{"id":1304,"date":"2014-05-13T09:01:48","date_gmt":"2014-05-13T09:01:48","guid":{"rendered":"https:\/\/startcopywriting.com\/6-copywriting-tips-for-beginners\/"},"modified":"2023-05-11T06:58:32","modified_gmt":"2023-05-11T06:58:32","slug":"6-copywriting-tips-for-beginners","status":"publish","type":"post","link":"https:\/\/startcopywriting.com\/6-copywriting-tips-for-beginners\/","title":{"rendered":"6 Copywriting Tips For Beginners"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1304\" class=\"elementor elementor-1304\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-843a200 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"843a200\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e4822c9\" data-id=\"2e4822c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75f532f0 elementor-widget elementor-widget-text-editor\" data-id=\"75f532f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div><iframe title=\"6 Copywriting Tips For Beginners\" src=\"https:\/\/www.youtube.com\/embed\/d9GMy0v2M-E\" width=\"630\" height=\"354\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\r\n&nbsp;\r\n\r\nHi, this is Jesse from <a href=\"\\&quot;http:\/\/startcopywriting.com\\&quot;\">StartCopywriting.com<\/a> and in this episode we\u2019re going to talk about <strong>6 Copywriting Tips for Beginners<\/strong> that anyone can use to become a better copywriter.\r\n<h2>Tip #1: Write Lots Of Headlines<\/h2>\r\nNow, you\u2019re probably only going to use only <a href=\"\\&quot;https:\/\/startcopywriting.com\/how-to-write-headlines-5-great-headlines-you-can-steal\/\\&quot;\">one headline<\/a> in the copy you\u2019re writing but write lots and lots of headlines because your headline is the most important element, the most important piece of copy in your entire ad.\r\n\r\nIf it doesn\u2019t grab people\u2019s attention and get them interested, they\u2019re not going to read the rest of your copy. So, write lots of headlines until one really stands out to you and really grabs your interest and that will be the one you use.\r\n\r\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2880 size-full\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/magazines-1024x682-1.webp\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/magazines-1024x682-1.webp 1024w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/magazines-1024x682-1-300x200.webp 300w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/magazines-1024x682-1-768x512.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n&nbsp;\r\n\r\nI\u2019ll give you a simple template for writing killer headlines. One I\u2019ve used over the years and that is:\r\n<h3><em>How To [Benefit] Even If [Obstacle]<\/em><\/h3>\r\nNow all you need to do with whatever copy you\u2019re writing is to insert the benefit where it says benefit and the obstacle which is whatever obstacle your readers are going through into a headline. For example, it might be:\r\n<h3><em>How To Buy A House Without A Bank Loan<\/em><\/h3>\r\n&nbsp;\r\n<h2>Tip #2: Understand Your Reader And Understand Your Audience<\/h2>\r\nYou really shouldn\u2019t sit down to write copy unless you first intimately understand your reader. And you want to know things like:\r\n<ul>\r\n \t<li>What keeps them up at night?<\/li>\r\n \t<li>What are their problems?<\/li>\r\n \t<li>What do they really want but they\u2019re not getting?<\/li>\r\n \t<li>How you can help them?<\/li>\r\n<\/ul>\r\nDo some basic research on your prospects, on your ideal customers and the people who are going to be reading your copywriting. Understand them deeply before you sit down and write. Doing it this way can ensure that you hit all the hot buttons when you\u2019re writing.\r\n<h2><\/h2>\r\n<h2>Tip #3: Make Specific Claims<\/h2>\r\nSometimes people make big claims that are not very specific on the details, and therefore their claims are not believable. So in any claims you make, you want to be <strong>specific<\/strong> in your claim. By doing it this way, it\u2019s going to make people believe more in your claims.\r\n\r\nCopywriting in a nutshell is making claims and then proving that those claims are true. An easy way to do that is by:\r\n<ul>\r\n \t<li>Using numbers<\/li>\r\n \t<li>Using statistics<\/li>\r\n<\/ul>\r\nHere is a good and bad example:\r\n<h3>\u201cHow To Lose Weight With This New Program\u201d [BAD]<\/h3>\r\n<h3>\u201cNew Program Guarantees You\u2019ll Lose 7 Kilos In 7 Weeks\u201d [GOOD]<\/h3>\r\n&nbsp;\r\n<h2>Tip #4: Use Proof And Evidence In Your Copy<\/h2>\r\nThere is so much mistrust in the world due to advertising overload that we don\u2019t stop and switch off. We often don\u2019t believe much of what we\u2019re reading.\r\n\r\nWhat you might want to do in your copywriting is to backup your claims with proof. Now, there\u2019s so many ways you can use proof and one of them is called <strong>Credibility Indicators<\/strong>.\r\n\r\nSome of those might be:\r\n<ul>\r\n \t<li>Testimonials<\/li>\r\n \t<li>Case studies<\/li>\r\n \t<li>Photos that demonstrates your product in action<\/li>\r\n \t<li>Statistics<\/li>\r\n \t<li>And any qualifications or achievements<\/li>\r\n<\/ul>\r\nBut at the very basic level, you should be including case studies, testimonials, statistics or anything that might add weight and proof to your claims.\r\n\r\n&nbsp;\r\n<h2>Tip #5: Tell Your Readers Where To Go!<\/h2>\r\nNow, I\u2019m not being rude. But what I mean by that is to tell readers exactly what you\u2019d like them to do next.\r\n\r\nToo many times in copy is that they have no call to action, have very basic call for action or it has too many options. If there are too many calls to action, the end result is that people wouldn\u2019t know where to go!\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-2881 size-full\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/e-commerce-1606962-1024x728-1.webp\" alt=\"\" width=\"1024\" height=\"728\" srcset=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/e-commerce-1606962-1024x728-1.webp 1024w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/e-commerce-1606962-1024x728-1-300x213.webp 300w, https:\/\/startcopywriting.com\/wp-content\/uploads\/2014\/05\/e-commerce-1606962-1024x728-1-768x546.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n&nbsp;\r\n\r\nWhat you want to do is to make it clear, make it obvious and tell them precisely what you want them to do. You can also tell them when they should order, when to buy, when to register or whatever it is that you want them to do.\r\n\r\n&nbsp;\r\n<h2>Tip #6: Add Scarcity \/ Urgency In Your Copy<\/h2>\r\nMy final tips is by adding scarcity or add a sense of urgency in your copy. Basically, telling them what will happen if they don\u2019t take action, or how they will lose, and how their life wouldn\u2019t stay the same without it.\r\n\r\nYou may use scarcity and urgency when:\r\n<ul>\r\n \t<li>It\u2019s a limited time offer<\/li>\r\n \t<li>It\u2019s a special discount for a limited time<\/li>\r\n \t<li>You may only have a certain number of seats in a seminar<\/li>\r\n \t<li>You may have a limited amount of stock that you\u2019re selling<\/li>\r\n<\/ul>\r\nWhatever it is, emphasize the sense of urgency. Using scarcity in your copy but more importantly, have a reason for that urgency. But make sure it\u2019s real and don\u2019t make things up that are not true.\r\n\r\nI hope you\u2019ve enjoyed these <a href=\"\\&quot;http:\/\/startcopywriting.com\/6-copywriting-tips-for-beginners\/\\&quot;\">6 Copywriting Tips For Beginners<\/a>. If you want to watch more videos like this one, definitely check out our <a href=\"\\&quot;http:\/\/startcopywriting.com\/blog\/\\&quot;\">blog<\/a> or subscribe in our <a href=\"\\&quot;https:\/\/www.youtube.com\/channel\/UC0v81SvgEYxDV1gw8xdzcCA\\&quot;\">Youtube Channel<\/a>.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2f8cdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2f8cdf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cad0d5\" data-id=\"1cad0d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b3f64c elementor-widget elementor-widget-heading\" data-id=\"3b3f64c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Share this 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.elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-30970e8\" href=\"https:\/\/www.facebook.com\/copywritingcrew\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-a4ee466\" href=\"https:\/\/www.linkedin.com\/in\/jesse-forrest\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-link elementor-repeater-item-264a23b\" href=\"https:\/\/copywritingcrew.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Link<\/span>\n\t\t\t\t\t\t<i class=\"fas fa-link\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-3bc961f\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a23d6fb elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"a23d6fb\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/startcopywriting.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/startcopywriting.com\/about\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/startcopywriting.com\/wp-content\/uploads\/2023\/03\/photo_2023-03-21_16-34-12-300x249.jpg\" alt=\"About Jesse\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/startcopywriting.com\/about\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAbout Jesse\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Hi, I\u2019m Jesse Forrest! As an 18-year freelance writing veteran, I\u2019ve worked with clients in over 153 industries, covering almost every topic imaginable. Passionate about helping others break into freelance writing, I\u2019ve trained over 35,000 people, including teams at Chanel, Disney, and Sony. For the past 6 years, I\u2019ve traveled the world with my trusty laptop, currently residing in Thailand. To kickstart your freelance writing career, download my free guide: <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/startcopywriting.com\/freeguide\">\n\t\t\t\t\t\t\u201cHow to Become a Freelance Writer: A 6-Step Guide for Beginners.\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&nbsp; Hi, this is Jesse from StartCopywriting.com and in this episode we\u2019re going to talk about 6 Copywriting Tips for Beginners that anyone can use to become a better copywriter. Tip #1: Write Lots Of Headlines Now, you\u2019re probably only going to use only one headline in the copy you\u2019re writing but write lots and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[28,26,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - 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