
Table of Contents
Hello there, beginner copywriters! You’ve honed your copywriting skills and are now ready to take on the world. But you’re faced with the million-dollar question: “How do I get my first clients?” Do not worry, I’ve got you covered. Let us get started on this road to getting clients, shall we?
Taking those initial steps to get your first clients might seem daunting. Like standing at the base of a mountain, the climb may seem steep, but trust me, it’s a journey worth taking.
So buckle up and get ready to explore our top 10 proven ways to get copywriting clients for beginners. These strategies were not just pulled out of thin air. They’re tried, tested, and proven by countless successful copywriters who started exactly where you are right now.
Remember, every accomplished copywriter started by securing that first client. Now, it’s your turn to take that leap. So, ready to get started? Let’s explore these 10 proven ways together!
What Do Copywriting Clients Look For?

You might be wondering, “What do copywriting clients actually look for?” That’s exactly the question we’re here to answer today. By understanding what potential clients are seeking, you can better position yourself to attract and secure those all-important projects. Think of it this way: Imagine you’re a detective, and your mission is to uncover the secret desires of potential clients.
It’s about decoding their expectations and understanding what truly matters to them. In the following paragraphs, we’re going to delve into the key qualities that clients search for in a copywriter. Armed with this knowledge, you’ll be better equipped to present yourself as the ideal candidate.
So, let’s put on our detective hats and start the investigation!
Proficient Writing Skills
First and foremost, clients want copywriters who are good writers. They want someone who can articulate their brand message in a way that’s clear, compelling, and targeted. Good grammar, punctuation, and spelling are given, but they’re also looking for a command of language that goes beyond the basics.
They want you to paint a picture with words, tell a story that resonates, and compel their target audience to take action.
Understanding Their Industry and Audience
Clients want a copywriter who can dive into their industry, understand the nuances, and speak the language of their audience. The more you can show your understanding of their business, their challenges, and their target market, the more likely they are to trust you with their copywriting needs.
Creativity
In a world flooded with content, standing out is crucial. Clients are looking for talented copywriters who can bring fresh, innovative ideas to the table. Creativity in copywriting means finding unique angles, crafting engaging headlines, and writing copy that sticks.
Reliability and Professionalism
Your clients need to know they can count on you. Meeting deadlines, communicating effectively, and maintaining a professional attitude are all critical. Remember, your clients are entrusting you with their brand’s voice. They need to know they’ve placed it in reliable hands.
Portfolio and Testimonials
Clients want to see your work and hear from others you’ve worked with. A strong portfolio and glowing testimonials can demonstrate your ability to deliver quality work and exceed client expectations.
In essence, what copywriting clients are looking for is a blend of skills, understanding, creativity, and reliability. They want a partner in their mission to communicate effectively and compellingly with their target audience. Are you ready to be that partner?
And now, with this understanding, let’s transition to our next topic: “Strategies to get Copywriting Clients for Beginners.”. Knowing what clients are looking for sets the foundation for developing effective strategies to attract them. So, let’s dive in, shall we?
9 ways for beginning copywriters to get clients

You’ve honed your skills, you’re bursting with creativity, and you’re ready to turn words into conversions. But wait, there’s just one thing missing – clients. That’s right, the essential piece of the puzzle to kickstart your copywriting journey! If you’re wondering how to attract clients to showcase your talent, you’re in the right place!
We’re going to dive into nine strategic ways to get your first copywriting clients, even if you’re a beginner. These tips are practical, straightforward, and designed to help you step into the professional world with confidence. So, are you ready to take the plunge and start building your client base? Let’s get started!
Strategy #1: Building a Strong Portfolio

Building a strong portfolio is crucial for showcasing your skills and attracting clients in the copywriting industry. Here are some tips and suggestions to help you create an impressive portfolio:
Demonstrate Industry Experience
Include samples of your work that specifically relate to the industries or niches you’re targeting. This shows clients that you have a deep understanding of their field and can provide tailored copywriting solutions.
Highlight Writing Style and Skills
Showcase a diverse range of writing samples to exhibit your versatility and expertise. Include samples that represent different styles, tones, and formats, such as blog posts, social media content, sales letters, or website copy. This demonstrates your ability to adapt to various projects and capture the essence of a brand’s voice.
Organize and Curate
Present your portfolio in a clear and organized manner. Group similar projects together or create categories based on industry, format, or client type. This makes it easier for clients to navigate and find relevant examples of your work.
Include Results and Testimonials
Whenever possible, highlight the impact your copywriting has had on clients’ businesses. Include metrics, such as increased conversion rates, improved engagement, or positive feedback. Additionally, consider including testimonials from satisfied clients to provide social proof of your skills and professionalism.
Strategy #2: Networking in the Copywriting Community

Networking in the copywriting community involves actively engaging with other professionals in the field to build relationships and expand one’s professional network. This can be done through various channels:
Joining Facebook Groups
Copywriters can join relevant Facebook groups dedicated to copywriting. These groups provide a platform for copywriters to connect, share insights, ask questions, and seek feedback from fellow professionals in the industry. It allows them to build relationships, expand their network, and stay updated on the latest trends and opportunities.
Participating in Reddit Subreddits
Copywriters can engage with copywriting-related subreddits on Reddit. These communities offer a space for copywriters to discuss various aspects of their craft, exchange ideas, and seek advice. By actively participating in these subreddits, copywriters can establish themselves as knowledgeable professionals and connect with others in the field.
Inviting other freelance copywriters for a coffee or coworking session
Copywriters can proactively reach out to other freelance copywriters and invite them for a coffee meetup or coworking session. This informal setting allows for face-to-face interactions, fostering deeper connections and the opportunity to share experiences, challenges, and insights. It also provides a chance to collaborate on projects, refer clients, and offer mutual support.
Building relationships
Networking in the copywriting community involves focusing on building genuine relationships with other professionals. By actively engaging and supporting others in the community, copywriters can establish themselves as trusted and respected colleagues. This can lead to referrals, collaborative projects, and opportunities for professional growth.
Sharing knowledge and resources
Networking provides a platform for copywriters to share their knowledge, insights, and resources with others. By actively participating in discussions, offering advice, and sharing valuable content, copywriters can contribute to the community and enhance their reputation as experts in their field.
Attending industry events and conferences
Copywriters can attend industry-specific events and conferences to meet fellow professionals, learn from experts, and stay updated on industry trends. These events often include networking sessions and provide opportunities to connect with potential clients, agencies, and other copywriters.
Overall, networking in the copywriting community involves actively seeking out opportunities to connect with other professionals, both online and offline, to foster relationships, exchange knowledge, and explore collaborative opportunities.
Strategy #3: Utilizing Social Media Platforms

Social media platforms play a vital role in effectively reaching and engaging with target audiences. They offer a convenient and accessible way for businesses and individuals to connect with a large number of people. By utilizing these platforms, one can achieve the following benefits:
- Increased brand visibility
- Meaningful interactions with the target audience
- Driving website traffic and boosting sales
Additionally, it is important to identify where the target audience hangs out online and what groups or communities they frequent. By understanding their online preferences, businesses and individuals can effectively connect with them and provide valuable content and experiences.
Strategy #4: Guest Blogging and Article Submission

Guest blogging and article submission are highly effective strategies for writers and content creators who aim to establish themselves in a specific niche, such as personal finance.
These approaches offer numerous benefits, including exposure, credibility building, and potential client acquisition or writing opportunities. Here’s a revised version of the text, incorporating the additional information you provided:
Guest blogging and article submission offer valuable opportunities for writers and content creators to establish themselves in a specific niche, like personal finance. Here’s how it works:
Identify authority websites
Start by researching and identifying authority websites in the niche you want to work in, such as personal finance blogs or websites with a large readership and engaged audience.
Reach out via email
Craft a professional email introducing yourself and expressing your interest in writing for their website. Clearly communicate your expertise in personal finance or related topics and your willingness to contribute high-quality content for free.
Offer free articles
Propose to write articles for the authority websites without expecting payment in return. Emphasize the value you can provide through your knowledge and writing skills. In exchange, request the opportunity to mention your own website or blog in your author bio or within the article itself.
Gain exposure and credibility
Once your articles are published on these authority websites, they will be visible to their readership, which can significantly increase your exposure. By consistently delivering valuable content, you can establish yourself as an expert in the field and build credibility.
Attract potential clients
As readers engage with your articles, they may be impressed by your expertise and writing style. This can lead to potential clients reaching out to you for writing opportunities on their websites or blogs. Your published articles can serve as a portfolio, showcasing your skills to prospective clients.
Strategy #5: Joining Freelance Platforms

Freelancing provides you with the freedom to manage your time and select appealing projects. As you embark on this journey, ensure to build an impressive profile that highlights your expertise and accomplishments. Be specific in detailing the services you can deliver and, when feasible, incorporate examples of your work. There are several renowned freelancing platforms you can explore:
Upwork

This platform offers a wide range of job categories, from web development to writing and marketing. You can either respond to client job posts or be directly contacted by clients. Upwork allows both short-term and long-term projects, and payment can be set on an hourly or project basis. The platform does take a percentage fee from your earnings, which decreases as you earn more with a specific client.
Freelancer

Freelancer is a global crowdsourcing marketplace website that allows potential employers to post jobs that freelancers can then bid to complete. It caters to a broad variety of fields such as writing, programming, design, and marketing. Freelancer charges a fee on each project and also offers a premium membership for additional benefits.
Fiverr

Fiverr is a platform where freelancers, known as ‘sellers’, can offer services to customers worldwide. The services offered are called ‘Gigs’ and start at a base price of $5 (hence the name). Fiverr covers many categories, including graphic design, writing, and programming. It is famous for its affordability and the diversity of services offered.
Toptal

Toptal is a freelance platform focused on connecting businesses with software engineers, designers, and business consultants. It’s known for its highly selective process: Toptal claims only to accept the top 3% of freelance talent. As a result, it attracts high-profile clients willing to pay higher rates for top-quality work.
Each of these platforms provides opportunities to set yourself apart from the competition. A key strategy to standing out is by crafting customized job proposals that demonstrate your understanding and commitment to a client’s project.
Show that you’ve invested time in reading their job description thoroughly. In addition, sharing pertinent examples of your past work can further bolster your credibility. By proving your attention to detail and showcasing your relevant skills, you can increase your chances of landing the projects you aspire to secure.
Strategy #6: Cold Emailing Potential Clients

When it comes to reaching out to potential clients, cold emailing can be a highly effective strategy for generating new business opportunities. The key to a successful cold email lies in concise self-introduction and highlighting the value your company can offer. Personalization plays a vital role, so take the time to thoroughly research and understand the recipient’s needs and challenges.
In addition, make sure to craft a brief, focused, and engaging email that includes a clear call-to-action. Remember, persistence and follow-up are crucial in cold emailing, so be prepared to send follow-up emails to increase your chances of receiving a response.
Here are a couple of tips to enhance your cold emailing approach.
- Use the recipient’s first name and include a specific compliment about their work, career, or business.
- Introduce yourself and explain how you can help them.
- Keep the email concise, focused, and engaging.
- Include a clear call-to-action.
- Personalize the email by researching and understanding the recipient’s needs and challenges.
- Follow up a week later and then again a month later to increase your chances of receiving a response.
Strategy #7: Write for free to gain experience and clients

Not gonna lie, some copywriters cringe at the thought of writing for free. I get it, we all want to be paid for our hard work. But here’s the thing: when you’re just starting out and lacking a portfolio or experience, it can be tough to convince clients to hire you. That’s where offering your wordsmithing skills for free can actually work in your favor.
By volunteering to write without charging a dime, you eliminate any risk for potential clients. They have nothing to lose by giving you a shot. And if they happen to like what you deliver, they’ll be much more inclined to offer you paid opportunities, provide glowing testimonials, or even refer you to others in need of your talents.
Now, let me share some tips to make the most out of writing for free:
Be selective
Choose clients or projects that align with your interests, values, or target niche. This way, you can gain experience in areas that genuinely excite you and build a relevant portfolio.
Set clear expectations
Discuss project details, scope, and deadlines with your client upfront. Clarify that you’re offering your services for free but ensure both parties are on the same page regarding the deliverables and timeline.
Overdeliver
Even though you’re not getting paid, treat every project as if it were a paid gig. Put in your best effort, do thorough research, and deliver high-quality work. This will impress your clients and increase the likelihood of future paid opportunities.
Communicate professionally
Maintain open and clear communication with your clients throughout the project. Ask for feedback, address any concerns, and make revisions if necessary. Professionalism and responsiveness will help you establish a good reputation.
Leverage testimonials
Once you’ve successfully completed a project, kindly ask your client for a testimonial. Testimonials add credibility to your work and can be valuable assets when seeking paid clients in the future.
Network and showcase your work
Share your free projects on your website, blog, or social media platforms. Use them as samples in your portfolio to demonstrate your skills and attract potential clients.
Transition to paid work
After gaining some experience and positive feedback, start gradually transitioning into paid projects. Update your portfolio and adjust your rates accordingly. Don’t undervalue your work, but be mindful of the competitive nature of the industry when determining your pricing.
Strategy #8: Attending Industry Events and Workshops

If you’re looking to connect with like-minded professionals in your industry, attending relevant events is a fantastic way to do it. Let me walk you through some helpful tips on how to get started.
- Identify relevant conferences and events in your industry.
- Engage in conversations and introduce yourself to fellow attendees.
- Attend sessions, workshops, and panel discussions to enhance knowledge and skills.
- Follow up with personalized emails to the people you meet after the event.
- Embrace networking opportunities and enjoy the experience.
Strategy #9: Asking for Referrals from Existing Clients

I wanted to share a fantastic strategy with you that can help you expand your customer base and bring in new leads. It’s all about asking your existing clients for referrals, and trust me, it works like magic!
Here are some tips on how to make it happen:
Deliver exceptional value
Go above and beyond to provide top-notch service and exceed your clients’ expectations. Leave them thrilled with your product or service.
Build strong relationships
Establish a solid foundation of satisfaction by fostering strong connections with your clients. The better the relationship, the more likely they’ll be willing to refer you.
Make a genuine request
Approach your clients with sincerity and ask for referrals. Let them know how much their support means to you and how their positive experiences can make an impact on others.
Highlight positive outcomes
Share specific success stories and emphasize the positive impact your product or service has had on their business. This showcases the value you provide.
Offer incentives or rewards
Consider providing incentives or rewards to clients who successfully refer new customers to you. It creates a win-win situation for both parties involved.
Overcoming Challenges: Tips for Dealing with Rejection

Even the most successful copywriters have faced rejection at some point. It’s almost like a rite of passage in our field. However, how you handle these rejections can significantly impact your growth and success in the long run.
Tip #1: Don’t Take It Personally
It can be challenging, but remember not to take rejections personally. Every project is unique, and so are clients’ preferences. What didn’t work for one might be perfect for another. Also, consider that rejection might not be about your work at all – sometimes, it’s about factors beyond your control like budget constraints or internal changes in the client’s strategy.
Tip #2: Learn from Each Rejection
With every rejection, aim to find a silver lining. What can you learn from this experience? Maybe your proposal needed more detail, or your samples didn’t align with the client’s industry. Turn the disappointment of rejection into an opportunity for learning and growth.
Tip #3: Seek Constructive Feedback
If possible, ask for feedback from the client. A few valuable insights can help you understand what went wrong and how you can improve. Always accept feedback with grace and gratitude, as it’s a chance to evolve and refine your craft.
Tip #4: Keep Improving Your Skills
Use rejection as fuel to get better. Brush up your writing skills, learn about new industries, or study successful copy to see what works. Continuous learning and practice are the cornerstones of becoming a successful copywriter.
Tip #5: Stay Persistent
Most importantly, don’t let rejection discourage you. Persistence and resilience are key in this field. For every client who says no, there’s another one out there who will recognize your talent and be thrilled to work with you.
Keep pitching, keep improving, and keep going. Remember, even the most successful freelance writers faced numerous rejections in their copywriting careers. It’s all part of the journey towards success.
With these tips in mind, you’re ready to tackle any challenge that comes your way. So now, let’s wrap up with some final thoughts in our conclusion. Ready? Let’s dive in!
Conclusion
Stepping into the world of copywriting as a beginner can seem daunting, but with the right strategies, the journey can become a lot smoother. You now have a roadmap to guide you through acquiring your first clients and beyond.
From building an impressive portfolio to making valuable connections, from utilizing social media to joining freelance copywriting platforms, each strategy we’ve discussed is a piece of the puzzle that, when put together, creates a clear picture of a successful copywriting career.
Facing rejection is part of the process, and it’s crucial to learn how to handle it. Remember, rejection is not a roadblock but rather a stepping stone towards improvement and success. Use each ‘no’ as an opportunity to learn, refine your skills, and come back stronger.and,
The key to getting clients as a beginner lies in showcasing your skills, continuous learning, and most importantly, persistence. So, roll up your sleeves, let your creativity flow, and start creating compelling copy that will impress your potential clients. Every journey starts with a single step, and you’re now equipped to take those steps confidently.
In conclusion, getting started in copywriting might seem challenging, but it’s absolutely achievable. With these ten proven strategies in your toolkit, you’re well on your way to landing clients and building a fulfilling career in copywriting. Here’s to the journey ahead—it’s sure to be an exciting one!
FAQs
How do I get my first client for copywriting?
Your first client might be the hardest one to land, but don’t lose hope! Start by creating a compelling portfolio showcasing your best writing style. Reach out to small businesses or nonprofits that may need your services.
Networking can also be beneficial – attending industry events or joining online communities can put you in contact with potential clients. Remember to leverage your existing connections too – you never know who might need a great copywriter!
How do beginners get into copywriting?
Getting into copywriting as a beginner can feel daunting, but there are a few key steps to take. First, learn the basics of copywriting through online courses, books, and resources. Practice your skills by writing regularly, and creating a portfolio to showcase your work.
Then, start looking for opportunities, whether it’s freelance work, an internship, or even pro bono work for a local charity. Persistence and dedication are key!
How do I break into copywriting with no experience?
Breaking into copywriting with no experience involves learning, practicing, and marketing yourself. Take courses and read extensively about copywriting. Write regularly, experimenting with different styles and types of copy.
Build a portfolio, even if it’s based on hypothetical projects. When you’re ready, reach out to potential clients or apply for entry-level jobs. Remember, everyone starts somewhere!
How do I market myself as a copywriter?
Marketing yourself as a copywriter is all about showcasing your skills and making connections. Build a professional website with your portfolio, bio, and contact information. Utilize social media platforms to share your work and connect with potential clients.
Attend industry events and join professional networks. Don’t forget about content marketing – write blog posts, create videos, or host webinars about copywriting. Show potential clients that you’re not just a great writer but also a knowledgeable expert in your field!
Share this post!

About Jesse
Hi, I’m Jesse Forrest! As an 18-year freelance writing veteran, I’ve worked with clients in over 153 industries, covering almost every topic imaginable. Passionate about helping others break into freelance writing, I’ve trained over 35,000 people, including teams at Chanel, Disney, and Sony. For the past 6 years, I’ve traveled the world with my trusty laptop, currently residing in Thailand. To kickstart your freelance writing career, download my free guide: