5 copywriting exercises that will make you a better copywriter

Exercise 1: Study Advertising and Create a Swipe File

To become a great copywriter, it is crucial to expose yourself to examples of excellent copywriting. Start by collecting ads that catch your attention, create desire, or spark curiosity throughout your day. Whether it’s an ad in your email, on Facebook, YouTube, or any other platform, save them into a swipe file.

This online collection will serve as a source of inspiration and ideas for your own copy. Ask yourself questions like, “What’s the hook? What are they selling? What problems are they solving? What are the benefits? What makes it unique? Where’s the trust or proof? Where’s the urgency? And what is the call to action?” 

Analyzing these aspects will help you think like a copywriter and understand the thinking behind creating effective ads.

Exercise 2: Transcribe Great Ads by Hand

Transcribing great ads by hand is a recommended practice by top copywriters. Find examples of outstanding advertising and write them down word for word on a notepad. This exercise helps you internalize the writing style and understand the thought process behind each ad. 

By paying close attention and carefully transcribing, you absorb the techniques and strategies employed by successful copywriters. This simple act of handwriting can work wonders in improving your own copywriting skills and abilities.

Exercise 3: Rewrite Existing Ads or Promotions

On average, we encounter thousands of marketing and advertising messages every day. Use this exercise to challenge yourself to improve existing ads that don’t quite hit the mark. Can you craft a better headline? Can you enhance the hook or present the benefits in a more compelling way? 

Mentally engage with these ads and think about how you would improve them. This exercise sharpens your copywriting skills and trains your mind to spot areas for enhancement.

Exercise 4: Practice Writing Different Types of Copy

Copywriting encompasses various formats, such as email marketing campaigns, product descriptions, landing pages, and video scripts. By practicing writing different types of copy, you can discover your preferred style and area of expertise.Specializing in a particular type of copy and industry can lead to greater success and financial rewards. 

Choose a department or category on platforms like Amazon that piques your interest, and practice writing copy for products within that field. This exploration will help you find the type of copywriting you enjoy the most and excel in.

Exercise 5: Write in a Conversational Way

When it comes to copywriting, throw out strict grammar rules and embrace a conversational tone. Write as if you’re speaking to a friend, focusing on connecting and communicating in a personal manner. Use words like “you” and “your” more than “we,” “our,” or “us.” 

This reader-centric approach ensures your writing is relatable and customer-focused. After writing, read your copy aloud to check if it sounds natural and mirrors spoken language. If it passes this test, you’ve successfully achieved a conversational writing style.

Conclusion

By incorporating these five copywriting exercises into your daily routine, you can make significant strides in becoming a better copywriter. Study advertising, transcribe great ads, rewrite existing promotions, practice different types of copy, and write in a conversational way.

Each exercise contributes to your growth as a copywriter, allowing you to refine your skills, find your niche, and ultimately produce more compelling and effective copy. So, start dedicating just 15 minutes a day and watch your copywriting abilities soar!

FAQs

How long should I spend on each copywriting exercise?

The suggested timeframe for each exercise is 15 minutes a day. This allows you to make consistent progress without overwhelming yourself. However, feel free to adjust the time according to your schedule and needs.

Do I need any special tools or software for these exercises?

No, you don’t need any specific tools or software. All you need is a notepad, a pen, and access to the internet for collecting examples of ads. These exercises focus on building your skills through practice and observation.

How often should I update my swipe file?

It’s a good practice to update your swipe file regularly. As you come across new ads or promotions that grab your attention, add them to your collection. Aim to review and study your 

swipe file periodically to stay inspired and updated with current trends.

Can I share my swipe file with others?

Yes, you can share your swipe file with other copywriters or colleagues. Collaborating and discussing different approaches can be beneficial for everyone involved. However, ensure that you respect any copyright restrictions and use the swipe file for educational purposes only.

How do I choose the type of copywriting that suits me best?

The best way to discover your preferred type of copywriting is through practice. Experiment with different formats, such as email campaigns, landing pages, or video scripts. Pay attention to your enjoyment, expertise, and the results you achieve in each area. Over time, you’ll gain a clearer understanding of the type of copy that aligns with your strengths and interests.

Should I focus on grammar rules when writing conversational copy?

When writing in a conversational style, it’s okay to relax some grammar rules to maintain a natural flow. However, ensure that your writing remains clear and coherent. While you can loosen up on formalities, it’s still important to maintain proper spelling, punctuation, and readability.

Can these exercises help me if I’m new to copywriting?

Absolutely! These exercises are designed to benefit both beginners and experienced copywriters. If you’re new to copywriting, these exercises will provide a solid foundation for developing your skills. By practicing regularly and analyzing successful examples, you’ll quickly gain valuable insights and improve your copywriting abilities.

Is it necessary to complete all the exercises in order?

Not necessarily. While it’s beneficial to go through each exercise in the suggested order, you can also adapt them to your preference. Feel free to prioritize the exercises that resonate with you or focus on specific areas you wish to improve. The key is to consistently engage in copywriting practice and strive for growth.

Are these exercises suitable for both freelance copywriters and in-house copywriters?

Yes, these exercises are applicable to both freelance copywriters and in-house copywriters. They are designed to enhance your copywriting skills regardless of your work setup. The exercises promote creativity, critical thinking, and the ability to adapt to various writing contexts.

How long will it take to see improvement in my copywriting skills?

Improvement in copywriting skills varies from person to person. Consistent practice, coupled with the application of learned techniques, will gradually lead to improvement over time. It’s important to be patient and persistent, as mastering copywriting is a continuous learning process.