{"id":899,"date":"2012-05-09T04:59:51","date_gmt":"2012-05-09T04:59:51","guid":{"rendered":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/"},"modified":"2023-05-11T07:06:20","modified_gmt":"2023-05-11T07:06:20","slug":"common-email-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/","title":{"rendered":"6 Common Email Marketing Mistakes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"899\" class=\"elementor elementor-899\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1070ab1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1070ab1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-192f432d\" data-id=\"192f432d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13afa2ea elementor-widget elementor-widget-text-editor\" data-id=\"13afa2ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"\\&quot;video_add\\&quot;\"><iframe title=\"6 Common Email Marketing Mistakes\" src=\"https:\/\/www.youtube.com\/embed\/iDcgrLSmGE4\" width=\"300\" height=\"150\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n&nbsp;\n\nIn this article, I am going to share 6 common <strong>email marketing mistakes<\/strong> that individuals and businesses often make.\n\nThese mistakes can easily sabotage your email campaigns and stop you from getting the results you want from your email marketing.\n\nMistake #1 &#8211; Emailing without permission\n\nOnly send emails to people who have given you permission to do so. If your site\\&#8217;s visitors opt in or subscribe to your newsletter, it means that they are giving you permission to contact them through email.\n\nNever collect email addresses from other websites, without permission. Sending emails to people who have not voluntarily given you their contact information to add to your database can sabotage your <strong>email campaigns<\/strong> in the long run.\n\nMistake #2 &#8211; From Abc Company\n\nWhen preparing your emails, remember that you are writing to a person, not a company. Send out your emails with your full name instead of your business\\&#8217; name in the FROM field. Doing this will help you connect with your subscribers on a more personal level.\n\nYou can also add the name of your company or newsletter (enclosed in brackets) beside your full name, such as [Matrix Wealth] John Smith or [Copy Tips] Jesse Forrest. Using your name is more personal than using the name of your company.\n\nMistake #3 &#8211; Boring Subject Line\n\nThis is one of the most common <strong>email marketing mistakes<\/strong> business owners can make.\n\nA newsletter with a subject line that says \u201cMay Newsletter\u201d or \u201cWeekly Accounting Tips\u201d will most likely fail to attract your readers interest.\n\nCome up with an interesting subject line. You\\&#8217;ll want one that\\&#8217;s going to capture your readers\\&#8217; attention. One easy way to do this is to include a benefit that your readers will find helpful. An email subject line that says \\&#8221;How To Grow Your Business By 20%\\&#8221; is one perfect example of a benefit that your readers might be interested in. It promises valuable information and prompts subscribers to open your email.\n\nA video on <a href=\"\\&quot;http:\/\/www.youtube.com\/watch?v=-frQ_oEwVg8\\&quot;\">6 Email Subject Lines That Really Work<\/a> discusses some of the most responsive and most effective email subject lines you can possibly write. It even shares templates that you can use to attract the attention of your subscribers.\n\nMistake #4 &#8211; Who Are You?\n\nIf people don\\&#8217;t know and trust you, then they are less likely to open your emails. To increase the chances of your emails getting read by subscribers, make sure that your readers know who you are. Build a relationship with them by frequently sending out emails that provide valuable information. Free videos or articles offering tips that your readers can benefit from can help you earn their trust.\n\nMistake #5 &#8211; You don\\&#8217;t email often enough\n\nIf you don\\&#8217;t email often enough, people will forget who you are, assume you\\&#8217;re a spammer and may even report you! This is not something you want to happen because you can have your website blocked by Google if they receive too many complaints about you.\n\nSend out emails to your subscribers once or twice a week. Although there is no golden rule on how often you should be sending newsletters to your subscribers, the more emails you send, the better.\n\nMake sure that every email you send them delivers valuable information to keep their loyalty.\n\nEmail at least once every 1-2 weeks with any of the following:\n<ul>\n \t<li><span class=\"\\&quot;Apple-style-span\\&quot;\">free video<\/span><\/li>\n \t<li><span class=\"\\&quot;Apple-style-span\\&quot;\">free report<\/span><\/li>\n \t<li><span class=\"\\&quot;Apple-style-span\\&quot;\">industry news<\/span><\/li>\n \t<li><span class=\"\\&quot;Apple-style-span\\&quot;\">quick tips<\/span><\/li>\n \t<li><span class=\"\\&quot;Apple-style-span\\&quot;\">special offer<\/span><\/li>\n<\/ul>\nMistake #6 &#8211; Only Sending Promotions\n\nThere are lots of companies that send out emails only when they have products to offer. This will definitely not give you the results you want from your email marketing campaigns. Imagine if every time you meet with a friend, all he did was try to sell you something. You will probably end the relationship after a while. It\\&#8217;s the same with emailing.\n\nBuild a relationship with your readers first by delivering value before you start sending them promotional emails. And when you do send out promotional emails, do so sparingly.\n\n<a href=\"\\&quot;http:\/\/startcopywriting.com\/\\&quot;\">www.StartCopywriting.com<\/a> offers more free tips and videos on how to succeed in your <strong>email marketing<\/strong> campaigns.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1966af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1966af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08c4bbd\" data-id=\"08c4bbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-922ec35 elementor-widget elementor-widget-heading\" data-id=\"922ec35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Share this post!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f35ca2 elementor-shape-square elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"0f35ca2\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-social-icons.elementor-grid-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-mobile-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-tablet-0 .elementor-widget-container{line-height:1;font-size:0}.elementor-widget-social-icons:not(.elementor-grid-0):not(.elementor-grid-tablet-0):not(.elementor-grid-mobile-0) .elementor-grid{display:inline-grid}.elementor-widget-social-icons .elementor-grid{grid-column-gap:var(--grid-column-gap,5px);grid-row-gap:var(--grid-row-gap,5px);grid-template-columns:var(--grid-template-columns);justify-content:var(--justify-content,center);justify-items:var(--justify-content,center)}.elementor-icon.elementor-social-icon{font-size:var(--icon-size,25px);line-height:var(--icon-size,25px);width:calc(var(--icon-size, 25px) + 2 * var(--icon-padding, .5em));height:calc(var(--icon-size, 25px) + 2 * var(--icon-padding, .5em))}.elementor-social-icon{--e-social-icon-icon-color:#fff;display:inline-flex;background-color:#69727d;align-items:center;justify-content:center;text-align:center;cursor:pointer}.elementor-social-icon i{color:var(--e-social-icon-icon-color)}.elementor-social-icon svg{fill:var(--e-social-icon-icon-color)}.elementor-social-icon:last-child{margin:0}.elementor-social-icon:hover{opacity:.9;color:#fff}.elementor-social-icon-android{background-color:#a4c639}.elementor-social-icon-apple{background-color:#999}.elementor-social-icon-behance{background-color:#1769ff}.elementor-social-icon-bitbucket{background-color:#205081}.elementor-social-icon-codepen{background-color:#000}.elementor-social-icon-delicious{background-color:#39f}.elementor-social-icon-deviantart{background-color:#05cc47}.elementor-social-icon-digg{background-color:#005be2}.elementor-social-icon-dribbble{background-color:#ea4c89}.elementor-social-icon-elementor{background-color:#d30c5c}.elementor-social-icon-envelope{background-color:#ea4335}.elementor-social-icon-facebook,.elementor-social-icon-facebook-f{background-color:#3b5998}.elementor-social-icon-flickr{background-color:#0063dc}.elementor-social-icon-foursquare{background-color:#2d5be3}.elementor-social-icon-free-code-camp,.elementor-social-icon-freecodecamp{background-color:#006400}.elementor-social-icon-github{background-color:#333}.elementor-social-icon-gitlab{background-color:#e24329}.elementor-social-icon-globe{background-color:#69727d}.elementor-social-icon-google-plus,.elementor-social-icon-google-plus-g{background-color:#dd4b39}.elementor-social-icon-houzz{background-color:#7ac142}.elementor-social-icon-instagram{background-color:#262626}.elementor-social-icon-jsfiddle{background-color:#487aa2}.elementor-social-icon-link{background-color:#818a91}.elementor-social-icon-linkedin,.elementor-social-icon-linkedin-in{background-color:#0077b5}.elementor-social-icon-medium{background-color:#00ab6b}.elementor-social-icon-meetup{background-color:#ec1c40}.elementor-social-icon-mixcloud{background-color:#273a4b}.elementor-social-icon-odnoklassniki{background-color:#f4731c}.elementor-social-icon-pinterest{background-color:#bd081c}.elementor-social-icon-product-hunt{background-color:#da552f}.elementor-social-icon-reddit{background-color:#ff4500}.elementor-social-icon-rss{background-color:#f26522}.elementor-social-icon-shopping-cart{background-color:#4caf50}.elementor-social-icon-skype{background-color:#00aff0}.elementor-social-icon-slideshare{background-color:#0077b5}.elementor-social-icon-snapchat{background-color:#fffc00}.elementor-social-icon-soundcloud{background-color:#f80}.elementor-social-icon-spotify{background-color:#2ebd59}.elementor-social-icon-stack-overflow{background-color:#fe7a15}.elementor-social-icon-steam{background-color:#00adee}.elementor-social-icon-stumbleupon{background-color:#eb4924}.elementor-social-icon-telegram{background-color:#2ca5e0}.elementor-social-icon-threads{background-color:#000}.elementor-social-icon-thumb-tack{background-color:#1aa1d8}.elementor-social-icon-tripadvisor{background-color:#589442}.elementor-social-icon-tumblr{background-color:#35465c}.elementor-social-icon-twitch{background-color:#6441a5}.elementor-social-icon-twitter{background-color:#1da1f2}.elementor-social-icon-viber{background-color:#665cac}.elementor-social-icon-vimeo{background-color:#1ab7ea}.elementor-social-icon-vk{background-color:#45668e}.elementor-social-icon-weibo{background-color:#dd2430}.elementor-social-icon-weixin{background-color:#31a918}.elementor-social-icon-whatsapp{background-color:#25d366}.elementor-social-icon-wordpress{background-color:#21759b}.elementor-social-icon-x-twitter{background-color:#000}.elementor-social-icon-xing{background-color:#026466}.elementor-social-icon-yelp{background-color:#af0606}.elementor-social-icon-youtube{background-color:#cd201f}.elementor-social-icon-500px{background-color:#0099e5}.elementor-shape-rounded .elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-30970e8\" href=\"https:\/\/www.facebook.com\/copywritingcrew\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-a4ee466\" href=\"https:\/\/www.linkedin.com\/in\/jesse-forrest\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-link elementor-repeater-item-264a23b\" href=\"https:\/\/copywritingcrew.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Link<\/span>\n\t\t\t\t\t\t<i class=\"fas fa-link\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-3bc961f\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f68b1c elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"5f68b1c\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/startcopywriting.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/startcopywriting.com\/about\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/03\/photo_2023-03-21_16-34-12-300x249.jpg\" alt=\"About Jesse\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/startcopywriting.com\/about\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAbout Jesse\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Hi, I\u2019m Jesse Forrest! As an 18-year freelance writing veteran, I\u2019ve worked with clients in over 153 industries, covering almost every topic imaginable. Passionate about helping others break into freelance writing, I\u2019ve trained over 35,000 people, including teams at Chanel, Disney, and Sony. For the past 6 years, I\u2019ve traveled the world with my trusty laptop, currently residing in Thailand. To kickstart your freelance writing career, download my free guide: <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/startcopywriting.com\/freeguide\">\n\t\t\t\t\t\t\u201cHow to Become a Freelance Writer: A 6-Step Guide for Beginners.\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&nbsp; In this article, I am going to share 6 common email marketing mistakes that individuals and businesses often make. These mistakes can easily sabotage your email campaigns and stop you from getting the results you want from your email marketing. Mistake #1 &#8211; Emailing without permission Only send emails to people who have given [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[44],"tags":[16,17,18],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Common Email Marketing Mistakes - Copywriting Courses | Start Copywriting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Common Email Marketing Mistakes - Copywriting Courses | Start Copywriting\" \/>\n<meta property=\"og:description\" content=\"&nbsp; In this article, I am going to share 6 common email marketing mistakes that individuals and businesses often make. These mistakes can easily sabotage your email campaigns and stop you from getting the results you want from your email marketing. Mistake #1 &#8211; Emailing without permission Only send emails to people who have given [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Copywriting Courses | Start Copywriting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/copywritingcrew\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-09T04:59:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-11T07:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2012\/05\/6-Common-Email-Marketing-Mistake.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jesse Forrest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jesse Forrest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/\"},\"author\":{\"name\":\"Jesse Forrest\",\"@id\":\"https:\/\/startcopywriting.com\/#\/schema\/person\/84e85fb0e8e2110c2f50c4859b17e318\"},\"headline\":\"6 Common Email Marketing Mistakes\",\"datePublished\":\"2012-05-09T04:59:51+00:00\",\"dateModified\":\"2023-05-11T07:06:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/\"},\"wordCount\":687,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/startcopywriting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2012\/05\/6-Common-Email-Marketing-Mistake.webp\",\"keywords\":[\"email campaigns\",\"email marketing\",\"email marketing mistakes\"],\"articleSection\":[\"Freelance Writing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/\",\"url\":\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/\",\"name\":\"6 Common Email Marketing Mistakes - Copywriting Courses | Start Copywriting\",\"isPartOf\":{\"@id\":\"https:\/\/startcopywriting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2012\/05\/6-Common-Email-Marketing-Mistake.webp\",\"datePublished\":\"2012-05-09T04:59:51+00:00\",\"dateModified\":\"2023-05-11T07:06:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#primaryimage\",\"url\":\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2012\/05\/6-Common-Email-Marketing-Mistake.webp\",\"contentUrl\":\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2012\/05\/6-Common-Email-Marketing-Mistake.webp\",\"width\":480,\"height\":270},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/startcopywriting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Common Email Marketing Mistakes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/startcopywriting.com\/#website\",\"url\":\"https:\/\/startcopywriting.com\/\",\"name\":\"Copywriting Courses | Start Copywriting\",\"description\":\"Start Copywriting provides copywriting courses, resources and free training on how to become a better copywriter\",\"publisher\":{\"@id\":\"https:\/\/startcopywriting.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/startcopywriting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/startcopywriting.com\/#organization\",\"name\":\"Copywriting Courses | Start Copywriting\",\"url\":\"https:\/\/startcopywriting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startcopywriting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/01\/logo-fav.png\",\"contentUrl\":\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/01\/logo-fav.png\",\"width\":96,\"height\":96,\"caption\":\"Copywriting Courses | Start Copywriting\"},\"image\":{\"@id\":\"https:\/\/startcopywriting.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/copywritingcrew\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/startcopywriting.com\/#\/schema\/person\/84e85fb0e8e2110c2f50c4859b17e318\",\"name\":\"Jesse Forrest\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startcopywriting.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0625dfcb19f1f4cb17dd78656596d786?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0625dfcb19f1f4cb17dd78656596d786?s=96&d=mm&r=g\",\"caption\":\"Jesse Forrest\"},\"url\":\"https:\/\/startcopywriting.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Common Email Marketing Mistakes - Copywriting Courses | Start Copywriting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/","og_locale":"en_US","og_type":"article","og_title":"6 Common Email Marketing Mistakes - Copywriting Courses | Start Copywriting","og_description":"&nbsp; In this article, I am going to share 6 common email marketing mistakes that individuals and businesses often make. These mistakes can easily sabotage your email campaigns and stop you from getting the results you want from your email marketing. Mistake #1 &#8211; Emailing without permission Only send emails to people who have given [&hellip;]","og_url":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/","og_site_name":"Copywriting Courses | Start Copywriting","article_publisher":"https:\/\/www.facebook.com\/copywritingcrew","article_published_time":"2012-05-09T04:59:51+00:00","article_modified_time":"2023-05-11T07:06:20+00:00","og_image":[{"width":480,"height":270,"url":"https:\/\/startcopywriting.com\/wp-content\/uploads\/2012\/05\/6-Common-Email-Marketing-Mistake.webp","type":"image\/webp"}],"author":"Jesse Forrest","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jesse Forrest","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#article","isPartOf":{"@id":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/"},"author":{"name":"Jesse Forrest","@id":"https:\/\/startcopywriting.com\/#\/schema\/person\/84e85fb0e8e2110c2f50c4859b17e318"},"headline":"6 Common Email Marketing Mistakes","datePublished":"2012-05-09T04:59:51+00:00","dateModified":"2023-05-11T07:06:20+00:00","mainEntityOfPage":{"@id":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/"},"wordCount":687,"commentCount":0,"publisher":{"@id":"https:\/\/startcopywriting.com\/#organization"},"image":{"@id":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#primaryimage"},"thumbnailUrl":"https:\/\/startcopywriting.com\/wp-content\/uploads\/2012\/05\/6-Common-Email-Marketing-Mistake.webp","keywords":["email campaigns","email marketing","email marketing mistakes"],"articleSection":["Freelance Writing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/","url":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/","name":"6 Common Email Marketing Mistakes - Copywriting Courses | Start Copywriting","isPartOf":{"@id":"https:\/\/startcopywriting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#primaryimage"},"image":{"@id":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#primaryimage"},"thumbnailUrl":"https:\/\/startcopywriting.com\/wp-content\/uploads\/2012\/05\/6-Common-Email-Marketing-Mistake.webp","datePublished":"2012-05-09T04:59:51+00:00","dateModified":"2023-05-11T07:06:20+00:00","breadcrumb":{"@id":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#primaryimage","url":"https:\/\/startcopywriting.com\/wp-content\/uploads\/2012\/05\/6-Common-Email-Marketing-Mistake.webp","contentUrl":"https:\/\/startcopywriting.com\/wp-content\/uploads\/2012\/05\/6-Common-Email-Marketing-Mistake.webp","width":480,"height":270},{"@type":"BreadcrumbList","@id":"https:\/\/startcopywriting.com\/common-email-marketing-mistakes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/startcopywriting.com\/"},{"@type":"ListItem","position":2,"name":"6 Common Email Marketing Mistakes"}]},{"@type":"WebSite","@id":"https:\/\/startcopywriting.com\/#website","url":"https:\/\/startcopywriting.com\/","name":"Copywriting Courses | Start Copywriting","description":"Start Copywriting provides copywriting courses, resources and free training on how to become a better copywriter","publisher":{"@id":"https:\/\/startcopywriting.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startcopywriting.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/startcopywriting.com\/#organization","name":"Copywriting Courses | Start Copywriting","url":"https:\/\/startcopywriting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startcopywriting.com\/#\/schema\/logo\/image\/","url":"https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/01\/logo-fav.png","contentUrl":"https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/01\/logo-fav.png","width":96,"height":96,"caption":"Copywriting Courses | Start Copywriting"},"image":{"@id":"https:\/\/startcopywriting.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/copywritingcrew"]},{"@type":"Person","@id":"https:\/\/startcopywriting.com\/#\/schema\/person\/84e85fb0e8e2110c2f50c4859b17e318","name":"Jesse Forrest","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startcopywriting.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0625dfcb19f1f4cb17dd78656596d786?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0625dfcb19f1f4cb17dd78656596d786?s=96&d=mm&r=g","caption":"Jesse Forrest"},"url":"https:\/\/startcopywriting.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/startcopywriting.com\/wp-json\/wp\/v2\/posts\/899"}],"collection":[{"href":"https:\/\/startcopywriting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startcopywriting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startcopywriting.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/startcopywriting.com\/wp-json\/wp\/v2\/comments?post=899"}],"version-history":[{"count":0,"href":"https:\/\/startcopywriting.com\/wp-json\/wp\/v2\/posts\/899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startcopywriting.com\/wp-json\/wp\/v2\/media\/2992"}],"wp:attachment":[{"href":"https:\/\/startcopywriting.com\/wp-json\/wp\/v2\/media?parent=899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startcopywriting.com\/wp-json\/wp\/v2\/categories?post=899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startcopywriting.com\/wp-json\/wp\/v2\/tags?post=899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}