What Does a Copywriter Do?


What does a copywriter do? A copywriter is not the same as copyright. As copywriters, we don’t sit around drawing those little C symbols on contracts all day long!

You’re more likely to find copywriters working in big advertising, marketing or creative agencies working on the latest brand or marketing campaign. Or if you’re a freelance copywriter like me you might find me working from my favorite cafe here in Thailand sipping on a latte and enjoying the endless free Wifi.

What does a copywriter do?

As copywriters, we write the copy, the words that inspire people to take action. Whether that’s buying a product or a service or clicking on a button or subscribing to someone’s newsletter.

What does a copywriter do

What type of copy do copywriters write?

For online copy, we can write everything from:

  • Website copy
  • Landing pages
  • Email campaigns
  • Videos scripts and even
  • Facebook ads
  • Lead magnets

While for offline copy, copywriters often write:

  • Radio ads
  • Print ads
  • Display advertising
  • White paper reports
  • Brochures
  • Infomercials

>> Want to become a copywriter? Learn how to become an online copywriter here <<

Who hires copywriters?

What does a copywriter do

Copywriters can be hired by advertising and marketing agencies. They might be involved in a part time or full time roles. Copywriters like myself can be freelancers, and that’s my favorite thing about being a copywriter. The ability to work for yourself, choose your own hours and choose which clients and campaigns you want to work on. That’s what I’ve been doing for the last 12 years.

So if you’re interested in becoming a copywriter or learning about how you might get started in this exciting industry, then you might want to spend some time reading the many free blog posts, and checking out the copywriting resources here on my website.

  • Stevo Ski

    Great post. Your blog got me glued. I wish I can have some samples of the copy you have done for small businesses

    • Hi Stevo, glad you enjoyed reading my post! I plan on creating a new blog post with copywriting examples in it. I’ll let you know when I do.

      • Stevo Ski

        Thank you very much. I wish you can grant me the privileged of being my Mentor in the Copywriting world