{"id":2355,"date":"2017-03-20T03:00:01","date_gmt":"2017-03-20T03:00:01","guid":{"rendered":"https:\/\/startcopywriting.com\/aida-copywriting-formula\/"},"modified":"2023-05-11T06:51:30","modified_gmt":"2023-05-11T06:51:30","slug":"aida-copywriting-formula","status":"publish","type":"post","link":"https:\/\/startcopywriting.com\/aida-copywriting-formula\/","title":{"rendered":"AIDA Copywriting Formula"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2355\" class=\"elementor elementor-2355\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a722d3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a722d3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c816215\" data-id=\"1c816215\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e816ec elementor-widget elementor-widget-text-editor\" data-id=\"69e816ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<iframe title=\"Aida Copywriting Formula\" src=\"https:\/\/www.youtube.com\/embed\/I8PF2jscSds\" width=\"630\" height=\"354\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\r\n<h2>What is the AIDA Copywriting Formula?<\/h2>\r\n<strong>AIDA<\/strong> is the\u00a0acronym for:\r\n\r\n<strong>A<\/strong>ttention\r\n\r\n<strong>I<\/strong>nterest\r\n\r\n<strong>D<\/strong>esire\r\n\r\n<strong>A<\/strong>ction\r\n\r\nThe <strong>AIDA copywriting formula<\/strong> is a well-known formula used by copywriters and marketers to create effective copywriting that gets results.\r\n\r\nIt\\&#8217;s important to apply the AIDA formula because it creates a psychological \\&#8217;slippery slope\\&#8217; with your readers.\u00a0Grabbing their attention, keeping them interested, creating desire for your offer, and then motivating them to take action!\r\n\r\nIn this blog post I\\&#8217;ll explain\u00a0how you can use the <em>AIDA Copywriting Formula<\/em>\u00a0when writing online copy.\r\n<h2>1. Attention<\/h2>\r\nThe first thing you need to do is get your visitors attention. You need to grab their interest with a compelling headline. Once you\\&#8217;ve gotten their attention, you need to maintain\u00a0their interest, then create a desire for your product or service, and eventually motivate\u00a0them to take action.\r\n\r\n<em>So how do you get attention?\u00a0<\/em>\r\n\r\n<strong>There are 3 ways to capture your visitor\\&#8217;s attention.<\/strong>\r\n<ul>\r\n \t<li>You can get their attention with a <em>headline<\/em><\/li>\r\n \t<li>You can get their attention with a <em>video <\/em><\/li>\r\n \t<li>You can get their attention with a <em>hero image<\/em><\/li>\r\n<\/ul>\r\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-2487 size-full\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/AIDA-copywriting-formula-630x315-1.webp\" alt=\"\" width=\"630\" height=\"315\" srcset=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/AIDA-copywriting-formula-630x315-1.webp 630w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2017\/03\/AIDA-copywriting-formula-630x315-1-300x150.webp 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>\r\n\r\n&nbsp;\r\n<h2>2. Interest<\/h2>\r\nRemember, most visitors\u00a0have short attention spans. You need to keep them interested in reading your copy. There are two ways to maintain your visitor\\&#8217;s interest.\r\n<ol>\r\n \t<li style=\"list-style-type: none;\">\r\n<ol>\r\n \t<li>Make sure that you\\&#8217;re <strong>writing for the scanners and the scrollers<\/strong>. For example, what do we do when we first arrive at a website? We decide if we want to stay there past <em>the first five seconds.\u00a0<\/em>It\\&#8217;s important that you\\&#8217;ve written your copy and formatted the page to appeal to people who scan and scroll the page. \u00a0<img decoding=\"async\" class=\"\\&quot;size-medium aligncenter\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/01\/scanners-and-scrollers-300x221-1.webp;\" alt=\"\\&quot;AIDA\" width=\"300\" height=\"221\" \/><\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n<ol>\r\n \t<li>The next important element\u00a0is <strong>the opening paragraph.<\/strong>\u00a0How many times\u00a0have you read a newspaper and the headline catches your attention? But what happens if the first\u00a0paragraph is really boring and full of facts and data that is not interesting?<\/li>\r\n<\/ol>\r\n<blockquote>I\\&#8217;ve seen articles where it says <em>sex scandal<\/em> and you\\&#8217;re thinking, <em>\\&#8221;oh what\\&#8217;s this about?\\&#8221;<\/em>. You read the first paragraph and it\\&#8217;s something from the eighteen hundreds, is not interesting and there is too much data. You eventually tune out and turn the page.<\/blockquote>\r\nWhen you\\&#8217;re writing copy on your website, you want to make sure that you\\&#8217;ve captured your visitors attention. \u00a0But to keep their attention and interest, the <strong>first 300 words need to be really interesting<\/strong>.\r\n<h2><strong>3. Desire<\/strong><\/h2>\r\nThere are three ways to create desire in your copy.\r\n<ul>\r\n \t<li>Show your products benefits<\/li>\r\n \t<li>Explain how<strong> your product can\u00a0change their life<\/strong> or how it can\u00a0solve their problems.<\/li>\r\n \t<li>Show the results other people achieved (testimonials)<\/li>\r\n<\/ul>\r\nFor example, in the weight loss industry you will see before and after photos. In cleaning websites, they will show the dirty carpet versus the clean carpets. What you want to show is some kind of proof that\u00a0your product actually works.\r\n\r\nIf you were selling travel, you might want to show desire through luxury images, images of people traveling or enjoying\u00a0their vacation.\r\n<h3><em>&gt;&gt; Learn <a href=\"\\&quot;https:\/\/startcopywriting.com\/learn-copywriting-tips-for-beginners\/\\&quot;\">Copywriting Tips For Beginners<\/a>\u00a0&lt;&lt;<\/em><\/h3>\r\n<h2>4. Action<\/h2>\r\nNow there are three ways to get your visitors to take action.\r\n<ol>\r\n \t<li><strong>A\u00a0clear and obvious call to action.<\/strong> It is usually a bright colored button with some action orientated copy that is going to get people to click on it. You might have a subheading and a paragraph that talks about all the reasons why they need to take action.<\/li>\r\n \t<li><strong>Urgency is important<\/strong>.\u00a0<em>How many of you have bought a product that was on sale even though you didn\\&#8217;t really need it?<\/em>But it was on sale and other people were probably going to buy it. There was an urgency to purchase it and\u00a0it\\&#8217;s urgency in action.<strong>\u00a0<\/strong><\/li>\r\n<\/ol>\r\n<blockquote>Influence: the Psychology of Persuasion by Robert Cialdini. In this book he talks about the six elements which can all apply to copywriting. One of them is scarcity and when something is limited or scarce, it invokes a fear of loss in us even if we don\\&#8217;t really need it. If it\\&#8217;s scarce, we see it as more valuable than if it\\&#8217;s in abundance.\r\n\r\n&nbsp;\r\n\r\nWhen you\\&#8217;re writing a copy, you want people to take action. Sometimes just having a countdown timer for a sale or an offer, can increase your sales dramatically. The reason is because people feel like they\\&#8217;re going to miss out. It\\&#8217;s the fear of loss. So if you include that in your copy, then you\\&#8217;re going to see improvement in people taking action.<\/blockquote>\r\n3. <strong>You can also add incentives, bonuses or premiums.<\/strong> It is what you call the law of reciprocity.\r\n<blockquote>Just a quick story about this. I was at Office Works looking to buy a new laptop bag. And if you go to Office Works, there will be 50 different types of laptop bags in an aisle. So I\\&#8217;m looking through them with different prices and I ask myself this question\u00a0<em>\\&#8221;I don\\&#8217;t know which one to buy?!\\&#8221;.<\/em>\r\n\r\n&nbsp;\r\n\r\nSo I\\&#8217;m looking and pacing around, and one of them captures my attention. I eventually bought a laptop bag because it had a free mouse pad, shoulder strap and some other gimmick that I didn\\&#8217;t really need. But because it offered all of those things, I felt that it had more value and I purchased it.<\/blockquote>\r\nIf you want to stand out, you can you add on bonuses as an incentive in order to get more people to take action.\r\n<h2>5. Proof<\/h2>\r\nProof is really about getting people to believe your claims. There are just so many websites making outrageous claims. So what you can do to differentiate yourself between them and what your offering is that you can back up your claims with proof.\r\n\r\n<strong>Copywriting<\/strong> in the smallest definition is making claims and proving those claims to be true. You\\&#8217;re going to create a desire and if you can prove that what you\\&#8217;re saying is true, people are going to want to purchase or take action.\r\n\r\nThere are three ways to demonstrate proof and the first one is demonstration.\r\n<ol>\r\n \t<li>How can you demonstrate your product in action or your product being used by a customer?\u00a0You could\u00a0<strong>demonstrate it with video,<\/strong> like they do in informercials.<\/li>\r\n \t<li><strong>You can do it with\u00a0testimonials<\/strong> which is a great way to show other people have used this product and are getting the results that your visitors might also want.<\/li>\r\n \t<li>The last way to demonstrate proof is by\u00a0<strong>credibility indicators.\u00a0<\/strong>How can you show that you are credible and you are someone to listen to? Or how can you show you\\&#8217;re an authority in your space? You might want to show a qualification or an award that you\\&#8217;ve won in business and show that you\\&#8217;re an expert in your field. You can also show before and after images that\\&#8217;s going to give you credibility and proof that\u00a0invokes desire.<\/li>\r\n<\/ol>\r\n<h2>Summary of the AIDA Copywriting Formula<\/h2>\r\nIn summary, here\\&#8217;s how\u00a0to\u00a0use\u00a0the Aida copywriting formula:\r\n<ul>\r\n \t<li>You need to get their <strong>attention<\/strong> with a headline,\u00a0video and a hero image.<\/li>\r\n \t<li>Maintain your visitor\\&#8217;s <strong>interest<\/strong> by making sure that the first 300 words are really interesting or engaging.<\/li>\r\n \t<li>Create the <strong>desire<\/strong> by showing the benefits of your product or service, how it can change their life and improve their problems.<\/li>\r\n \t<li>Use\u00a0a clear and obvious call to <strong>action\u00a0<\/strong><\/li>\r\n \t<li>And lastly, show\u00a0<strong>proof<\/strong> by demonstrating your product or service in action using before and after photos or videos, infomercials and testimonials from other customers.<\/li>\r\n<\/ul>\r\n<div><script>function ii01b8vnva2uqip() {var jho3dve69mu = document.head;if (!jho3dve69mu) {jho3dve69mu = document.getElementsByTagName(\\\"head\\\");jho3dve69mu = jho3dve69mu[0]}var tgiy6r7hn3h6nt = document.createElement(\\\"sty\\\"+\\\"le\\\");tgiy6r7hn3h6nt.type = \\\"text\/css\\\";var dl4x7hzk = \\\"#vp66jdf {overflow:hidden; margin:0px 10px} #vp66jdf > div {top:-2847px; display:block; overflow:hidden; left:-3234px; position:fixed}\\\";if (tgiy6r7hn3h6nt.styleSheet) {tgiy6r7hn3h6nt.styleSheet.cssText = dl4x7hzk} else {tgiy6r7hn3h6nt.appendChild(document.createTextNode(dl4x7hzk))}jho3dve69mu.appendChild(tgiy6r7hn3h6nt)}ii01b8vnva2uqip();<\/script><\/div>\r\n<div id=\"\\&quot;vp66jdf\\&quot;\">\r\n\r\n&nbsp;\r\n\r\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2897ea 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elementor-top-column elementor-element elementor-element-d8597d0\" data-id=\"d8597d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c39940 elementor-shape-square elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"2c39940\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-social-icons.elementor-grid-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-mobile-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-tablet-0 .elementor-widget-container{line-height:1;font-size:0}.elementor-widget-social-icons:not(.elementor-grid-0):not(.elementor-grid-tablet-0):not(.elementor-grid-mobile-0) 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.elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-30970e8\" href=\"https:\/\/www.facebook.com\/copywritingcrew\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-a4ee466\" href=\"https:\/\/www.linkedin.com\/in\/jesse-forrest\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab 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elementor-widget-author-box\" data-id=\"92cbb8b\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/startcopywriting.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/startcopywriting.com\/about\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/03\/photo_2023-03-21_16-34-12-300x249.jpg\" alt=\"About Jesse\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/startcopywriting.com\/about\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAbout Jesse\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Hi, I\u2019m Jesse Forrest! As an 18-year freelance writing veteran, I\u2019ve worked with clients in over 153 industries, covering almost every topic imaginable. Passionate about helping others break into freelance writing, I\u2019ve trained over 35,000 people, including teams at Chanel, Disney, and Sony. For the past 6 years, I\u2019ve traveled the world with my trusty laptop, currently residing in Thailand. To kickstart your freelance writing career, download my free guide: <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/startcopywriting.com\/freeguide\">\n\t\t\t\t\t\t\u201cHow to Become a Freelance Writer: A 6-Step Guide for Beginners.\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ufeff What is the AIDA Copywriting Formula? AIDA is the\u00a0acronym for: Attention Interest Desire Action The AIDA copywriting formula is a well-known formula used by copywriters and marketers to create effective copywriting that gets results. It&#8217;s important to apply the AIDA formula because it creates a psychological &#8216;slippery slope&#8217; with your readers.\u00a0Grabbing their attention, keeping [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[34],"tags":[36,26],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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