{"id":2367,"date":"2017-03-17T01:52:22","date_gmt":"2017-03-17T01:52:22","guid":{"rendered":"https:\/\/startcopywriting.com\/long-copy-vs-short-copy\/"},"modified":"2023-05-11T06:52:40","modified_gmt":"2023-05-11T06:52:40","slug":"long-copy-vs-short-copy","status":"publish","type":"post","link":"https:\/\/startcopywriting.com\/long-copy-vs-short-copy\/","title":{"rendered":"Long Copy vs Short Copy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2367\" class=\"elementor elementor-2367\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d4b248b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d4b248b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c82e27b\" data-id=\"6c82e27b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d8620f9 elementor-widget elementor-widget-text-editor\" data-id=\"5d8620f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<iframe title=\"Long Copy vs Short Copy\" src=\"https:\/\/www.youtube.com\/embed\/OLdYKFvIioQ\" width=\"630\" height=\"354\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\nWhat do you think sells better online?\r\n<h2>Long copy vs short copy?<\/h2>\r\nPerhaps you think:\r\n<blockquote><em>\\&#8221;No one reads all of that copy, its too long.\\&#8221;<\/em><\/blockquote>\r\nI love this image quote. It sums up my feelings on this much debated topic.\r\n\r\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2631 size-full\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/long-copy-vs-short-copy.webp\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/long-copy-vs-short-copy.webp 600w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/long-copy-vs-short-copy-300x225.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n\r\nI\\&#8217;m going to show you some examples of long copy and short copy. Below\u00a0is an example shared by Content Verve and what they found is that <strong>the long copy treatment sold 63 percent more sales<\/strong> than the short version.\r\n\r\n<img decoding=\"async\" class=\"aligncenter wp-image-2632 size-full\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/long-copy-and-short-copy-content.webp\" alt=\"\" width=\"663\" height=\"667\" srcset=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/long-copy-and-short-copy-content.webp 663w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/long-copy-and-short-copy-content-298x300.webp 298w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/long-copy-and-short-copy-content-150x150.webp 150w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/>\r\n\r\nIn other blog posts I\\&#8217;ve\u00a0talked about <a href=\"\\&quot;https:\/\/startcopywriting.com\/5-steps-to-writing-effective-web-copy\/\\&quot;\">how to write for the web<\/a> and even\u00a0<a href=\"\\&quot;https:\/\/www.nngroup.com\/articles\/be-succinct-writing-for-the-web\/\\&quot;\">Jacob Nielsen and the Nielsen group<\/a>\\&#8217;s\u00a0quote that <em>\\&#8221;<strong>79 percent of our test users always scanned any page and only 16 percent read word for word<\/strong>.\\&#8221;<\/em>\r\n\r\nIt\\&#8217;s\u00a0okay to have a long form sales page. Most people aren\\&#8217;t going to read it <em>word for word<\/em> but they\\&#8217;re going to scan it to get most of the information. It is true that people don\\&#8217;t read every word of\u00a0copy, but they will scan that copy and 16 percent will read it word for word especially if it\\&#8217;s for an expensive product.\r\n<h2>What\\&#8217;s my opinion on this?<\/h2>\r\nTypically, I write long copy but I only write it when it\\&#8217;s for something that requires long copy. It\\&#8217;s like that example of a woman\\&#8217;s skirt. It needs to be just the right length.\r\n\r\nImagine if you had a salesperson and you said to them:\r\n<blockquote>\\&#8221;<em>Okay in your sales pitch, you\\&#8217;re a very good salesperson, you\\&#8217;re performing and making sales but you\\&#8217;re talking too long. I want you to only speak for a short amount of time. You can only sell for 10 minutes and then it\\&#8217;s you need to keep quiet.<\/em>\\&#8221;<\/blockquote>\r\nWouldn\\&#8217;t that be a ludicrous thing to tell a salesperson? Why would you say that? Because if they are performing and they are talking as long as they need to to make the sale, you would never ask them to limit themselves because you have some idea that no one listens for that long.\r\n\r\nConversely with Harry Potter, I\\&#8217;ve never read a Harry Potter book but some of them are between<strong> 400-800 pages long.<\/strong> Yet people read them\u00a0because it\\&#8217;s interesting to read every single page. <strong>People will read as long as they find it interesting and relevant to them.<\/strong>\r\n\r\n&nbsp;\r\n<h3><em>&gt;&gt; Follow the <a href=\"\\&quot;https:\/\/startcopywriting.com\/aida-copywriting-formula\/\\&quot;\">AIDA Copywriting Formula<\/a> to create engaging web copy fast &lt;&lt;<\/em><\/h3>\r\n&nbsp;\r\n\r\nRemember that you are probably not your target market. So trying to think like them and what they will find interesting is sometimes difficult. People often over-assume things.\r\n\r\n<strong>My opinion is that for a high price point, I think you need longer copy<\/strong> because you need to\u00a0convince people to spend a significant amount of money. If you\\&#8217;re going to part with a lot of money or it\\&#8217;s a big decision for them, you need to use longer copy.\r\n\r\nAlso if it\\&#8217;s an unfamiliar audience and if they don\\&#8217;t know you, never heard of you and they have just come to your site, I think you need more copy in order to build that relationship and to convince them. <em>If they are completely cold traffic, I believe the longer copy is going to work better than shorter copy because you\\&#8217;ve got more explaining to do.<\/em>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0920a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0920a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column 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class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Hi, I\u2019m Jesse Forrest! As an 18-year freelance writing veteran, I\u2019ve worked with clients in over 153 industries, covering almost every topic imaginable. Passionate about helping others break into freelance writing, I\u2019ve trained over 35,000 people, including teams at Chanel, Disney, and Sony. For the past 6 years, I\u2019ve traveled the world with my trusty laptop, currently residing in Thailand. To kickstart your freelance writing career, download my free guide: <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/startcopywriting.com\/freeguide\">\n\t\t\t\t\t\t\u201cHow to Become a Freelance Writer: A 6-Step Guide for Beginners.\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What do you think sells better online? Long copy vs short copy? Perhaps you think: &#8220;No one reads all of that copy, its too long.&#8221; I love this image quote. It sums up my feelings on this much debated topic. I&#8217;m going to show you some examples of long copy and short copy. Below\u00a0is an [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[44],"tags":[26,37,38],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Long Copy vs Short Copy - Copywriting Courses | Start Copywriting<\/title>\n<meta name=\"description\" content=\"What do you think sells better online? 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