{"id":4870,"date":"2014-05-27T04:49:36","date_gmt":"2014-05-27T04:49:36","guid":{"rendered":"https:\/\/startcopywriting.com\/?p=4870"},"modified":"2023-05-11T06:57:05","modified_gmt":"2023-05-11T06:57:05","slug":"how-to-get-copywriting-clients","status":"publish","type":"post","link":"https:\/\/startcopywriting.com\/how-to-get-copywriting-clients\/","title":{"rendered":"How To Get Copywriting Clients"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4870\" class=\"elementor elementor-4870\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-579d520f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"579d520f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c54c8b0\" data-id=\"2c54c8b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ef8416 elementor-widget elementor-widget-text-editor\" data-id=\"9ef8416\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div><iframe title=\"How To Get Copywriting Clients\" src=\"https:\/\/www.youtube.com\/embed\/4wVcNO4whJc\" width=\"630\" height=\"354\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\r\n&nbsp;\r\n\r\nHi, this is Jesse from <a href=\"\\&quot;http:\/\/startcopywriting.com\\&quot;\">StartCopywriting.com<\/a> and in today\u2019s post, I\u2019m going to tell you exactly <strong>how to get copywriting clients<\/strong>. This is going to be useful if you\u2019re a beginner copywriter, or even an experienced copywriter looking to land your first few clients.\r\n\r\nThere are two strategies I would recommend you follow to get your first few copywriting clients. And these are very easy, straightforward and simple strategies. But before I tell you these, I want to mention something that\u2019s important first.\r\n\r\n<strong>Set Up Your Foundations<\/strong>\r\n\r\nWhat you should do before you start looking for clients is you want to have your foundations set up. <strong>You want to establish yourself online<\/strong>. Which means:\r\n<ul>\r\n \t<li>Having a portfolio with some excellent copywriting samples to show potential clients.<\/li>\r\n \t<li>Having a website (even a basic one) with your portfolio, about page and contact details.<\/li>\r\n<\/ul>\r\n<h2>2 Strategies To Get Your First Few Copywriting Clients<\/h2>\r\n<h3>Strategy #1: Newspapers<\/h3>\r\nYes, I\u2019m talking about old-school newspapers! What you do is go to your local library and ask for all the back issues of the newspaper. You go through those newspapers and look for poorly written advertisements. Try and find ads you think you could improve. This should be easy as most newspaper ads are making the same mistakes over and over again. Such as:\r\n<ul>\r\n \t<li>Uninteresting Headline<\/li>\r\n \t<li>Boring product or service description<\/li>\r\n \t<li>Feature not benefits written copy<\/li>\r\n \t<li>No obvious call to action<\/li>\r\n<\/ul>\r\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2850 size-full\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/newspapers-2-1024x644-1.webp\" alt=\"\" width=\"1024\" height=\"644\" srcset=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/newspapers-2-1024x644-1.webp 1024w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/newspapers-2-1024x644-1-300x189.webp 300w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/newspapers-2-1024x644-1-768x483.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\nOnce you\u2019ve found a few ads you believe you can improve, call the business and ask to speak with the business owner and introduce yourself as a copywriter. You may even discuss with them what kind of results they\u2019ve been getting from the ad and if they would like better results then you can offer to rewrite their advertising. You might say something like this.\r\n\r\nPHONE SCRIPT\r\n\r\nYOU: <em>\u201cGood morning, my name is John Smith and I wanted to speak to the person who is responsible for the ad I\u2019m looking at in the Daily Bongo Newspaper\u201d<\/em>\r\n\r\nSECRETARY: <em>\u201cOh that would be Jim, the owner. What\u2019s this regarding?\u201d<\/em>\r\n\r\nYOU: <em>\u201cWell, I\u2019m a freelance copywriter and I noticed a few mistakes in the ad which could end up costing you leads and sales. I wanted to briefly share these with Jim\u201d<\/em>\r\n\r\nSECRETARY: <em>\u201cOk, I\u2019ll put you through\u201d<\/em>.\r\n\r\nOnce you get the business owner on the phone you introduce yourself as a freelance copywriter, point out a few <em>mistakes<\/em> the ad is making, and ask him\/her if they are happy with the amount of leads and customers the ad is currently generating. Most business owners will say \u201cnot nearly enough\u201d and may be open to hearing your ideas.\r\n\r\nYou may not get hired on the spot (although it could happen) but you will generate a lot of leads and interest for your copywriting services. It really is a numbers game, but if you make enough calls (and hone your pitch along the way) you will eventually generate enough paying clients to keep you busy.\r\n<h3>&gt;&gt; Learn <a href=\"\\&quot;https:\/\/startcopywriting.com\/6-copywriting-tips-for-beginners\/\\&quot;\">6 Copywriting Tips for Beginners<\/a> &lt;&lt;<\/h3>\r\n&nbsp;\r\n<h3>Strategy #2: Contact Middleman Companies<\/h3>\r\nWhat are middleman companies? I have covered this in a <a href=\"\\&quot;https:\/\/startcopywriting.com\/where-to-find-copywriting-jobs\/\\&quot;\">previous video<\/a>\u00a0but basically, a middleman company is a business who are already serving your potential clients.\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-2855 size-full\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/network-1024x564-1.webp\" alt=\"\" width=\"1024\" height=\"564\" srcset=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/network-1024x564-1.webp 1024w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/network-1024x564-1-300x165.webp 300w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/network-1024x564-1-768x423.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\nMiddleman companies are often:\r\n<ul>\r\n \t<li>Marketing agencies<\/li>\r\n \t<li>Advertising agencies<\/li>\r\n \t<li>Accountants<\/li>\r\n \t<li>Printers<\/li>\r\n \t<li>Business coaches<\/li>\r\n \t<li>Web design agencies<\/li>\r\n \t<li>Graphic design agencies<\/li>\r\n<\/ul>\r\nYour goal is to set up a referral relationship with these middlemen companies. You can call them up, introduce yourself as a copywriter, and find out if they have an in house copywriter. If they don\u2019t have a staff copywriter, you can offer your freelance copywriting services.\r\n\r\n<strong>Middlemen companies like graphic designers and web designers know about the importance of copywriting, but don\u2019t offer that service to their clients<\/strong>. By referring you onto their clients, their clients appreciate the help, and you end up with a new client. It\u2019s a win-win-win.\r\n<h3>Here\u2019s a recap of today\u2019s lesson on how to get copywriting clients.<\/h3>\r\n&nbsp;\r\n\r\n<strong>Strategy #1:<\/strong> Pick up the phone and call potential business owners who are advertising in the newspapers. Offer to improve their advertising with better copy.\r\n\r\n<strong>Strategy #2:<\/strong> Call middleman companies, introduce yourself and see if you can establish a referral relationship.\r\n\r\nI hope you\u2019ve enjoyed this video on <a href=\"\\&quot;http:\/\/startcopywriting.com\/how-to-get-copywriting-clients\\&quot;\">How to Get Copywriting Clients<\/a>. What\u2019s your strategy in finding clients for your copywriting business? I\u2019d love to read them! Feel free to post your tips in the comment section below.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d6d9d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d6d9d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c867cc\" data-id=\"4c867cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cce0a5 elementor-widget elementor-widget-heading\" data-id=\"3cce0a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div 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.elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-30970e8\" href=\"https:\/\/www.facebook.com\/copywritingcrew\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-a4ee466\" href=\"https:\/\/www.linkedin.com\/in\/jesse-forrest\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-link elementor-repeater-item-264a23b\" href=\"https:\/\/copywritingcrew.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Link<\/span>\n\t\t\t\t\t\t<i class=\"fas fa-link\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-3bc961f\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee9f8c elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget 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class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Hi, I\u2019m Jesse Forrest! As an 18-year freelance writing veteran, I\u2019ve worked with clients in over 153 industries, covering almost every topic imaginable. Passionate about helping others break into freelance writing, I\u2019ve trained over 35,000 people, including teams at Chanel, Disney, and Sony. For the past 6 years, I\u2019ve traveled the world with my trusty laptop, currently residing in Thailand. To kickstart your freelance writing career, download my free guide: <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/startcopywriting.com\/freeguide\">\n\t\t\t\t\t\t\u201cHow to Become a Freelance Writer: A 6-Step Guide for Beginners.\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&nbsp; Hi, this is Jesse from StartCopywriting.com and in today\u2019s post, I\u2019m going to tell you exactly how to get copywriting clients. This is going to be useful if you\u2019re a beginner copywriter, or even an experienced copywriter looking to land your first few clients. There are two strategies I would recommend you follow to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Get Copywriting Clients - Copywriting Courses | Start Copywriting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startcopywriting.com\/how-to-get-copywriting-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Get Copywriting Clients - Copywriting Courses | Start Copywriting\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Hi, this is Jesse from StartCopywriting.com and in today\u2019s post, I\u2019m going to tell you exactly how to get copywriting clients. 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