{"id":1380,"date":"2015-03-13T08:28:23","date_gmt":"2015-03-13T08:28:23","guid":{"rendered":"https:\/\/startcopywriting.com\/5-tips-on-writing-for-the-web\/"},"modified":"2023-05-11T06:56:10","modified_gmt":"2023-05-11T06:56:10","slug":"5-tips-on-writing-for-the-web","status":"publish","type":"post","link":"https:\/\/startcopywriting.com\/5-tips-on-writing-for-the-web\/","title":{"rendered":"5 Tips On Writing For The Web"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1380\" class=\"elementor elementor-1380\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f57b4d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f57b4d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76f3626d\" data-id=\"76f3626d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b456d04 elementor-widget elementor-widget-text-editor\" data-id=\"2b456d04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div><iframe title=\"5 Tips On Writing For The Web\" src=\"https:\/\/www.youtube.com\/embed\/cdjH6RFoSoY\" width=\"630\" height=\"354\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\r\n&nbsp;\r\n\r\nHi, this is Jesse from <a href=\"\\&quot;http:\/\/startcopywriting.com\\&quot;\">StartCopywriting.com<\/a> and in this video I\\&#8217;m going to share with you <strong>5 Tips on Writing for the Web<\/strong>. This video is particularly useful for business owners, online marketers, beginner copywriters and anyone wanting to learn copywriting.\r\n<h2>How do people read online?<\/h2>\r\nJacob Nielsen from the <a href=\"\\&quot;https:\/\/www.nngroup.com\/\\&quot;\">Nielsen Group<\/a> says this:\r\n\r\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2798 size-full\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2015\/03\/Nielsen-Group-Quote.webp\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2015\/03\/Nielsen-Group-Quote.webp 960w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2015\/03\/Nielsen-Group-Quote-300x225.webp 300w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2015\/03\/Nielsen-Group-Quote-768x576.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\r\nSo what this means is that when we arrive on websites, we <strong>skim, scan and scroll. We don\u2019t read the content word-for-word.<\/strong>\r\n<h2>Heat Maps<\/h2>\r\nA heat map is some code you can put on your website which will basically show you where people\u2019s eyes are moving or where they\u2019re spending most of their time or attention on your web page. One of the best tools for creating heatmaps is a service I use called <a href=\"\\&quot;https:\/\/www.hotjar.com\/\\&quot;\">HotJar<\/a>.\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-2800 size-full\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2015\/03\/Heat-Maps.webp\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2015\/03\/Heat-Maps.webp 960w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2015\/03\/Heat-Maps-300x225.webp 300w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2015\/03\/Heat-Maps-768x576.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\r\n\r\n<strong>The bright red spots show where the most attention is<\/strong>. What you\u2019ll notice from a diagram like this is that <strong>people aren\u2019t reading left to right<\/strong> like they would a book or like they would offline, they are scanning and scrolling. Their eyes are jumping around and they are looking at different visual elements.\r\n<h3>&gt;&gt; Learn more tips in writing for the web by using the <a href=\"\\&quot;https:\/\/startcopywriting.com\/aida-copywriting-formula\/\\&quot;\">AIDA Copywriting Formula<\/a> &lt;&lt;<\/h3>\r\n<h2>Readability Graphs<\/h2>\r\nHere\u2019s a readability graph, also by the Nielsen Group and this is interesting. It is the same information, presented in different ways to different test users.\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-2801 size-full\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2015\/03\/Readability-Graph.webp\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2015\/03\/Readability-Graph.webp 960w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2015\/03\/Readability-Graph-300x225.webp 300w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2015\/03\/Readability-Graph-768x576.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\r\n<ul>\r\n \t<li>First paragraph with the same information had 27% readability<\/li>\r\n \t<li>The second is another version of the same information had 124% readability.<\/li>\r\n<\/ul>\r\nAlmost <strong>100% improvement in readability<\/strong>. Why? What\u2019s the obvious difference here?\r\n\r\nThe second presentation of the information is in the form of <strong>a list with bullet points<\/strong>. It\u2019s easier to skim through, read and scroll especially if we\u2019re quickly scanning the page.\r\n<h2>How to write for the web<\/h2>\r\nThis is how you write for the internet:\r\n<ul>\r\n \t<li><strong>Highlight keywords<\/strong> (bolding different words).<\/li>\r\n \t<li><strong>Meaningful sub-headings<\/strong> (not \u2018clever\u2019 or \u2018cute\u2019 ones)<\/li>\r\n \t<li><strong>Bulleted lists<\/strong><\/li>\r\n \t<li><strong>One idea<\/strong> per paragraph<\/li>\r\n \t<li><strong>Half the word count<\/strong> (or less) than conventional, traditional, offline writing<\/li>\r\n<\/ul>\r\nThe same principles apply both for content that you write and for copy. The difference between content and copy is that the content is there to inform, educate and inspire. Copy is there to get people to take action. At the end of the day, it\u2019s still people reading information online.\r\n\r\nHope you enjoyed this video on <strong>5 Tips on Writing for the Web<\/strong>. Do you have any tips on how to write for the web? If so, I\u2019d love to read them! Feel free to post your tips in the comment section below.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-387f920 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"387f920\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e41768\" data-id=\"1e41768\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0dc28f elementor-widget elementor-widget-heading\" data-id=\"b0dc28f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div 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class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Hi, I\u2019m Jesse Forrest! As an 18-year freelance writing veteran, I\u2019ve worked with clients in over 153 industries, covering almost every topic imaginable. Passionate about helping others break into freelance writing, I\u2019ve trained over 35,000 people, including teams at Chanel, Disney, and Sony. For the past 6 years, I\u2019ve traveled the world with my trusty laptop, currently residing in Thailand. To kickstart your freelance writing career, download my free guide: <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/startcopywriting.com\/freeguide\">\n\t\t\t\t\t\t\u201cHow to Become a Freelance Writer: A 6-Step Guide for Beginners.\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&nbsp; Hi, this is Jesse from StartCopywriting.com and in this video I&#8217;m going to share with you 5 Tips on Writing for the Web. This video is particularly useful for business owners, online marketers, beginner copywriters and anyone wanting to learn copywriting. How do people read online? Jacob Nielsen from the Nielsen Group says this: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[29,44],"tags":[27,30],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - 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