5 Compelling Copywriting Portfolio Examples to Inspire Your Own

There’s a little secret every successful copywriter knows: a solid copywriting portfolio can do more than just showcase your work—it can open the door to new opportunities, pique the interest of potential clients, and help you stand out in a crowded field. 

Whether you’re an experienced copywriter or just starting your journey, seeing what a top-notch portfolio looks like can be inspiring.

So, with that in mind, we’ve compiled a list of five outstanding copywriting portfolio examples that shine brightly in the vast galaxy of wordsmiths. 

These portfolios stand tall, demonstrating how words can be weaved together to form compelling narratives, persuasive sales pitches, and engaging content that hooks readers right from the start.

As we explore each portfolio, pay close attention to their unique characteristics—how they’re organized, the range of work displayed, the way they present the copywriter’s personal brand, and how effectively they engage their audience. 

The goal isn’t to replicate these examples, but to glean insights and inspiration to apply to your own unique portfolio.

After taking a closer look at these stellar examples, we’ll circle back to one fundamental question—what is a copywriting portfolio? 

With real-world examples fresh in our minds, we’ll dive deeper into what makes a portfolio powerful and how to build one that showcases your talents, skills, and the unique value you bring to the table. Stay tuned!

What Is A Copywriting Portfolio?

Think of your copywriting portfolio like your creative calling card—it’s your chance to showcase your work, skills, and talent. It’s a curated collection of your best copywriting projects, all brought together in one place. 

It could include print ads, web pages, email marketing campaigns, social media posts, blog posts, brochures, and so much more.

Imagine walking into an art museum where each painting is a testament to the artist’s ability. Your portfolio is kind of like that, but for your writing. It’s an exhibition of your best work, demonstrating your unique voice, style, and talent. It shows not just what you can do, but also how well you can do it.

Now, you may ask, “Why should I spend time building a copywriting portfolio?” Good question! Your portfolio is your proof of skill. It’s how you show potential clients or employers that you’re not just all talk—you can walk the walk. 

By showcasing real projects you’ve worked on, you prove that you can deliver the results they’re looking for. Remember, in the world of copywriting, your writing does the talking for you. 

Without a portfolio, it’s like applying for a job without a resume. Your portfolio gives potential clients confidence in your abilities and helps them visualize what kind of work you could do for them.

Moreover, a good copywriting portfolio is not just a static collection of work. It’s a living, breathing thing that should grow and evolve with you as you hone your craft, gain more experience, and work on diverse projects. As you expand your portfolio, you’re also expanding your versatility and attractiveness to different clients.

And that, my friend, is a bit about what a copywriting portfolio is and why it’s essential to build one. Just remember, your online portfolio is a showcase of your talents, your personal art gallery of words. It’s how you stand out from the crowd and convince clients that you’re the right writer for their needs.

So now that we’ve covered that, let’s move on to some practical examples. What does a solid copywriting portfolio look like?

Copywriting portfolio examples

Let’s explore these copywriting portfolio websites examples together. Each one offers unique insights and serves as an inspiration for how you can present your own work. 

From clean, professional website designs to visually captivating Canva presentations, we’re about to embark on a fascinating journey into the world of copywriting portfolios. Let’s dive in!

Copywriting Crew: 

The Copywriting Crew’s portfolio showcases a collection of different projects. Each piece includes a brief summary, the client’s name, and the type of work. Their portfolio clearly demonstrates their ability to handle a wide range of project types, industries, and styles, showcasing their versatility and expertise.

 Alaina Thomas: 

This portfolio is a great example of a clean, professional website design. It’s visually appealing, easy to navigate, and showcases Alaina’s broad skillset. She includes examples of her work in various mediums, like blog posts, product descriptions, email marketing, and more. 

The portfolio samples highlight her ability to write in different styles and for various industries. Another noteworthy feature is the testimonials section, providing social proof of her skills and competence.

Copyfol.io/gtcphbbg: 

This portfolio uses the Copyfolio platform, which offers a streamlined, straightforward way to present copywriting samples work. Here, the portfolio is organized into different categories, making it easy for visitors to find specific types of work. 

The descriptions of each project provide context about the client, the purpose of the copy, and the results achieved.

Tom Rigby: 

Tom’s portfolio includes a broad range of work, demonstrating his versatility as a copywriter. He effectively uses case studies to show the impact of his work, providing a story behind each project. 

He also includes brief descriptions that set the stage for each project, giving potential clients an idea of his process and approach.

Kathryn Case’s Canva Site: 

Kathryn’s portfolio, hosted on Canva, is visually appealing and highly creative. The samples are displayed in a visually engaging way, showing her knack for design as well as writing. Her portfolio demonstrates her skills in a variety of formats, from print ads to website copy.

Each of these amazing portfolios uses a slightly different approach, but all of them do a fantastic job of showcasing the writer’s work, style, and versatility. They provide proof of expertise and give potential clients a sense of what it would be like to work with them.

Now that we’ve taken a look at these examples, you might be wondering, “Where can I create a stunning portfolio like these? 

Top 5 Platforms to Build Your Professional Copywriting Portfolio

As a copywriter, your portfolio is your golden ticket. It’s your chance to show potential clients your writing prowess, your versatility, and your unique style. But before you can wow them with your work, you need a place to showcase it—a platform that fits your needs and complements your writing.

Let’s explore the best platforms where you can create a professional copywriting portfolio that shines as brightly as your writing skills!

Behance (www.behance.net): 

Behance is more than just a portfolio site—it’s also a vibrant online community. This gives you the advantage of networking with other creatives and potential clients around the world. 

Behance also integrates seamlessly with other Adobe products, so if you’re a user of programs like Photoshop or Illustrator, you’ll find it very handy. Moreover, Behance has an appreciated feature of appreciations (or likes) and comments on each project, which provides great social proof for your work.

WordPress (www.wordpress.com): 

WordPress is not just a platform; it’s a versatile content management system. It allows you to do blog content, add pages, and even run an e-commerce site if needed. 

With its powerful SEO tools, you have a good chance of getting your portfolio in front of more people. It may have a slightly steeper learning curve compared to some other platforms, but the flexibility and control it offers are worth it.

Wix (www.wix.com): 

Wix is ideal for those who prefer visual editing. It offers a range of functionalities like animations and video backgrounds to make your portfolio stand out. Furthermore, Wix has strong SEO tools to help your portfolio get discovered online. 

They also offer a feature called Wix ADI (Artificial Design Intelligence), which can create a unique website for you by answering a few questions. It’s a great feature for those who want a professional-looking site but might not have a ton of time or design skills.

Squarespace (www.squarespace.com):

Known for its award-winning design templates, Squarespace offers an aesthetically pleasing solution for your portfolio needs. It includes great features such as an in-built analytics dashboard, allowing you to see how many people are visiting your portfolio, where they’re coming from, and what content they’re engaging with. 

This insight can be very useful when tailoring your portfolio to attract more clients. While it doesn’t offer as many customization options as some other platforms, its ease of use and beautiful designs make it a popular choice.

Contently (www.contently.com): 

Contently offers a simple and straightforward way to display your published work. As you add projects, Contently automatically includes important information like publication date and social shares, providing an at-a-glance view of your impact. 

A unique feature of Contently is its marketplace, which can connect you with potential clients looking for content. This can make it a good choice if you’re looking to pick up freelance work.

Each of these platforms offers its own unique benefits, and the best one for you will depend on your personal needs and preferences. Whether you prioritize ease of use, design flexibility, or community engagement, there’s a platform here to meet your needs.

Next, we’ll get into how you can make the most out of whichever platform you choose. So stick around for some invaluable “Tips for Creating Your Own Knock-Out Portfolio.”

Essential Tips and Tricks for Creating Your Own Knock-Out Portfolio

You’ve honed your copywriting skills and produced some fantastic work, and now you’re ready to show it off to the world. That’s where a portfolio comes in—it’s your opportunity to showcase your best work and demonstrate your abilities to potential employers or clients.

So buckle up, and let’s get started on creating a portfolio that’s as impressive as your copywriting skills!

Define your purpose

It’s crucial to understand why you’re creating a portfolio in the first place. This will guide the rest of your decisions, from what work to include to how to present it. 

For instance, if you’re aiming to land a job in the health industry, your portfolio should highlight your experience and skills in health-related writing. Spend some time reflecting on your career goals and tailor your portfolio to reflect these ambitions.

Select your best work

A portfolio is a showcase of your abilities and talents. Thus, it’s not the place to include every single piece you’ve ever written. Instead, handpick the projects that highlight your skills, creativity, and the results you’ve achieved. Remember, your portfolio is your personal brand—make sure it represents your best.

Organize and structure your portfolio

It’s essential to consider the user experience of your portfolio. Think about it from a visitor’s perspective—would they be able to find what they’re looking for easily? Consider categorizing your work to allow potential clients to navigate through your portfolio effortlessly.

Provide context for each project

Context helps potential clients understand the breadth of your capabilities. For each piece, include details about the client or project, the goals, your specific role, and the outcomes. This gives depth to your work and paints a fuller picture of your expertise.

Show the process behind your work

Clients are often interested in more than just the end product; they’re interested in how you get there. If you’ve had a unique brainstorming process, faced a challenging problem, or learned a significant lesson while working on a piece, share that story. 

This can help potential clients understand how you work and what they can expect when working with you.

Keep your portfolio visually appealing

Design matters. A well-designed, aesthetically pleasing portfolio can significantly enhance the impact of your work. Use a clean, professional layout and ensure that your text is easy to read. If design isn’t your strong suit, consider using a portfolio website with customizable templates.

Include testimonials or references

Testimonials can add a great deal of credibility to your portfolio. They provide social proof of your skills and expertise. If you have positive feedback from past clients or colleagues, definitely include it. This can be in the form of quotes, recommendation letters, or links to online reviews.

Update your portfolio regularly

Your portfolio should be a living document that evolves as your career progresses. Regularly updating it ensures that you’re always showing off your latest and greatest work. Plus, it’s a chance to reflect on your growth as a writer.

Make it easily accessible

Accessibility is key. Make sure potential clients can easily find and browse through your portfolio. If it’s a website, share the link on your social media profiles, your LinkedIn page, and your email signature. If it’s a PDF, have it ready to send at a moment’s notice.

Seek feedback from peers and professionals

Constructive criticism is a powerful tool for improvement. Don’t be shy about asking colleagues, mentors, or even friends to take a look at your portfolio and provide feedback. They might catch something you missed or offer helpful suggestions for enhancement.

And there you have it, a knockout list of tips to create a standout copywriting portfolio! As you take this journey, remember that a portfolio is more than a collection of your work—it’s a showcase of who you are as a freelance copywriter.

Conclusion

A copywriting portfolio is like a highlight reel for copywriters. It’s a collection of their best work that showcases their skills and creativity. Building a portfolio is crucial because it lets you demonstrate your talent to potential clients or employers. To create an impressive portfolio, include a variety of projects, organize them neatly, and show the process behind your work. 

Make it visually appealing and don’t forget to include testimonials or references. Remember to update your portfolio regularly and make it easy for people to access. Seeking feedback from peers and professionals can also help improve it. 

FAQs

What is copywriting? 

Copywriting is the craft of writing persuasive text for the purpose of advertising or other types of marketing communications. The goal is usually to convince people to take some action, like purchasing a product or signing up for a service. 

What do I put in a copywriting portfolio? 

A copywriting portfolio should include your best work. Remember, it’s not about quantity; it’s about quality. Select pieces that highlight your writing skills, creativity, and the ability to achieve results. 

You might include examples of blog posts, ad campaigns, social media content, product descriptions, email campaigns, or any other types of copywriting you’ve done. It’s also a good idea to include a range of different types of writing to show your versatility.

What does a copywriting portfolio look like? 

A copywriting portfolio is typically a digital collection of your work, often presented on a personal website. It should be clean, organized, and easy to navigate. 

Each piece of work in your portfolio should include some context, such as the client or project it was for, your role in creating it, and any significant results it achieved. You might also include a brief introduction about yourself, a CV, or a list of services you offer.

How do I create a copywriting portfolio with no experience? 

If you’re just starting out and don’t have client work to showcase, don’t worry—there are other ways to create a copywriting portfolio. One option is to create “spec” work—essentially, sample pieces you create for imaginary clients or brands. 

Another option is to do some volunteer copywriting for a local charity or small business, which can give you real-world experience and samples for your portfolio. You can also include pieces from any relevant academic work, like an engaging essay or a persuasive speech.