Written by Jesse
In this article, I am going to share 6 common email marketing mistakes that individuals and businesses often make.
These mistakes can easily sabotage your email campaigns and stop you from getting the results you want from your email marketing.
Mistake #1 – Emailing without permission
Only send emails to people who have given you permission to do so. If your site’s visitors opt in or subscribe to your newsletter, it means that they are giving you permission to contact them through email.
Never collect email addresses from other websites, without permission. Sending emails to people who have not voluntarily given you their contact information to add to your database can sabotage your email campaigns in the long run.
Mistake #2 – From Abc Company
When preparing your emails, remember that you are writing to a person, not a company. Send out your emails with your full name instead of your business’ name in the FROM field. Doing this will help you connect with your subscribers on a more personal level.
You can also add the name of your company or newsletter (enclosed in brackets) beside your full name, such as [Matrix Wealth] John Smith or [Copy Tips] Jesse Forrest. Using your name is more personal than using the name of your company.
Mistake #3 – Boring Subject Line
This is one of the most common email marketing mistakes business owners can make.
A newsletter with a subject line that says “May Newsletter” or “Weekly Accounting Tips” will most likely fail to attract your readers interest.
Come up with an interesting subject line. You’ll want one that’s going to capture your readers’ attention. One easy way to do this is to include a benefit that your readers will find helpful. An email subject line that says “How To Grow Your Business By 20%” is one perfect example of a benefit that your readers might be interested in. It promises valuable information and prompts subscribers to open your email.
A video on 6 Email Subject Lines That Really Work discusses some of the most responsive and most effective email subject lines you can possibly write. It even shares templates that you can use to attract the attention of your subscribers.
Mistake #4 – Who Are You?
If people don’t know and trust you, then they are less likely to open your emails. To increase the chances of your emails getting read by subscribers, make sure that your readers know who you are. Build a relationship with them by frequently sending out emails that provide valuable information. Free videos or articles offering tips that your readers can benefit from can help you earn their trust.
Mistake #5 – You don’t email often enough
If you don’t email often enough, people will forget who you are, assume you’re a spammer and may even report you! This is not something you want to happen because you can have your website blocked by Google if they receive too many complaints about you.
Send out emails to your subscribers once or twice a week. Although there is no golden rule on how often you should be sending newsletters to your subscribers, the more emails you send, the better.
Make sure that every email you send them delivers valuable information to keep their loyalty.
Email at least once every 1-2 weeks with any of the following:
- free video
- free report
- industry news
- quick tips
- special offer
Mistake #6 – Only Sending Promotions
There are lots of companies that send out emails only when they have products to offer. This will definitely not give you the results you want from your email marketing campaigns. Imagine if every time you meet with a friend, all he did was try to sell you something. You will probably end the relationship after a while. It’s the same with emailing.
Build a relationship with your readers first by delivering value before you start sending them promotional emails. And when you do send out promotional emails, do so sparingly.
www.StartCopywriting.com offers more free tips and videos on how to succeed in your email marketing campaigns.