In this article, I’m going to share 5 email copywriting tips that will not only entice your readers to open and read your emails, but motivate them to click your links as well.

1. Start your email with a personal salutation.

Starting with a salutation that says “Dear John Smith” – a salutation that big companies use when sending out business letters – will only make your email sound stiff and impersonal. You can create a better bond with your readers if you start with “Hi John” or “Hey John”. This will allow you to connect with your subscribers on a more personal level.

2. Write in a conversational tone.

Write as if you are writing to a friend. “I’m writing to you in relation to…” and “In regards to our upcoming appointment…” sound stuffy and pretentious, so refrain from using them.  [...]

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In this article, I am going to share 6 common email marketing mistakes that individuals and businesses often make.

These mistakes can easily sabotage your email campaigns and stop you from getting the results you want from your email marketing. 

Mistake #1 – Emailing without permission

Only send emails to people who have given you permission to do so. If your site’s visitors opt in or subscribe to your newsletter, it means that they are giving you permission to contact them through email.

Never collect email addresses from other websites, without permission. Sending emails to people who have not voluntarily given you their contact information to add to your database can sabotage your email campaigns in the long run.

Mistake #2 – From Abc Company  [...]

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In this article, I talk about how to become a more productive writer. A lot of people in the writing profession don’t get a lot of writing done. Most find themselves not doing as much writing as they’d like to be doing.

Here are really cool techniques on how to get more writing done, no matter where you are, even when on vacation.

• Go to a café with nothing but a pen and a writing pad with you.

Sitting in front of a computer that is connected to the Internet can be counter-productive. You can be distracted by a lot of things, like Facebook, emails, Youtube, blog posts, the news, and many more. One great tip on how to get more writing done is to remove yourself from such distractions by spending a couple of hours writing at a café. The reason why this is effective is that there are no distractions, other than perhaps the waitress or some noise in the background. Other than that, you are not going to be distracted too much.  [...]

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This article will show you how to choose the right online copywriter for your business. I am also going to share the 4 questions you want to ask before hiring a copywriter to make sure you find the best candidate.

4 Questions to Ask Before Hiring a Copywriter

• Can I see examples of your work?

You can ask this question via email or phone whenever you’re considering hiring someone to be your business’ copywriter. The reason why asking to see samples of their work is very important is that you really want to make sure that you like their style of writing. You don’t want to be reading their portfolio and discover that they write in a manner that really does not represent your business, or really is not the kind of language you would use if you were to write the copy.  [...]

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This article will answer the common question “How much do copywriters really earn?”  The short answer is it really depends. It depends on who you write for and what you write.

Do you write for an advertising agency? Or do you write for clients as a freelance copywriter?

There are pros and cons for doing any of these two.

Pros and Cons of Writing for an Advertising Agency

• Pros:

You get a steady and consistent pay check, usually capped. This means that you might earn $30,000 to $75,000 a year, with the possibility of getting an increase in a few years. Generally though, the rate is pretty low level entry. In fact, on www.payscale.com, they said that the average copywriter in Australia earns rakes in salary between $35,000 and $77,000 a year, which is not such a bad salary.  [...]

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• Cons:

This article will show you how to get copywriting jobs while on vacation. I will also talk about travelling and leading the copywriter’s lifestyle.

One of the many perks about being a copywriter, aside from being able to claim much of my travel expenses as a business expense, is being able to work part-time even while overseas.

So how do you find freelance copywriter jobs and still enjoy a vacation overseas at the same time?

If you bring along a laptop computer and stay in a hotel that have free Wi-Fi, you can do practically anything you want to do workwise. In the mornings, you can dedicate a couple of hours to writing, before you go out for the day.

A way to get copywriting jobs while on vacation is to approach local businesses.  [...]

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In this article, I’m going to show you 4 great ways to find freelance copywriter jobs as well as 4 freelance websites you should definitely avoid!

The 4 Freelance Websites to Avoid

• oDesk.com

• Elance.com

• Freelance.net

• Fiverr.com

You should avoid all 4 sites, as well as other international freelance sites, if you’re a copywriter wanting to earn good money from your copywriting skills. If you apply for jobs posted by employers in those sites, you will find yourself competing with other freelancers from developing countries who are willing to do the same work you do for $2-$5 an hour.

4 Ways to Find Freelance Copywriter Jobs

• Post Free Ads on Craigslist.com and Gumtree.com.au

Though these are also international websites, they allow you to post your ad only in your local city (e.g. www.sydney.craiglist.com.au). Gumtree.com.au is much like Craigslist in a way that you can choose to post an ad that only business owners in your local area can see and respond to.  [...]

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This article will answer the question, “What does a copywriter do?” as well as explain some of the typical copywriting jobs that copywriters work on.

What Does a Copywriter Do?

A copywriter is someone who writes the words that cause people to take action. Copywriting can be defined as salesmanship in print, which means copywriters write the words that make people buy, sign up, or pick up phone and call a business to inquire.

What a Copywriter Does NOT Do

Content Writing! Copywriters are NOT content writers. While copywriters write to get people to take action, content writers write to inform. The latter may be ghost writers who write articles or blog posts. They may also write e-books, newsletters, and reports.

Who Hires Copywriters?

Copywriters are mainly hired by business owners, publishing companies, and advertising agencies. They can work in teams amongst other copywriters, or alone.  [...]

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In this article, I’m going to share the 5 personality traits of all top copywriters plus the 6-step plan to quickly and easily start your copywriting career.

5 Traits All Successful Copywriters Share

1.   Has experience in sales

It seems to be that almost all top copywriters out there have experience in selling. Copywriting is salesmanship in print, so if you have worked in sales, then you have acquired skills that are transferrable for when you are actually writing to sell to people.

2.   Has a love for writing

Copywriters may write to make money, but most of them truly have a passion for writing. If you naturally enjoy writing, then you are right to choose a career in copywriting.

3.   Has a creative flair

A lot of successful copywriters out there are naturally creative people – individuals who not just love writing but also the creative flair needed to write copy that can sell.  [...]

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In this article, I’m going to show you the same 5-step process I followed to become a copywriter in just a few short months.

1.   Learn copywriting.

Learn as much as you can about copywriting before starting your own copywriting business. You’ll also want to consume as much online training as possible. In my website, www.startcopywriting.com, you’ll find tons of free videos, articles, and other resources that will give you helpful tips on how to become a copywriter. You can also check out different forums and articles available online, and read as many books as you can. I have another video on this website which recommends the top 3 books that will really help you learn and master copywriting.

2.   Practice writing regularly.  [...]

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