In this article, I’m going to share with you the BEST ChatGPT copywriting prompt that you can use to write persuasive copy within seconds.
The Problem With ChatGPT Copywriting Prompts
If you’ve tried other prompts in the past and they haven’t really worked or found the content to be generic or robotic-sounding, this article is for you. We understand the struggle of unremarkable prompts and are here to introduce a remedy that ensures your copy stands out and captivates your audience.
The Problem: Writing Ineffective Prompts
The problem is that most people do not know how to write useful prompts.
They’ll open Chat GPT and write something like…
“Write engaging copy for my skincare website.”
When you do this, you get a vague response like this:
“Welcome to our website. We offer the best skincare products.”
That copy is unlikely to persuade anyone to do anything.
The 7 Ingredients of an Effective ChatGPT Copywriting Prompt
Here are the 7 things that make an effective ChatGPT copywriting prompt.
1. Length:
You need to tell Chat GPT how much copy you need to generate. 500 words? 1,000-words? If you’re unsure of the length, you can always Google “ideal length of a sales email, or whatever you’re trying to write”.
To elaborate, the length of your copy is crucial. Different platforms and purposes require varying amounts of content. Researching the ideal length for your specific type of copy ensures you provide enough information without overwhelming your audience.
2. Type of Copy:
Is it a Facebook ad? An email? A sales page?
Defining the type of copy is like choosing the right tool for the job. A Facebook ad demands brevity and impact, while a sales page allows for more in-depth information. Understanding the context helps Chat GPT tailor its response to your specific needs.
3. Product or Service:
What exactly is the copy promoting?
Clearly stating your product or service ensures that Chat GPT understands the context and can generate content that aligns with your offering. Whether it’s a revolutionary skincare product or an innovative coding boot camp, specificity is key.
4. Target Audience
Who are your ideal customers?
Identifying your target audience provides Chat GPT with the necessary information to tailor the tone and content accordingly. Whether you’re addressing parents, business owners, or plumbers, understanding your audience helps in crafting a message that resonates.
5. Tone of Voice
Do you want the copy to be professional or conversational?
The tone sets the mood for your copy. A professional tone might be suitable for a business proposal, while a conversational tone works well for social media or blog posts. Clearly specifying the desired tone ensures your message connects with your audience on a personal level.
6. Call to Action
What do you want people to do after reading your copy?
The call to action is the heartbeat of your copy. Whether it’s encouraging a purchase, requesting a quote, or signing up for a service, being explicit about your desired outcome guides Chat GPT in creating content that nudges your audience in the right direction.
7. Key Points to Include
Is there anything you want Chat GPT to mention in the copy? If so, be sure to mention them as well.
Highlighting key points or features ensures that specific aspects of your product or service are emphasized. Whether it’s the sustainability of materials, comprehensive curriculum, or success stories, these details shape the narrative and enhance the effectiveness of your copy.
The Perfect ChatGPT Copywriting Prompt
When we combine all of those ingredients together, we create the perfect ChatGPT copywriting prompt, which is:
“Write a (length) (type of copy) about (product/service) for (target audience), using a (tone). The call to action of the copy is to (desired outcome). Make sure to highlight (key points or features to include).”
Examples of How to Use It
And here’s a couple of examples of how to use it.
Facebook Ad: “Write a Facebook ad about our new line of eco-friendly kitchen products for environmentally-conscious homeowners, using a persuasive and enthusiastic tone. The call to action of the ad is to generate clicks to our product page. Make sure to highlight the sustainability of the materials and the stylish design of the products.”
Expanding on this example, eco-friendly kitchen products not only benefit the environment but also enhance the lifestyle of environmentally-conscious homeowners. Emphasizing the convenience, durability, and aesthetic appeal of these products amplifies the persuasive message, compelling the audience to click and explore further.
Sales Page: “Write a sales page for our online coding boot camp targeting career changers, using a professional and motivational tone. The call to action on the page is to sell enrollments in our boot camp. Make sure to highlight the comprehensive curriculum, the success stories of past students, and the potential career opportunities after completing the boot camp.”
Diving deeper into this example, a sales page for a coding boot camp should not only showcase the curriculum but also paint a vivid picture of success. Highlighting testimonials, career opportunities, and the transformative journey sets the stage for a compelling narrative, motivating career changers to enroll and embark on a rewarding path.
Boost Your Writing with ChatGPT
By understanding the nuances of length, type, product, audience, tone, call to action, and key points, you empower ChatGPT to generate copy that resonates and drives results.
