{"id":944,"date":"2014-02-25T01:00:16","date_gmt":"2014-02-25T01:00:16","guid":{"rendered":"https:\/\/startcopywriting.com\/what-type-of-copywriter-are-you\/"},"modified":"2023-05-11T07:01:42","modified_gmt":"2023-05-11T07:01:42","slug":"what-type-of-copywriter-are-you","status":"publish","type":"post","link":"https:\/\/startcopywriting.com\/what-type-of-copywriter-are-you\/","title":{"rendered":"What Type Of Copywriter Are You?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"944\" class=\"elementor elementor-944\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47e090df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47e090df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-276d7f27\" data-id=\"276d7f27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-558e6453 elementor-widget elementor-widget-text-editor\" data-id=\"558e6453\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"\\&quot;video_add\\&quot;\"><iframe title=\"What Type Of Copywriter Are You?\" src=\"https:\/\/www.youtube.com\/embed\/QgCtUU9_T8Y\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\r\n<strong>In this Video:<\/strong>\r\n\r\n<strong>00:01<\/strong> What Type Of Copywriter Are You?\r\n<strong>00:13<\/strong> Two Types Of Copywriters\r\n<strong>00:20<\/strong> Specialist Copywriter\r\n<strong>01:11<\/strong> Generalist Copywriter\r\n<strong>02:33<\/strong> 2 Questions To Determine What Type Of Copywriter You Are\r\n\r\n<strong>What Type Of Copywriter Are You?<\/strong>\r\nSo, what type of copywriter are you? In this video, we\u2019re going to find out&#8230;\r\n\r\n<strong>Two Types Of Copywriter<\/strong>\r\nSo, there are 2 types of copywriters: there are generalists copywriters and there are specialists copywriters.\r\n\r\n<strong>Specialist Copywriter<\/strong>\r\nA Specialist Copywriter is a copywriter who\u2019s usually more experienced than a generalist copywriter. And a specialist is someone who works in a particular type of industry and often they work on a specific type of project. For example, you might be a white paper writer or maybe a <a href=\"\/\/startcopywriting.com\/\\&quot;\" target=\"\\&quot;_blank\\&quot;\" rel=\"noopener\">web copywriter<\/a> and you might work specifically and specialized in a particular niche like the automotive niche or food and hospitality.\r\n\r\nSo, that\u2019s a specialist copywriter and they can often command higher fees than a generalist copywriter because they are so specialized, they have specialized knowledge and skills when it comes to that copy and therefore they become almost like the go-to person in the industry for that type of writing.\r\n\r\n<strong>Generalist Copywriter<\/strong>\r\nThe second type of copywriter is a Generalist Copywriter. And a generalist copywriter is often a beginner copywriter and this is someone new to the business who doesn\u2019t have a lot of experience and so they will take on most of the copywriting jobs that come their way and also for most of the project types that come their way. So they might write online copy, print ads, and really they\u2019ll take on board most of the projects that come their way.\r\n\r\nSo, you might be wondering what type of copywriter do I consider myself? Well, I\u2019m a Specialist Copywriter. I\u2019ve been in the business for 10 years and I really specialized in writing online copy. In particular, things like web copy, online sales pages, email copy and other things in that medium. I\u2019m a specialist, in fact my website is TheWebCopywriter.com and I\u2019m marketing myself as a website and online copywriter.\r\n\r\nI also don\u2019t write just for any business even if they can afford my rates. I typically write for educators, speakers, consultants, authors and information publishers. People who have advice, they can help the world; they are the kind of clients that I\u2019m interested in working with and they have been my clients really for the last 10 years or so.\r\n\r\n<strong>2 Questions To Determine What Type Of Copywriter You Are<\/strong>\r\nNow, I want to give you 2 questions that you can use to determine whether you\u2019re going to be a Generalist or a Specialist Copywriter.\r\n\r\nThe first question is: <strong>Do you have any specialized knowledge or skills that you enjoy writing about?<\/strong>\r\nMaybe you have past experience working in a particular industry before you became a copywriter, it would be a good idea for you to leverage that experience and use it for your advantage when you\u2019re going after copywriting clients and it also makes it easier working on their projects because you already have past experienced in their industry.\r\n\r\nQuestion number two: <strong>Do you have a particular type of copy that you most enjoy writing?<\/strong>\r\nMaybe you\u2019re drawn to writing website copy, maybe you prefer writing offline copy like print ads and direct mail, or maybe you like to do SEO copywriting because you love the whole technical side and the research. So, if you\u2019re just getting started then perhaps being a generalist isn\u2019t so bad. The up side of it is you get to work on a lot of various different projects, you get to experience a lot of variety in your writing and you get to work for particular industries you may never have considered. So generalist isn\u2019t such a bad thing.\r\n\r\nIf you do want to become a Specialist then think about the past industries that you have experienced in, maybe as an employee, and also think about the types of projects that you like to work on, maybe its white paper reports, maybe its offline copy such as print ads and direct mail, whatever it is, have to think about what you would most like and enjoy to work on.\r\n\r\nSo, I\u2019d love to hear your comments and feedback. What type of copywriter do you consider yourself to be or are you going to become? In the comments section below, why don\u2019t you answer that question, <a href=\"\/\/startcopywriting.com\/\\&quot;\" target=\"\\&quot;_blank\\&quot;\" rel=\"noopener\">What Type Of Copywriter Will You Be, A Generalist Or A Specialist?<\/a>\r\n\r\nThis is Jesse and I\u2019ll see you in the next video.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c22c1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c22c1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c102de\" data-id=\"1c102de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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.elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-30970e8\" href=\"https:\/\/www.facebook.com\/copywritingcrew\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-a4ee466\" href=\"https:\/\/www.linkedin.com\/in\/jesse-forrest\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-link elementor-repeater-item-264a23b\" href=\"https:\/\/copywritingcrew.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Link<\/span>\n\t\t\t\t\t\t<i class=\"fas fa-link\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-3bc961f\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e32aaa8 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"e32aaa8\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/startcopywriting.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/startcopywriting.com\/about\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/03\/photo_2023-03-21_16-34-12-300x249.jpg\" alt=\"About Jesse\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/startcopywriting.com\/about\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAbout Jesse\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Hi, I\u2019m Jesse Forrest! As an 18-year freelance writing veteran, I\u2019ve worked with clients in over 153 industries, covering almost every topic imaginable. Passionate about helping others break into freelance writing, I\u2019ve trained over 35,000 people, including teams at Chanel, Disney, and Sony. For the past 6 years, I\u2019ve traveled the world with my trusty laptop, currently residing in Thailand. To kickstart your freelance writing career, download my free guide: <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/startcopywriting.com\/freeguide\">\n\t\t\t\t\t\t\u201cHow to Become a Freelance Writer: A 6-Step Guide for Beginners.\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this Video: 00:01 What Type Of Copywriter Are You? 00:13 Two Types Of Copywriters 00:20 Specialist Copywriter 01:11 Generalist Copywriter 02:33 2 Questions To Determine What Type Of Copywriter You Are What Type Of Copywriter Are You? So, what type of copywriter are you? 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