10 Proven Strategies for Getting High Paying Freelance Writing Clients In 2024

Do you want to expand your writing career as a freelancer? Do you want to increase the value of your writing services?

Then look no further!

In this blog post, we share 10 proven strategies for getting high-paying freelance writing clients in 2024. From choosing the right writing type to targeting your dream clients, we cover everything you need to know to succeed as a freelance writer. So, let’s get started!

Choose a Writing Type That Pays Well

Choosing the right type of writing that pays well can make a significant difference in the amount of money you can make as a writer. Some writing types pay more than others. If you want to make a good living as a writer, you should specialize in a field where you can charge a higher fee for your services.

Here are some of the highest-paid types of writing that you might consider:

Copywriting

Copywriting is the art of writing persuasive text that aims to sell a product or service. Copywriters write sales letters, email campaigns, landing pages, and other forms of marketing copy.

Depending on their level of expertise and the complexity of the project, entry-level copywriters can earn $26–29 per hour (according to Salary.com). While freelance writers with 5 or more years of experience could earn $75 to $125 per hour.

Technical Writing

Technical writers create various types of content, such as user manuals and technical documents, that demand a thorough comprehension of a particular subject. Their hourly compensation usually ranges from $26 to $32, as reported by Salary.com, and can vary depending on their proficiency and the complexity of the project.

However, if the writer possesses a relevant qualification, degree, or professional experience in a specific field, they may earn up to $250 per hour.

White Paper Reports

White papers are comprehensive reports that elucidate a problem, propose a solution, and offer evidence to support the solution. They are typically employed in B2B marketing to generate leads and establish expertise.

According to Indeed.com, white paper writers can expect to earn between $23 to $35 per hour. However, top-performing white paper writers have been known to make up to $5,000 per month, as noted by Sean Smith in his article on Medium.com.

Ghostwriting

Ghostwriting involves crafting content for someone else who takes credit for it. Ghostwriters are hired to write books, blog posts, speeches, and other forms of content for clients who lack the time or skills to do it themselves. Ghostwriting rates vary based on experience and the complexity of the project.

According to payscale.com, ghostwriters can earn around $30 per hour, while work.chron.com reports rates between $50 and $150 per hour. Experienced ghostwriters may earn $10,000 to $30,000 for autobiographies that detail the lives of celebrities, sports stars, and influential figures.

Choose a profitable writing niche

Once you have chosen the type of writing that pays well, you need to select a profitable niche that you are either passionate about or have some experience in. When you choose a profitable niche, you’ll enjoy writing about it, and your enthusiasm will show in your writing.

Here are some of the top writing niches that you might consider:

Bitcoin and Cryptocurrency

As cryptocurrency popularity grows, so does the demand for writers who can write about Bitcoin and cryptocurrency. The typical writing jobs for this niche include blog posts, white papers, and technical documentation. To write for this niche, you must be well-versed in blockchain technology, cryptography, and economics.

Personal Finance

This niche involves writing about topics such as saving money, investing, and retirement planning. The typical writing jobs for this niche include blog posts, articles, and ebooks. To write for this market, you must be well-versed in financial planning, investments, and personal finance principles.

E-commerce

This niche involves writing about topics such as online retail, customer experience, and logistics. The typical writing jobs for this niche include product descriptions, reviews, and content marketing. To write for this market, you must be well-versed in e-commerce platforms, customer behavior, and online marketing.

Real Estate

This niche involves writing about topics such as property sales, rental properties, and real estate investing. The typical writing jobs for this niche include blog posts, articles, and property descriptions. You must be well-versed in real estate trends, property valuations, and property management to write for this industry.

SaaS (Software as a Service)

This niche involves writing about topics such as cloud computing, software development, and subscription-based software. The typical writing jobs for this niche include blog posts, case studies, and product documentation. To write for this industry, you must be well-versed in software development, cloud computing, and subscription-based business models.

Digital Marketing

This niche involves writing about topics such as social media marketing, content marketing, and search engine optimization. The typical writing jobs for this niche include blog posts, articles, and email marketing. To write for this niche, you must be well-versed in digital marketing principles, content creation, and SEO tactics.

Create niche specific portfolio examples

When it comes to landing high paying freelance writing clients, having a strong portfolio is essential. Your portfolio should showcase your writing skills and expertise in specific industries. One effective way to achieve this is by creating niche-specific writing examples.

By including niche-specific examples in your portfolio, potential clients can see that you have experience writing for their industry. This can give them the confidence to hire you for their own writing projects. Not only does this demonstrate your writing skills, but it also shows that you have knowledge and understanding of their niche.

When choosing examples to include in your portfolio, focus on quality over quantity. Three to five high-quality examples that are relevant to the client’s industry will have a much greater impact than a dozen random writing samples. Avoid including irrelevant pieces such as the poem you wrote in high school or a personal blog post that has no connection to the client’s industry.

Building a portfolio with niche-specific writing examples is crucial to attracting high paying freelance writing clients. Take the time to choose your best work that demonstrates your expertise and understanding of the client’s industry. By doing so, you’ll stand out from other freelance writers and increase your chances of landing the job.

Make a list of your dream clients

It is critical to have a list of ideal clients when starting a writing business.

These are the clients who not only appreciate your work but also have the funds to compensate you for it. But how do you identify these clients?

Firstly, you want to target clients who can afford your services. This means identifying clients who charge high rates for their own services, have multiple employees, and have a solid online presence. These are often indicators that a client is willing to invest in quality content for their brand.

Secondly, you want to target clients who have a need for writers. This includes businesses that are already publishing content regularly, are actively producing content, or running marketing or advertising campaigns. These clients recognize the value of high-quality content and are willing to pay for it.

So, where can you find these dream clients? One effective strategy is to use LinkedIn and filter your search by the criteria mentioned above. You can also use business directories like Clutch.co or perform a Google search for top businesses in your niche. Once you have identified potential clients, use a tool like Hunter.io to find the name and email address of the founder or marketing manager of those companies.

It’s important to keep track of your dream client list by adding them to a spreadsheet. This will help you stay organized and prepared for the next step, which is contacting them. You can focus your efforts on building relationships with those who are most likely to value your work and pay for it if you have a targeted list of potential clients.

Send personalised cold emails to your dream clients

When sending cold emails to potential clients, it’s essential to avoid sending generic emails that scream “spam.” Take a few minutes to research the client’s website and LinkedIn profile to find a personalised compliment or mention something you admire about their business. This will show that you have taken the time to research and care about their business. Here are a few examples of personalised first lines in cold emails that work:

• “I noticed your recent article on [insert topic] was fantastic. I thought it would be a great opportunity to introduce myself as someone who shares your passion for writing.”

• “I came across your business’s website and was impressed with your [insert product/service]. I think my writing skills could be of great value to your business.”

• “I read your article on [insert topic] and found it both informative and engaging. I would love to collaborate with you on future projects.”

Check out Job boards

Job boards are a great place to find writing gigs and companies looking to hire writers now. However, not all job boards are created equal. Here are some of our favorite job boards for finding writing jobs:

Problogger Job Board

Problogger is a popular job board specifically for bloggers and content writers. The site has a variety of job postings, and signing up and applying for jobs is free.

Upwork

Upwork is a popular freelance platform that connects businesses with freelancers from all over the world. While there is a lot of competition on the platform, it can be an excellent source for finding high-paying writing jobs.

Blogging Pro

Blogging Pro is a job board that lists various blogging and content writing jobs. The site is free to use, and you can filter the job postings by category and location.

Scripted

Scripted is a content creation platform that connects businesses with writers. The site features a rigorous vetting process, so only the top writers are allowed to join. The platform offers competitive pay rates and a steady stream of writing gigs.

Network with other freelance writers

Networking with other freelance writers can be an excellent way to find new clients. Build a relationship with other freelancers who already have clients and mention that You are available if they ever need help with an overflow of work. But be sure to start the conversation by sending them a personalised compliment or letting them know that you admire their work.

Another benefit of networking with other freelance writers is that you can share job leads and industry news. Writers frequently learn about new opportunities before they are publicly advertised, and sharing this information can help you and your network stay ahead of the competition.

Begin by contacting writers whose work you admire to build your freelance writer network. Leave a comment on their blog posts or social media updates, or send them a direct message introducing yourself and expressing your desire to collaborate or connect. Remember to be genuine and respectful in your interactions, and to provide value to others before expecting anything in return. You can build a strong network of writers who will help you grow and succeed in your freelance career with time and effort.

Contact your existing network

Your existing network can be a great source of writing gigs. Reach out to former colleagues, bosses, or employers you’ve worked with previously and let them know that you are available for writing work. You can also reach out to friends or family members who are business owners in the industry you wish to write for.

Furthermore, connecting with other writers or freelancers in your field via social media or professional networks such as LinkedIn is a good idea. Joining writing groups or forums can also help you network and learn about possible writing jobs.

Don’t be afraid to ask your existing network for referrals or recommendations. If they do not have any available writing work, they may know someone who does. Relationships with your current network can lead to long-term writing opportunities and even potential clients.

However, it’s important to approach your network professionally and respectfully. Be confident in your abilities and knowledge, but also open to feedback and suggestions for improvement. Even if they don’t have any writing work available right now, remember to follow up and thank them for their time. A positive attitude and effective communication skills can help you build a strong network of contacts.

Find clients in Facebook groups

Facebook groups can be a great source of new clients. Search for groups that your dream clients are likely to spend time in and join a few worthwhile ones. Once you’re in the group, provide value by answering questions, offering free content or copy critiques, and asking thought-provoking questions. But remember to read and follow the group rules before posting and to avoid promoting yourself too heavily.

To begin, identify the groups where your ideal clients are most likely to be found. Conduct some research to find out which groups are relevant to your company or industry and which have the most active members.

Take the time to engage with the community after you’ve joined a few relevant groups. Answer questions or provide free resources, such as e-books, guides, or webinars, to share your knowledge and expertise. You will establish yourself as an authority in your field and gain the trust of potential clients by providing valuable content.

It’s also critical to follow the group’s rules and avoid overtly promoting your company. Instead, concentrate on developing relationships with members by asking thought-provoking questions or starting discussions that demonstrate your enthusiasm for your work.

Update your LinkedIn profile

As a writer looking for work, it’s important to have a LinkedIn profile that showcases your skills and attracts potential clients.

Here are some tips on how to create a standout profile:

• Get professional photos: A professional headshot can make a big difference in how seriously potential clients take you. Invest in a good headshot that showcases your personality and professionalism.

• Sell yourself in your bio: Your LinkedIn bio should be a compelling summary of your experience and skills as a writer. Use strong, active language and highlight your strengths and accomplishments.

• Add the right keywords in your profile: Keywords are essential to help potential clients find you on LinkedIn. Make sure to use relevant keywords in your headline, summary, and experience sections to optimize your profile for search.

Attend a networking event or seminar

Networking events and seminars can be a great way to meet potential clients in person and build relationships.

Here are some tips on how to make the most of these opportunities:

• Look for relevant events: Research events in your industry or niche that potential clients are likely to attend. Check out sites like Meetup.com, Eventbrite, or local business associations for upcoming events.

• Prepare your elevator pitch: When you meet someone at a networking event, you’ll want to be able to quickly introduce yourself and your services. Prepare a brief elevator pitch that highlights your skills and what you can offer potential clients.

• Follow up after the event: After meeting someone at an event, make sure to follow up with a thank-you email or LinkedIn message. This will help you stay top of mind and build a relationship over time.

FAQs

As a writer, it’s common to have questions about how to find clients and build your business. Here are some answers to common questions:

How do writers get clients?

There are a variety of ways writers can find clients, including job boards, freelance marketplaces, and networking. It’s important to have a strong portfolio and a clear value proposition that showcases your skills and expertise.

How do I find high paying clients for content writing?

High paying clients are often found through networking and referrals. Focus on building relationships with potential clients and delivering high-quality work to establish yourself as an expert in your field.

How do I get my first copywriting client?
Getting your first client can be challenging, but there are a few strategies you can use. Consider offering your services for free or at a reduced rate to build your portfolio and gain experience. You can also reach out to your network and ask for referrals or search for entry-level jobs on job boards.