuable connections.

5. Leverage social media

Leveraging social media is an excellent way to network, connect with potential clients, and showcase your expertise. In today’s digital world, social media has become a powerful tool for businesses and individuals alike. Let’s explore some popular platforms and how you can use them effectively.

LinkedIn

The go-to platform for professionals, LinkedIn is a fantastic place to connect with potential clients and colleagues in your industry. To make the most of LinkedIn, ensure your profile is complete and up-to-date, highlighting your skills and experience.

Join relevant groups to participate in discussions, share your insights, and engage with others. Don’t forget to regularly post updates, share articles, and showcase your portfolio to keep your network informed about your work.

Facebook

With billions of active users, Facebook is a great platform to reach a wider audience. Create a professional page for yourself or your business, and invite friends and family to like and share it. Post regular updates about your work, share behind-the-scenes glimpses, and interact with your followers through comments and messages.

You can also join industry-specific groups and participate in conversations to increase your visibility and credibility.

Twitter

Twitter is a fast-paced platform that allows you to share bite-sized updates and engage with others in real-time. To make the most of Twitter, create a compelling profile that showcases your expertise and personality. Follow industry leaders, potential clients, and colleagues to stay informed about current trends and events.

Share your thoughts and insights by tweeting regularly, retweeting relevant content, and participating in conversations using hashtags.

Instagram

If your work is visually appealing, Instagram can be an excellent platform to showcase your portfolio. Use high-quality images and engaging captions to highlight your projects and accomplishments. Use relevant hashtags to increase your discoverability and follow industry leaders and potential clients. 

Pinterest

A visual search engine, Pinterest is perfect for showcasing your creative work and finding inspiration. Create boards that represent different aspects of your portfolio and pin your projects. Use relevant keywords in your pin descriptions and board titles to make it easier for users to find your content. 

6. Start a blog 

Demonstrate your knowledge and writing ability by blogging about copywriting and marketing topics. This not only helps you improve your writing skills but also shows potential clients your expertise.

But where to start? Don’t worry – I’ve got you covered. Here’s a step-by-step guide to starting a blog.

Step 1: Choose a blogging platform

There are many blogging platforms to choose from, but some of the most popular ones include WordPress, Blogger, and Squarespace. Each has its own set of features and benefits, so do your research and choose the one that best suits your needs.

Step 2: Choose a domain name and hosting provider

Your domain name is your blog’s address on the internet, so choose something catchy and memorable. You’ll also need a hosting provider to host your blog on the web. Some popular hosting providers include Bluehost, SiteGround, and HostGator.

Step 3: Customize your blog’s design

Make your blog stand out by customizing its design. Choose a theme that reflects your brand and personality, and add your own custom logo and colors.

Step 4: Create high-quality content

This is where the real fun begins! Start creating high-quality, informative content that your audience will find valuable. Use your expertise in copywriting and marketing to craft engaging blog posts that will keep your readers coming back for more.

Step 5: Promote your content on social media

Once you’ve created your content, it’s time to promote it on social media.

7. Offer a free consultation

Win potential clients over by providing a complimentary consultation. Use this opportunity to discuss their needs and demonstrate how your copywriting skills can benefit their business.

Here are some examples of how you might offer a free consultation:

On your website

You could include a prominent call-to-action (CTA) on your website inviting potential clients to schedule a free consultation with you. For example, “Get a free consultation to discuss your copywriting needs and learn how we can help grow your business.“

In your email signature

You could include a brief message and a link to schedule a free consultation in your email signature. For example, “Need help with your copywriting? Schedule a free consultation with us to discuss your needs and how we can help.“

During networking events

When you’re at networking events, you can introduce yourself and offer a free consultation as a way to get to know potential clients better. For example, “Hi, I’m a copywriter and I’d love to learn more about your business. Would you be interested in a free consultation to discuss how we can help you reach your goals?“

8. Create a website 

Having a professional website is essential for any copywriter. Use it to display your portfolio, share your services, and establish your online presence.  Here are the elements you should include in your copywriter website.

Keep it Simple: Focus on User Experience

Your website should be easy to navigate and visually appealing. A clean and simple design will make it easy for visitors to find what they’re looking for, whether it’s your portfolio, services, or contact information. Check out this example of a website with a user-friendly design.

Showcase Your Portfolio: Let Your Work Speak for Itself

Your portfolio is a crucial element of your website. It’s where potential clients can see examples of your work and get a feel for your writing style. 

Organize your portfolio into categories, such as blog posts, social media content, or ad copy, to make it easier for visitors to find relevant samples. Take a look at this example for a well-organized portfolio.

Share Your Services: Be Clear About What You Offer

Clearly outline the services you offer as a copywriter, such as website copy, blog writing, or social media content. This will help potential clients understand what you can do for them and how you can add value to their business. This is a great example of a website with clearly defined services.

Include an About Me Section: Let Your Personality Shine

A friendly and engaging “About Me” section helps potential clients connect with you on a personal level. Share your background, experience, and what makes you unique as a copywriter. This will help clients feel more comfortable reaching out to you. Check out this for an approachable and personable “About Me” section.

Add Testimonials: Social Proof Matters

Including testimonials from satisfied clients can help build trust with potential clients. Reach out to your previous clients and ask for a brief quote about their experience working with you. This social proof can be a powerful tool for convincing new clients to hire you. 

Make it Easy to Contact You: Encourage Inquiries

Provide multiple ways for potential clients to get in touch with you, such as an email address, contact form, or social media profiles. Make your contact information easy to find, and consider including a call-to-action encouraging visitors to reach out with any questions. 

Optimize for Search Engines: Boost Your Visibility

Make sure your website is optimized for search engines by using relevant keywords, writing engaging content, and following SEO best practices. This will increase your chances of being found by potential clients searching for copywriters online. 

9. Reach out to marketing agencies 

Many marketing agencies work with freelance copywriters, so introduce yourself and send a well-crafted email with your services, relevant experience, and a link to your portfolio.

There are many different types of marketing agencies out there, each with their own specialties and areas of expertise. Here are a few examples:

Digital marketing agencies

These agencies focus on online marketing strategies like social media, search engine optimization (SEO), email marketing, and content marketing.

Creative agencies

These agencies specialize in developing creative campaigns that catch people’s attention, like ad campaigns or brand activations.

Public relations agencies

These agencies work to manage a company’s reputation and public image through media relations, crisis management, and other communication strategies.

Branding agencies

These agencies help companies develop and define their brand identity, including logos, messaging, and visual style.

When reaching out to marketing agencies, make sure to introduce yourself in a friendly and professional manner. Highlight your skills and experience, and provide a link to your portfolio or website where they can see examples of your work. Don’t be afraid to follow up if you don’t hear back initially, but also be respectful of their time and workload.

10. Consider job platforms 

It’s great to see that you’re interested in exploring job platforms to kickstart your copywriting career. Let me break down a few of the most popular platforms out there:

Upwork

Upwork is one of the largest freelance marketplaces out there, connecting businesses with freelancers in a variety of fields, including copywriting. To get started, you’ll need to create a profile that showcases your skills and experience, then start bidding on jobs that match your expertise. 

Freelancer

Another popular freelance marketplace, Freelancer is similar to Upwork in that you’ll need to create a profile and bid on projects to get started. Freelancer offers a wide range of copywriting projects, from website copy to blog posts and more. 

Fiverr

Fiverr is a bit different from the other platforms in that it allows freelancers to offer their services in the form of pre-packaged “gigs.” As a copywriter on Fiverr, you might create gigs for services like writing product descriptions or social media posts. Fiverr is known for its low prices, so keep that in mind when creating your offerings.

There are plenty of other job platforms out there, but these three are a great place to start. As you explore different platforms, make sure to read reviews from other freelancers and clients to get a sense of the platform’s strengths and weaknesses.

What Skills Do Clients Seek When Hiring Copywriters?

As you grow in your career, you’ll have the opportunity to refine and expand your skillset. So, let’s take a look at the must-have skills and qualifications for a successful copywriting career.

Strong Writing Skills

This one is a no-brainer. As a copywriter, your bread and butter will be your ability to craft compelling, error-free content that resonates with your target audience. This includes having a strong command of grammar, punctuation, and spelling, as well as a knack for turning complex concepts into simple, digestible information.

Here are a few examples of what it means to have strong writing skills:

Clarity and Conciseness

A skilled writer can convey complex ideas in a clear and concise manner. They use language that is easily understandable to the target audience, without sacrificing the depth or nuance of the topic.

For instance, a financial analyst writing a report on market trends can present data and analysis in a way that is both clear and compelling, enabling stakeholders to make informed decisions.

Grammatical Accuracy

Strong writing skills also include having a good command of grammar, punctuation, and spelling. Writers who pay attention to these details produce error-free content that’s easy to read and understand.

For instance, an article on a technical subject like quantum computing should be written with correct grammar and punctuation, to avoid confusing or misleading the reader.

Creativity and Originality

A good writer should be able to think outside the box and come up with original ideas that capture the reader’s attention. Creativity is essential in all forms of writing, whether you’re crafting a blog post, a marketing campaign, or a novel.

For example, a creative writer can add a unique twist to a familiar plot, keeping readers engaged and eager to see what happens next.

Audience Awareness

Understanding the target audience is key to crafting content that resonates with them. A skilled writer knows how to adjust their writing style, tone, and language to suit the audience’s preferences and expectations.

For example, a product review targeted at millennials should be written in a conversational and informal tone, using language that’s relevant and relatable to that age group.

Creativity and Imagination

Copywriting is all about capturing the reader’s attention and inspiring them to take action. To do this, you’ll need to be able to think outside the box and come up with fresh, engaging ideas that will set your copy apart from the rest.

Here are some examples to show how creativity and imagination can be used in copywriting:

Coming up with a unique angle

Let’s say you’re writing copy for a product that’s been around for a while and has a lot of competition. Instead of just listing the features and benefits like everyone else, you might use your creativity to come up with a unique angle or perspective that will capture the reader’s attention.

For example, if you’re writing copy for a toothbrush, instead of just saying it has soft bristles and removes plaque, you might create a story around how using the toothbrush feels like a spa treatment for your mouth.

Using metaphors or analogies

Metaphors and analogies can be a great way to help readers visualize your message and make it more memorable.

For example, if you’re writing copy for a car that has a lot of horsepower, you might use a metaphor like “this car is like a racehorse on wheels” to convey the power and speed of the vehicle.

Adding humor

Humor is a great way to make your copy more engaging and memorable. For example, if you’re writing copy for a laundry detergent, you might use a funny tagline like “say goodbye to grass stains and hello to happy pants” to make the product more appealing.

Creating a sense of urgency

Sometimes, using imagination to create a sense of urgency can be a powerful way to get readers to take action. For example, if you’re writing copy for a limited-time offer, you might use language that creates a sense of scarcity and urgency, like “hurry, this offer won’t last long!“

Research Skills

As a copywriter, research skills are particularly important because you need to be able to produce high-quality content that accurately reflects the subject matter you’re writing about.

For example, if you’re writing a blog post about a new product, you’ll need to research the features and benefits of that product in order to write compelling copy that will persuade readers to buy it.

Here are some examples of research skills in action:

Identifying reliable sources

When researching a topic, it’s important to find reliable sources of information. This might involve reading academic papers, reviewing industry reports, or conducting interviews with subject matter experts. A skilled researcher will be able to quickly identify credible sources and distinguish them from less reliable ones.

Conducting online research

The internet is an incredibly valuable resource for research, but it’s important to know how to use it effectively. A skilled researcher will be able to use search engines, online databases, and other tools to find the information they need quickly and efficiently.

Analyzing data

In some cases, research may involve analyzing data to identify trends or patterns. This might involve using statistical software to analyze survey data, for example, or creating spreadsheets to track sales data over time.

Synthesizing information

Once you’ve gathered all the information you need, you’ll need to synthesize it into a coherent whole. This might involve organizing your research into an outline or creating a mind map to help you see how different pieces of information fit together.

Adaptability

Copywriters often work with a wide range of clients, each with their own unique brand voice, style, and target audience. Being able to adapt your writing to suit these different requirements is crucial to your success as a copywriter.

Here are a few examples of how adaptability can be demonstrated in the context of copywriting:

Adapting to different brand voices

Each brand has its own unique voice and tone, which reflects its personality, values, and communication style. As a copywriter, you need to be able to adapt your writing to suit each brand’s voice, whether it’s playful and whimsical, serious and authoritative, or anything in between.

For example, if you’re writing copy for a children’s toy company, you might use a playful and friendly tone, whereas if you’re writing for a law firm, you would use a more formal and professional tone.

Adapting to different target audiences

Different audiences have different needs, interests, and communication styles. A copywriter must be able to adapt their writing to suit the target audience of each piece of content they produce.

For example, if you’re writing for a health and fitness website, you might use a more technical and informative tone to appeal to a knowledgeable audience, whereas if you’re writing for a lifestyle blog, you might use a more casual and conversational tone to engage a broader audience.

Adapting to different formats

Copywriters need to be able to adapt their writing to suit different formats and platforms, from social media posts and blog articles to email newsletters and product descriptions.

For example, if you’re writing social media copy, you might need to adapt your writing to suit the constraints of the platform, such as using shorter sentences, attention-grabbing headlines, and emojis to capture the audience’s attention.

SEO Knowledge

In the digital age, understanding how to optimize your content for search engines is a valuable skill. Familiarize yourself with the basics of SEO, such as keyword research and placement, to ensure your copy is easily discoverable by your target audience. 

Here are a few key SEO principles that I understand:

Keyword research

One important aspect of SEO is identifying relevant keywords or phrases that people are using to search for content related to your topic. You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to find these keywords.

For example, if you were writing a blog post about healthy recipes, you might identify keywords like “healthy meal ideas” or “easy vegetarian recipes.”

Keyword placement

Once you’ve identified your target keywords, you’ll want to strategically place them throughout your content to signal to search engines what your page is about.

For example, you might include your target keyword in the page title, meta description, headers, and body text.

Quality content

In addition to using relevant keywords, it’s important to create high-quality content that provides value to your audience. Search engines are increasingly prioritizing content that is informative, engaging, and well-written.

For example, if you were writing a blog post about healthy recipes, you might include original recipe ideas, cooking tips, and nutritional information.

Backlinks

Another key aspect of SEO is building backlinks, or links from other websites to your own. Backlinks signal to search engines that your content is valuable and authoritative. 

Here are a few examples of how I might apply these principles in practice:

Example 1: Say you’re a small business owner who runs a yoga studio. You want to increase your visibility in local search results so that people in your community can find your studio when they search for “yoga classes near me.” Here are a few SEO tactics you might use:

• Conduct keyword research to identify relevant search terms (e.g. “yoga classes,” “yoga studio,” “hot yoga“).
• Optimize your website’s meta tags (title, description) and headers with relevant keywords.
• Create high-quality content (e.g. blog posts, videos) that provides value to your audience and includes target keywords.
• Build backlinks from other local businesses (e.g. gyms, health food stores) and yoga-related websites.

Example 2: Let’s say you’re a freelance writer who wants to attract more clients to your website. Here are a few SEO tactics you might use:

• Conduct keyword research to identify relevant search terms (e.g. “freelance writer,” “content marketing,” “blog writing“).
• Optimize your website’s meta tags (title, description) and headers with relevant keywords.
• Create high-quality content (e.g. writing samples, case studies) that showcases your skills and expertise.
• Build backlinks from other writing-related websites (e.g. writing blogs, content marketing agencies) and social media platforms.

Time Management

Copywriting projects often come with tight deadlines. Being able to manage your time effectively and prioritize tasks is essential to keeping your clients happy and your workload manageable.

To illustrate, let’s say you have a copywriting project due in three days. Here’s how effective time management could help you complete the project on time:

Plan your time

The first step is to create a plan for how you’ll spend the next three days. You could break down the project into smaller tasks, estimate how long each task will take, and schedule those tasks throughout the day.

Prioritize tasks

Next, prioritize your tasks based on their importance and deadline. For example, if you need to conduct research for the project, that should be a high priority task, followed by writing the copy itself.

Eliminate distractions

While working on the project, try to eliminate any distractions that could prevent you from staying focused. This might mean turning off your phone or email notifications, finding a quiet workspace, or using noise-cancelling headphones.

Take breaks

It’s also important to take breaks throughout the day to avoid burnout and maintain your focus. For example, you could take a 10-minute break every hour to stretch your legs, grab a snack, or simply clear your mind.

Review your progress

At the end of each day, review your progress and make any necessary adjustments to your schedule. This will help you stay on track and avoid any last-minute cramming before the deadline.

Communication Skills

As a copywriter, you’ll need to collaborate with clients, editors, and other team members to bring your projects to life. Strong communication skills will help you build positive relationships and ensure your ideas are clearly understood.

Effective communication skills involve the ability to convey information clearly and accurately, while also being able to listen actively and respond appropriately. Some examples of communication skills include:

Listening

Listening is a critical part of effective communication. It involves paying attention to what others are saying, asking clarifying questions, and responding thoughtfully. For example, if a client expresses concerns about a project, a copywriter should listen attentively, ask questions to gain a deeper understanding of the issue, and respond empathetically.

Speaking

The ability to speak clearly and confidently is also essential. A copywriter may need to explain complex concepts or ideas to clients, team members, or stakeholders. Clear communication helps ensure that everyone is on the same page and that expectations are met. For example, a copywriter might need to explain the rationale behind a specific word choice or headline.

Writing

As a copywriter, strong writing skills are a must. This includes the ability to write clearly, concisely, and persuasively. Effective writing helps convey a message accurately and engages the reader. For example, a copywriter might need to craft a compelling tagline or product description.

Collaboration

Collaboration is an essential part of the copywriting process. This involves working closely with clients, editors, and other team members to ensure that the final product meets everyone’s needs. Effective collaboration requires strong communication skills, including the ability to negotiate, compromise, and build positive relationships.

Non-verbal communication

Non-verbal communication includes body language, facial expressions, and tone of voice. It can convey emotions, attitudes, and intentions. For example, a copywriter may need to use a friendly tone in an email to build rapport with a client or use a serious tone during a meeting to convey the importance of a particular issue.

With these essential skills and qualifications under your belt, you’ll be well on your way to landing a copywriting job that’s perfect for you. But where do you begin your search? 

How to Start Your Copywriting Career – 8 Tips for Beginners

Now that you know where to find freelance copywriting jobs, let’s dive into some best tips for beginner copywriters. These tips will help you build a strong foundation and set you up for success in your freelance copywriting career. Stay tuned!

1 . Study Copywriting

To get started with copywriting, I recommend checking out some resources like “The Copywriter’s Handbook” by Robert W. Bly or “Influence” by Robert Cialdini. These books provide a great foundation for understanding the principles of effective copywriting and how to apply them in your own writing.

Another great way to learn more about copywriting is by taking online courses from platforms like Udemy or Coursera. These courses cover a range of topics, from basic copywriting skills to more advanced techniques like persuasive writing and content marketing.

2. Write Daily

Practice makes perfect! If you’re looking to improve your writing skills, I have a great tip for you: write daily! This is because practice really does make perfect.

It doesn’t have to be anything formal or complex, just set aside some time every day to write. It could be anything from journaling to jotting down ideas for a story or essay. The key is to keep your mind engaged with the act of writing on a regular basis.

Let’s say you want to improve your writing skills to advance in your career. You could set aside 30 minutes each day to practice writing emails, reports, or other work-related documents. Over time, you’ll become more confident and efficient in your writing, which could lead to more opportunities for growth and advancement.

3. Build Your Portfolio

A solid portfolio is crucial for attracting clients. Start by creating sample work that demonstrates your writing abilities. You can use platforms like Behance or Contently to showcase your portfolio online.

Here are some steps you can follow to create an effective portfolio:

Gather your best work

Start by collecting your best writing pieces. These can be articles, blog posts, essays, or any other type of writing that you feel demonstrates your skills as a writer. Make sure to choose pieces that showcase a range of your writing abilities.

Organize your work

Once you have gathered your writing pieces, organize them in a way that makes sense. You could organize them by genre or topic, or you could arrange them in chronological order.

Choose a platform

Next, choose a platform to showcase your portfolio online. There are many options available, including Behance, Contently, and WordPress. Choose a platform that is user-friendly and allows you to easily display your writing pieces.

Design your portfolio

Now it’s time to design your portfolio. Choose a layout that is visually appealing and easy to navigate. Use high-quality images and graphics to make your portfolio stand out.

Write a bio

Don’t forget to include a short bio about yourself. This can include your writing background, your interests, and your goals as a writer.

Share your portfolio

Finally, share your portfolio with the world! You can share it on social media, include a link in your email signature, or even submit it as part of a job application

4. Define Your Niche

Specializing in a specific area of writing can help you stand out. Maybe you’re passionate about tech, fashion, or finance – whatever it is, focus on developing expertise in that field.

Here are some steps you can take to define your niche:

Identify your passions

Think about what topics you are truly interested in and enjoy writing about. It’s important to choose a niche that you are passionate about because this will help you stay motivated and engaged in your work.

Research the market

Look into what types of writing are in demand in your chosen niche. For example, if you’re interested in tech, research what types of technology-related writing are popular right now.

Evaluate your skills

Consider your strengths as a writer and how they might apply to your chosen niche. Do you have a talent for explaining complex ideas in simple terms? Are you a skilled interviewer? Use your strengths to your advantage.

Test the waters

Once you’ve identified your niche, start writing in that area and see how it feels. Do you enjoy it? Are you getting positive feedback from readers or clients?

Remember, defining your niche is a process, and it may take some time to figure out what area you want to specialize in.

5. Research Your Audience

When we talk about “Research Your Audience,” it means that it’s essential to understand the people you want to reach with your message. By doing research, you can identify their needs, desires, and motivations, which will help you create copy that resonates with them.

To make your message effective, it’s crucial to use the language and tone that your audience will find relatable and engaging. In this case, the tone you should aim for is conversational and friendly.

This means you should use language that sounds like you’re having a conversation with someone, rather than using formal or technical language that might make your audience feel disconnected.

6. Use Persuasive Language

When writing copy, it’s important to remember that your ultimate goal is to persuade readers to take a specific action. To do this effectively, you can use persuasive language that can evoke emotions and create a sense of urgency.

To start, make sure your tone is conversational and friendly. This can help establish a connection with your readers and make them more receptive to your message. Then, consider incorporating some powerful words and phrases into your copy.

Here are some examples of persuasive words and phrases you can use:

1. “Limited time offer”
2. “Act now”
3. “Don’t miss out”
4. “Exclusive”
5. “Proven”
6. “Results-driven”
7. “Guaranteed”
8. “Highly recommended”
9. “Satisfaction guaranteed”
10. “Save money”
11. “Free trial”
12. “Join now”
13. “Limited availability”
14. “Limited quantity”
15. “New and improved”

Remember, the key is to use persuasive language in a way that feels authentic and not too pushy.

7. Collaborate with Others

Collaborating with others is a great way to improve your writing skills and get feedback on your work. One way to find communities of fellow writers and editors is to look for online writing communities. Here are a few examples of communities you may want to check out:

Copyblogger

This community offers a range of resources for writers, including blog posts, courses, and forums.

Scribophile

This online writing workshop allows you to share your work with other writers and get feedback on it.

The Writers’ Co-op

This community of writers offers a forum for sharing work, getting feedback, and collaborating on writing projects.

Critique Circle

This online writing workshop offers a platform for sharing your work and getting feedback from other writers.

Absolute Write

This community offers a range of resources for writers, including forums, articles, and a job board.

8. Keep Learning

When we say “Keep Learning”, we’re talking about the importance of continuously educating yourself in the field of copywriting. As you may already know, the world of copywriting is constantly changing and evolving.

So, to be successful in this industry, it’s essential to stay up-to-date with the latest trends, techniques, and tools.

To help you stay current and stay ahead of the curve, we recommend subscribing to newsletters and blogs related to copywriting. These resources can provide you with valuable insights and information on new industry developments and best practices.

Additionally, attending webinars and participating in networking events can also be great opportunities to learn from experts in the field and connect with other professionals in your industry.

At the end of the day, the more you learn, the better equipped you’ll be to produce effective copy that resonates with your target audience. So, let’s keep learning and growing together!

Conclusion

Congratulations! You’re now armed with valuable insights on how to land your first copywriting job and set yourself up for a successful career. 

Remember, starting out can be tough, but with hard work and determination, you’ll be well on your way to becoming a sought-after copywriter in no time.

Don’t forget to explore the different types of copywriting gigs available and find your niche. Whether it’s blog writing, social media writing, email marketing, product descriptions, copy editing, or proofreading, there’s a job that’s perfect for you.

Use the tips we’ve discussed, from tapping into your existing network to attending networking events, volunteering your services, and creating a professional website. 

As you grow in your career, keep in mind the essential skills and qualifications that clients seek when hiring copywriters, and continually work on improving your craft.

Most importantly, stay passionate about writing and never stop learning. With these tips and a friendly guide by your side, you’ll be well-equipped to navigate the exciting world of freelance copywriting. Best of luck on your copywriting journey!

FAQs

How do I get a copywriting job with no experience?

Getting a copywriting job with no experience can be challenging, but it’s not impossible. You can start by building a portfolio with writing samples, volunteering your services, networking with professionals, and cold-emailing small businesses to offer your copywriting skills.

How do I get my first copywriting job?

To get your first copywriting job, it’s essential to identify your niche and explore the different types of copywriting jobs available. You can follow the tips we’ve discussed, such as tapping into your existing network, attending networking events, creating a professional website, and using job platforms like Upwork and Fiverr. Building strong writing skills, creativity, adaptability, and communication skills are crucial to your success as a copywriter.