{"id":900,"date":"2012-05-19T08:23:12","date_gmt":"2012-05-19T08:23:12","guid":{"rendered":"https:\/\/startcopywriting.com\/email-copywriting-tips\/"},"modified":"2023-05-11T07:06:10","modified_gmt":"2023-05-11T07:06:10","slug":"email-copywriting-tips","status":"publish","type":"post","link":"https:\/\/startcopywriting.com\/email-copywriting-tips\/","title":{"rendered":"5 Email Copywriting Tips"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"900\" class=\"elementor elementor-900\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92739c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92739c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5448a0f6\" data-id=\"5448a0f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21ea1df8 elementor-widget elementor-widget-text-editor\" data-id=\"21ea1df8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"\\&quot;video_add\\&quot;\"><iframe title=\"5 Email Copywriting Tips\" src=\"https:\/\/www.youtube.com\/embed\/SNOKvOinpqo\" width=\"300\" height=\"150\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\r\n&nbsp;\r\n<p align=\"\\&quot;justify\\&quot;\">In this article, I\u2019m going to share 5 <strong>email copywriting tips<\/strong> that will not only entice your readers to open and read your emails, but motivate them to click your links as well.<\/p>\r\n\r\n<ol>\r\n \t<li><strong>Start your email with a personal salutation.<\/strong>\r\n<p align=\"\\&quot;justify\\&quot;\">Starting with a salutation that says \u201cDear John Smith\u201d \u2013 a salutation that big companies use when sending out business letters \u2013 will only make your email sound stiff and impersonal. You can create a better bond with your readers if you start with \u201cHi John\u201d or \u201cHey John\u201d. This will allow you to connect with your subscribers on a more personal level.<\/p>\r\n<\/li>\r\n \t<li><strong>Write in a conversational tone.<\/strong>\r\n<p align=\"\\&quot;justify\\&quot;\">Write as if you are writing to a friend. \u201cI\u2019m writing to you in relation to\u2026\u201d and \u201cIn regards to our upcoming appointment\u2026\u201d sound stuffy and pretentious, so refrain from using them.<\/p>\r\n<p align=\"\\&quot;justify\\&quot;\">A great way to determine whether you are taking a casual tone in your email is to read it back to yourself once you\u2019re done writing. If it doesn\u2019t sound like how you would usually talk with a friend, then rewrite it so that it will sound more conversational.<\/p>\r\n<\/li>\r\n \t<li><strong>Keep your email brief and direct to the point.<\/strong>\r\n<p align=\"\\&quot;justify\\&quot;\">We now live in a microwave society where most people\u2019s attention span is much shorter. People don\u2019t have time to read long emails, so keep them short and straight to the point.<\/p>\r\n<p align=\"\\&quot;justify\\&quot;\">Use 2-3 line paragraphs, if possible. Long-winded paragraphs can easily lose the attention of your readers, causing them to stop reading your email.<\/p>\r\n<\/li>\r\n \t<li><strong>Clearly state what you want the reader to do.<\/strong>\r\n<p align=\"\\&quot;justify\\&quot;\">While many people make the mistake of writing emails that ask their readers to do multiple different things, others send emails that do not ask them to do anything at all. This is one of the most common <strong><a href=\"\\&quot;http:\/\/startcopywriting.com\/common-email-marketing-mistakes\/\\&quot;\">email marketing mistakes<\/a><\/strong> that many individuals and companies make that can lead readers to wonder why they bothered to read the email at all.<\/p>\r\n<p align=\"\\&quot;justify\\&quot;\">Do use a clear call to action. A call to action could be to call you, reply to your email, or even click on a link to your website and buy something. Tell them exactly what you want them to do instead of just leaving it to their imagination.<\/p>\r\n<p align=\"\\&quot;justify\\&quot;\">If you want the reader to click on a link, for example, insert your link in the beginning and at the end of your email.<\/p>\r\n<\/li>\r\n \t<li><strong>Always send plain text emails as opposed to HTML emails.<\/strong>\r\n<p align=\"\\&quot;justify\\&quot;\">This is perhaps the most overlooked of all <strong>email copywriting tips<\/strong>. A lot of individuals and companies like to send HTML emails as they are visually appealing. Some of the most popular email service providers like Gmail, Yahoo, and Hotmail, however, block images in HTML emails unless the reader clicks a particular button. Most people miss that button, making your email unreadable.<\/p>\r\n<p align=\"\\&quot;justify\\&quot;\">Plain text emails, on the other hand, can always be read. They are easy and simple to create, and they have a higher chance of getting read compared to HTML emails.<\/p>\r\n<p align=\"\\&quot;justify\\&quot;\">Keep these <strong>email copywriting tips<\/strong> in mind when preparing emails and get the most out of your email marketing campaigns.<\/p>\r\n<\/li>\r\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1023657 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1023657\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99dc418\" data-id=\"99dc418\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Hi, I\u2019m Jesse Forrest! As an 18-year freelance writing veteran, I\u2019ve worked with clients in over 153 industries, covering almost every topic imaginable. Passionate about helping others break into freelance writing, I\u2019ve trained over 35,000 people, including teams at Chanel, Disney, and Sony. For the past 6 years, I\u2019ve traveled the world with my trusty laptop, currently residing in Thailand. To kickstart your freelance writing career, download my free guide: <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/startcopywriting.com\/freeguide\">\n\t\t\t\t\t\t\u201cHow to Become a Freelance Writer: A 6-Step Guide for Beginners.\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&nbsp; In this article, I\u2019m going to share 5 email copywriting tips that will not only entice your readers to open and read your emails, but motivate them to click your links as well. Start your email with a personal salutation. Starting with a salutation that says \u201cDear John Smith\u201d \u2013 a salutation that big [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[29,44],"tags":[19,20,21,14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Email Copywriting Tips - Copywriting Courses | Start Copywriting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startcopywriting.com\/email-copywriting-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Email Copywriting Tips - Copywriting Courses | Start Copywriting\" \/>\n<meta property=\"og:description\" content=\"&nbsp; In this article, I\u2019m going to share 5 email copywriting tips that will not only entice your readers to open and read your emails, but motivate them to click your links as well. 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