5 Steps To Writing Effective Web Copy

In this video:

 

00:16 5 Steps To Writing Effective Web Copy

00:24 Step number 1: Know Your Audience

00:41 Step number 2: Above The Fold Area

01:00 Step number 3: Write Your Website For The Scanners/Scrollers

01:23 Step number 4: W.I.I.F.M.

01:41 Step number 5: Call To Action

 

Hi this is Jesse from StartCopywriting.com and in today’s episode, it’s all about the 5 steps to writing effective website copy.

 

5 Steps To Writing Effective Web Copy

So there are 5 steps I recommend you follow, 5 general steps for writing effective web copy.

 

Step number 1: Know Your Audience

You can’t really influence or sell to anyone if you don’t really understand them. So the first step is really understanding your audience. It’s so much easier to sell to a friend than it is to a stranger because we understand our friends.

 

Step number 2: Above The Fold Area

That\’s the first impression your website makes. It’s what people see before they start scanning and scrolling. In this area, you need to have your best information with a headline, perhaps a video and some short copy to grab their engagement.

 

Step number 3: Write Your Website For The Scanners/Scrollers

They are those people who when they land on your website, they start scanning and scrolling and they’re not really reading. They’re wondering ‘what is this website about and is this website for me?’ So you want to write short paragraphs, you want to have subheadings throughout your copy. This is going to grab their attention and get them to start reading your copy.

 

Step number 4: What’s In It For Me? (W.I.I.F.M.)

Now, that’s a question you need to be thinking when you’re writing your copy. It’s all about your visitor and what you can do for them, it’s not about you and how great you think you are. It’s all about them. So write with the idea in mind What’s In It For Me.

 

Step number 5: Have An Obvious And Clear Call To Action

Don’t leave it up to your visitor to figure out where they should go or what they should click on or what you want them to do. Make it clear, make it obvious. Have a strong and obvious call to action whether it’s a button, a form or a phone number and repeat it throughout your copy at different intervals.

 

Okay, those are the 5 steps for writing effective website copy. I hope you’ve enjoyed this video. I’m Jesse from StartCopywriting.com and I’ll see you in the next video.