{"id":1262,"date":"2014-04-15T03:54:48","date_gmt":"2014-04-15T03:54:48","guid":{"rendered":"https:\/\/startcopywriting.com\/5-steps-to-writing-effective-web-copy\/"},"modified":"2023-05-11T06:59:18","modified_gmt":"2023-05-11T06:59:18","slug":"5-steps-to-writing-effective-web-copy","status":"publish","type":"post","link":"https:\/\/startcopywriting.com\/5-steps-to-writing-effective-web-copy\/","title":{"rendered":"5 Steps To Writing Effective Web Copy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1262\" class=\"elementor elementor-1262\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58c7afe3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58c7afe3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70727b02\" data-id=\"70727b02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4611d736 elementor-widget elementor-widget-text-editor\" data-id=\"4611d736\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"\\&quot;video_add\\&quot;\"><iframe title=\"5 Steps To Writing Effective Web Copy\" src=\"https:\/\/www.youtube.com\/embed\/BiK89DhMNYY\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\r\n<div class=\"\\&quot;video_add\\&quot;\"><\/div>\r\n<p dir=\"\\&quot;ltr\\&quot;\"><strong>In this video:<\/strong><\/p>\r\n&nbsp;\r\n<p dir=\"\\&quot;ltr\\&quot;\"><strong>00:16<\/strong> 5 Steps To Writing Effective Web Copy<\/p>\r\n<p dir=\"\\&quot;ltr\\&quot;\"><strong>00:24<\/strong> Step number 1: Know Your Audience<\/p>\r\n<p dir=\"\\&quot;ltr\\&quot;\"><strong>00:41<\/strong> Step number 2: Above The Fold Area<\/p>\r\n<p dir=\"\\&quot;ltr\\&quot;\"><strong>01:00<\/strong> Step number 3: Write Your Website For The Scanners\/Scrollers<\/p>\r\n<p dir=\"\\&quot;ltr\\&quot;\"><strong>01:23<\/strong> Step number 4: W.I.I.F.M.<\/p>\r\n<p dir=\"\\&quot;ltr\\&quot;\"><strong>01:41<\/strong> Step number 5: Call To Action<\/p>\r\n&nbsp;\r\n<p dir=\"\\&quot;ltr\\&quot;\">Hi this is Jesse from <a href=\"\/\/startcopywriting.com\/\\&quot;\" target=\"\\&quot;_blank\\&quot;\" rel=\"noopener\">StartCopywriting.com<\/a> and in today\u2019s episode, it\u2019s all about the 5 steps to writing effective website copy.<\/p>\r\n&nbsp;\r\n<p dir=\"\\&quot;ltr\\&quot;\"><strong>5 Steps To Writing Effective Web Copy<\/strong><\/p>\r\n<p dir=\"\\&quot;ltr\\&quot;\">So there are 5 steps I recommend you follow, 5 general steps for writing effective web copy.<\/p>\r\n&nbsp;\r\n<p dir=\"\\&quot;ltr\\&quot;\"><strong>Step number 1: Know Your Audience<\/strong><\/p>\r\n<p dir=\"\\&quot;ltr\\&quot;\">You can\u2019t really influence or sell to anyone if you don\u2019t really understand them. So the first step is really understanding your audience. It\u2019s so much easier to sell to a friend than it is to a stranger because we understand our friends.<\/p>\r\n&nbsp;\r\n<p dir=\"\\&quot;ltr\\&quot;\"><strong>Step number 2: Above The Fold Area<\/strong><\/p>\r\n<p dir=\"\\&quot;ltr\\&quot;\">That\\&#8217;s the first impression your website makes. It\u2019s what people see before they start scanning and scrolling. In this area, you need to have your best information with a headline, perhaps a video and some short copy to grab their engagement.<\/p>\r\n&nbsp;\r\n<p dir=\"\\&quot;ltr\\&quot;\"><strong>Step number 3: Write Your Website For The Scanners\/Scrollers<\/strong><\/p>\r\n<p dir=\"\\&quot;ltr\\&quot;\">They are those people who when they land on your website, they start scanning and scrolling and they\u2019re not really reading. They\u2019re wondering \u2018what is this website about and is this website for me?\u2019 So you want to write short paragraphs, you want to have subheadings throughout your copy. This is going to grab their attention and get them to start reading your copy.<\/p>\r\n&nbsp;\r\n<p dir=\"\\&quot;ltr\\&quot;\"><strong>Step number 4: What\u2019s In It For Me? (W.I.I.F.M.)<\/strong><\/p>\r\n<p dir=\"\\&quot;ltr\\&quot;\">Now, that\u2019s a question you need to be thinking when you\u2019re writing your copy. It\u2019s all about your visitor and what you can do for them, it\u2019s not about <em>you<\/em> and how great <em>you<\/em> think you are. It\u2019s all about <em>them<\/em>. So write with the idea in mind <strong>What\u2019s In It For Me<\/strong>.<\/p>\r\n&nbsp;\r\n<p dir=\"\\&quot;ltr\\&quot;\"><strong>Step number 5: Have An Obvious And Clear Call To Action<\/strong><\/p>\r\n<p dir=\"\\&quot;ltr\\&quot;\">Don\u2019t leave it up to your visitor to figure out where they should go or what they should click on or what you want them to do. Make it clear, make it obvious. Have a strong and obvious call to action whether it\u2019s a button, a form or a phone number and repeat it throughout your copy at different intervals.<\/p>\r\n&nbsp;\r\n<p dir=\"\\&quot;ltr\\&quot;\">Okay, those are the 5 steps for writing effective website copy. I hope you\u2019ve enjoyed this video. I\u2019m Jesse from <a href=\"\/\/startcopywriting.com\/how-to-get-copywriting-jobs-using-facebook\/\\&quot;\" target=\"\\&quot;_blank\\&quot;\" rel=\"noopener\">StartCopywriting.com<\/a> and I\u2019ll see you in the next video.<\/p>\r\n&nbsp;\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20e7cfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20e7cfa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1350a71\" data-id=\"1350a71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84428ff 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class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Hi, I\u2019m Jesse Forrest! As an 18-year freelance writing veteran, I\u2019ve worked with clients in over 153 industries, covering almost every topic imaginable. Passionate about helping others break into freelance writing, I\u2019ve trained over 35,000 people, including teams at Chanel, Disney, and Sony. For the past 6 years, I\u2019ve traveled the world with my trusty laptop, currently residing in Thailand. To kickstart your freelance writing career, download my free guide: <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/startcopywriting.com\/freeguide\">\n\t\t\t\t\t\t\u201cHow to Become a Freelance Writer: A 6-Step Guide for Beginners.\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this video: &nbsp; 00:16 5 Steps To Writing Effective Web Copy 00:24 Step number 1: Know Your Audience 00:41 Step number 2: Above The Fold Area 01:00 Step number 3: Write Your Website For The Scanners\/Scrollers 01:23 Step number 4: W.I.I.F.M. 01:41 Step number 5: Call To Action &nbsp; Hi this is Jesse from [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[29,44],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - 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